How to Migrate WooCommerce Products to Shopify?

Moving your product catalog to a new platform can feel overwhelming, but choosing the right tools can make the process surprisingly smooth. If you’re planning to migrate products from WooCommerce to Shopify, this guide will help you do it with ease.

Migrating your products from WooCommerce to Shopify is a smart move for store owners who want a simpler, more stable, and more scalable way to manage their catalog. While WooCommerce offers a high level of customization, it also comes with the ongoing responsibility of handling plugins, hosting, security, and performance optimizations. Shopify removes these technical demands by providing a fully hosted, user-friendly platform, allowing you to focus on managing and selling your products with far less effort.

In this guide, we’ll walk you through everything you need to know about migrating products from WooCommerce to Shopify. You’ll learn the simplest, most efficient way to transfer your products directly, without dealing with manual imports, exports, or complex CSV files.

When you move your store from WooCommerce to Shopify, most of your essential product data can be transferred without much hassle. The goal is to bring over everything needed to recreate your product catalog so your Shopify store is fully functional and ready for customers. While the exact data transferred depends on your migration method (CSV or migration tool), here’s what typically gets included:

• Products: All your main product details, titles, descriptions, pricing, and visibility settings can be migrated. This ensures your core listings remain intact.
• Product Categories: WooCommerce uses categories, while Shopify uses collections. During migration, categories are usually mapped to automated or manual collections on Shopify.
• Attributes (size, color, etc.): WooCommerce product attributes become Shopify product options (like size, color) and variants.
• Price & SKUs: Regular price, sale price, and SKU codes migrate smoothly. Maintaining SKUs ensures inventory systems and apps remain consistent.
• Product Images: All main product images and gallery images can be carried over. Shopify stores product images differently, but migration tools map this automatically.
• Inventory: Stock quantities are transferred so you don’t lose track of what’s available in each variant.

To import products from WooCommerce to Shopify, we will integrate the WooCommerce API with Shopify using the StoreRobo Product Import Export App.

Steps to Migrate WooCommerce Products to Shopify:

1. Obtain API keys from WooCommerce
2. Install StoreRobo Product Import Export App in Shopify
3. Connect WooCommerce API to Shopify
4. Choose filters and import options
5. Click on the Import button

Step 1: Obtain API keys from WooCommerce

Before you begin migrating your products, you’ll first need to generate API keys from your WooCommerce store. These keys, known as the Consumer Key and Consumer Secret, allow Shopify (through the StoreRobo app) to securely access your WooCommerce product data. Essentially, they act as a bridge between both platforms, ensuring the migration process can pull accurate information directly from your WooCommerce database.

Once these API keys are created, you’ll be ready to connect your WooCommerce store to Shopify and start importing products seamlessly. Follow the steps below:

• From your WordPress dashboard, go to WooCommerce > Settings.
• Then click on the Advanced tab and select REST API.
• Click on the Add key button to create new API keys.

Now, you will be taken to a new page where you will be asked to enter a few details to generate new API keys.

Under the Key details section, enter the following details:

• Description: Enter a description for the API keys. Let’s add ‘Migrate Products to Shopify.’
• User: Mention the user accessing the API keys.
• Permissions: Here, choose the permissions to use with the API keys. In this case, we only need the Read permission.

• Now, click on the Generate API key button.

Now, copy the Consumer key and Consumer secret from this page. You will need these in the later steps when connecting WooCommerce to the StoreRobo app in Shopify.

Step 2: Install the StoreRobo Product Import Export App

Now, you need to install the StoreRobo Product Import Export App from WebToffee to connect the WooCommerce API with Shopify.

For this, go to the Shopify app store,

• Search for the StoreRobo Product Import Export.
• Once you have found the app, install and activate it on your Shopify store.

Step 3: Connect WooCommerce API to Shopify

After the StoreRobo app is installed,

• Go to the Home page of the app.
• Under the Import Products section, select the WooCommerce API tab.
• Paste the Consumer key and Consumer secret you generated from WooCommerce into the corresponding columns.
• Add the domain name of your source store.
• Then, click on Connect to establish the link between WooCommerce and Shopify.

Once the app establishes the connection, click on Proceed to continue.

