How To Offer WooCommerce Free Products With BOGO Deals?

This guide explores how to give away free products using WooCommerce BOGO offers. We’ll cover how to create BOGO deals in WooCommerce and set up advanced offer conditions using a WooCommerce coupon plugin.

Did you know that BOGOs, or buy one get one free product offers, are among the most popular types of sales promotions? In fact, they’re more popular and better received than half-off discounts. So, why do BOGO offers outperform their seemingly equivalent “Buy at Half-Off” promotions? Well, let’s dig in!

The popularity and success of WooCommerce BOGO free products have everything to do with consumer psychology. People are more interested in the first product. That is, they attach more value to the first product or the product that they want to be compared with the second product.

So, in a WooCommerce BOGO free product deal, a customer will get a free product from the store in addition to the item that they wanted. Customers perceive this as a value addition because they get a second item for free.

Meanwhile, in ‘half-off discounts’ such as ‘Buy two at half price’, customers will not be willing to purchase a second product because the only product that they want is the first one. This is because the value they attach to the second item will be lower than the amount to be paid.

Even though both WooCommerce buy one and get one free products and half-off discounts may be equivalent in monetary terms, free products with BOGOs are much more well-received than the other technique.

BOGO free product deals are highly beneficial for increasing sales. The free product option in WooCommerce BOGO deals can also be optimized to meet your business goals.

One of the primary reasons to choose WooCommerce BOGO (Buy One Get One) free product deals is to clear excess inventory. When certain products are overstocked or nearing the end of their lifecycle, BOGO promotions can quickly move large quantities.

Another reason to implement BOGO deals is to increase the average order value. For example, when a customer buys one item and gets another for free, they are likely to purchase more to take full advantage of the deal.

Likewise, you can also use BOGO free product offers as a way to distribute free samples of new products. This promotes new items but also improves product acceptance, as customers are more likely to try products they receive for free.

Some of the benefits of offering WooCommerce BOGO free products are:

• The free product BOGO deals improve the traffic to your digital store.
• It helps your brand get recognized and creates a reputation among customers.
• It helps create a loyal customer segment.
• The free gifts can persuade conversions and boost overall revenue.
• The free gifts + the store experience drive customers back to your store.
• Increases the average subtotal of individual checkouts.

The free products can be anything from free samples to the most popular products in the store. You, the WooCommerce store owner, can decide to give the free product with BOGO offers.

The free products with BOGO deals can be the same products in the cart or any specific product, or you can allow the customer to select the product that they need. In addition to the free product, you can also customize the ‘Buy X’ part of the Buy X Get X/Y offers.

If you are a WooCommerce store owner, the easiest way to achieve this is by using coupons. And to set up such BOGO offers, you can make use of the dedicated coupon plugins for WooCommerce.

WordPress supports several BOGO plugins for WooCommerce, but the best among them is the Smart Coupons for WooCommerce plugin. This coupon plugin is suitable for setting up complex BOGO scenarios to simple percentage discounts. 

The plugin offers several methods to select the WooCommerce BOGO free product. The free product can be,

• Customer gets Specific product(s)
• Customer gets Same product
• Customer gets Product from specific category
• Customer gets Any product from store

Additionally, with the WooCommerce Smart Coupons plugin, you can easily create a variety of Buy One Get One offers. You can configure settings to create offers like “Buy One Get One Free” or even more complex ones like “Buy Two Get Four Free”.

There are mainly two types of BOGO offers that you can implement: Buy X Get X and Buy X Get Y. Both BOGO offers can be further customized. With these options at your fingertips, you can create the ideal WooCommerce BOGO free product incentive for your customers to drive sales.

You can easily set up WooCommerce BOGO offers with the WooCommerce advanced coupons plugin. You will need to first install and activate the coupon code plugin in order to create advanced BOGO free product giveaways.

To set up BOGO deals and associate free products with them:

#1: Creating a New WooCommerce BOGO Offer

• Start by navigating to Smart Coupons > BOGO in your dashboard. This will open a dedicated BOGO module where you can set up and manage BOGO offers.
• As the window appears, you’ll notice few options. You can either pick one of the preset BOGO templates or opt to create a Custom BOGO offer. Let’s explore the custom BOGO offers.
• Next, select the type of BOGO offer Buy product X Get product X/Y. Assign a name that reflects the BOGO offer.
• Once you’ve chosen the type and named the offer, click Continue.

