A first-order coupon is a promotional offer used by eCommerce companies to offer exclusive discounts to customers making their first purchase. These coupons can provide various forms of discounts, such as a fixed amount off the total purchase, a percentage discount, free shipping, or special deals like “buy one, get one free” (BOGO).
They are specifically designed for first-time customers and are often promoted through channels like websites, social media, and email marketing. Businesses provide first order discounts to attract new customers and incentivize them to try their products or services.
They often set various conditions for using these coupons, such as a minimum purchase amount or restrictions on combining them with other offers. Many eCommerce platforms, like WooCommerce, allow store owners to create and manage first-order coupons easily.