Step 4: Choose Filters and Import Options

In this step, you will have to choose various filters and options for importing products.

Under the Import Filters section, choose the following filters:

• Product Status: Choose a product status for importing products. Available options are Active and Draft.
• Stock Status: Select a stock status for importing products. Available options are In Stock, Out Of Stock, and On Back Order.

Now, under the Options section, enable the following options:

• Update If products already exist in the store
• Publish new product

This will publish new products and update existing products on your Shopify store. After choosing the necessary filters and options, click on the Import button to initiate the import process.

Once the import process is completed, you will see the import log, with information such as Job ID, number of products imported, skipped, etc.

Below is a preview of new products imported on a Shopify store.

Even with the right tools, product migration isn’t always perfect. Here are some of the most common issues store owners face during WooCommerce Shopify migration and how to resolve them quickly.

1. Missing Variations

This usually happens when the CSV file isn’t structured according to Shopify’s required variant format. Shopify expects specific column names and hierarchy for options and variants.

Fix: Review and correct your Shopify CSV format. Ensure columns like Option1 Name, Option1 Value, Variant SKU, Variant Price, etc., are correctly mapped.

2. Images Not Appearing

WooCommerce stores images using different folder paths, and sometimes the URLs do not match what Shopify expects. Broken or external URLs can also fail to import.

Fix: Make sure product image URLs are accessible and valid. If needed, re-upload images or let StoreRobo fetch images directly from the WooCommerce store instead of using URLs.

3. SKU Conflicts

If two products or variants share the same SKU in WooCommerce, Shopify will flag this as a conflict since SKUs must be unique.

Fix: Standardize and clean your SKU values before migration. Remove duplicates, generate new SKUs where needed, or let Shopify auto-assign SKUs.

4. Categories Not Migrating

WooCommerce uses categories, but Shopify uses collections, and these do not map automatically by default.

Fix: After migration, manually create or adjust Shopify collections. Use automated collections (by tag, product type, etc.) to easily recreate your category structure.

5. Missing Inventory Data

Incorrect or incomplete inventory fields in the CSV or mismatched variant rows can prevent inventory quantities from appearing.

Fix: Ensure fields such as Variant Inventory Qty, Inventory Policy, and Inventory Managed By are correctly populated. StoreRobo handles these automatically if the API import is used.

Migrating your eCommerce store doesn’t have to be stressful. By following a few smart practices, you can avoid common pitfalls and ensure your move from WooCommerce to Shopify goes as smoothly as possible.

1. Start with a Test Migration

Before moving your entire catalog, run a small test migration with a few products. This allows you to check whether the product data, variations, images, and descriptions appear correctly in Shopify. If something looks off, you can fix the issue early—before migrating hundreds or thousands of products.

2. Keep Your WooCommerce Store Active Until Shopify Is Ready

Don’t disable or shut down your WooCommerce store right away. Keep it active until your Shopify store is fully set up and tested. This prevents downtime, ensures customers can still shop during the transition, and gives you a fallback if any data needs re-checking.

3. Don’t Rush URL Redirects

URL redirects play a big role in preserving SEO. Moving to Shopify means your URLs may change, so take time to set up proper 301 redirects from old WooCommerce product URLs to the new Shopify ones. Rushing this step can lead to broken links, lost traffic, and a drop in search engine rankings.

4. Clean Up Product Data Before Migrating

A migration is the perfect opportunity to tidy up your catalog. Remove outdated products, fix inconsistent SKUs, organize categories, and clean up descriptions. Well-organized data results in a cleaner migration and makes your Shopify store easier to manage from day one.

5. Double-Check Inventory & Pricing

After migration, carefully verify your inventory counts and pricing for all products and variants. Even with automated tools, minor discrepancies can happen. Ensuring everything is accurate will prevent customer confusion, overselling, or pricing errors when your Shopify store goes live.

When you manage multiple stores, it is convenient to have an easy way to migrate products from one store to another. The StoreRobo Product Import Export makes the cross-platform transfer of product data between WooCommerce and Shopify easy for you.

If you want to learn more about data migration in Shopify, read our detailed guide: Getting Started with Shopify Import Export.

Do you have any questions regarding what we discussed in this article? Let us know in the comments. We’d be happy to help.