#2: Setting Up the “Y” in the Buy X and Get Y Offer

Next, we will define what customers will receive as part of the promotion. This step is all about setting the “Customer gets” options to determine the giveaway item. As mentioned earlier, the Customer gets section offers four options. They are:

1. Customer gets Specific product(s)
2. Customer gets Same product
3. Customer gets Product from specific category
4. Customer gets Any product from store

Let’s check out how to set up WooCommerce buy one get one free product using each briefly.

Customer Gets a Specific Product(s) as WooCommerce BOGO Free Product

You can add a specific product as a free product in a WooCommerce BOGO coupon. For example, if you need to give out free samples or if you want to get rid of excess or old stocks of a particular product, you can use this setting.

• Start by entering the product(s) you wish to offer as part of the BOGO deal in the Specific product(s) field. If you add more than one product to this field, two additional options will appear:
  • Any of the above: This gives customers the freedom to pick their preferred product from the listed options.
  • All of the above: With this option, every product listed in the field will be included as part of the BOGO giveaway.
• Once you’ve selected the product(s), use the In quantity of field to set the exact number of units for the free product you plan to offer.
• Next, choose Discount and give the Discount type as Free.

That’s it, when you configure the remaining settings and activate the BOGO offer, customer will get a specific product as the BOGO free giveaway.

Customer Gets the Same Product as Giveaway (Buy X and Get X Free)

You can configure the WooCommerce BOGO free product coupon to add the same product that is currently in the cart as the free product. To configure it:

• Enter the number of giveaway units for the product in the corresponding field.
• Next, choose Discount and give the Discount type as Free.

Once configured, customers will receive the same product as the giveaway during their purchase.

Customer Gets Product From Specific Category

If you want your customers to receive a free product but your only constraint is that the product should belong to a specific category, this option is for you. Your customers can choose the products that they want from the specified category when this coupon is applied.

• In the Specific Category(s) field, list all applicable categories for the BOGO free product offer. Customers can select giveaway products only from these categories.
• Use the in quantity of field to set how many giveaway items customers get from the chosen categories.
• Next, choose Discount and give the Discount type as Free.

With this BOGO setup, customers can select a product from the listed category as their BOGO free product giveaway.

Customer Gets Any Product From Store

Your customers can choose any product in the store as WooCommerce free gifts with purchases. That is, they can claim any product in the cart as a free gift for purchasing another from the store. 

This coupon can be exploited because a user purchasing a product worth $10 can get an item worth $100 as a free gift. Therefore, setting a minimum purchase amount to limit coupon usage could be ideal. You can set it up using the BOGO module:

• This option lets customers select any product from your store as their free giveaway.
• Enter the desired quantity in the in quantity of field. For example, if you want customers to get two free products for every qualifying purchase, set the quantity to 2.
• Choose Discount and give the Discount type as Free.

Now that we have discussed each of the Customer gets option, lets move on to the next step, where we will set up the BOGO triggers or the “X” of the Buy X Get X/Y offer.

#3: Configuring the Trigger or the X of the Buy X Get Y/X Offer

In Step 2 of setting up the “Buy X, Get Y/X” offer, you’ll define the Trigger or the “X” part of the deal. The trigger can be based on either the number of products purchased or a minimum spend.

• If you want the offer to activate when customers purchase a certain number of products, select Buys quantities of.
• After selecting this, specify the minimum and maximum quantity that must be in the cart to activate the BOGO offer. For example, if you set the range as “3 to 5,” the promotion will only trigger when the customer purchases between 3 and 5 units of the specified products.
• To create more advanced and targeted BOGO offers, you can set up conditions by restricting them to specific products or categories. Click Add under the Customer buys section, and choose between Product restrictions or Category restrictions.
  • If you choose Product restrictions, a dropdown menu will appear. Select Specific product(s) only and input the products.
    • Enable the checkbox labeled Apply coupon only if all the selected products are in the cart to ensure the coupon applies only when all the selected products are in the cart.
    • To exclude certain products, choose Any product(s) except and list the products you want to omit.
  • If you choose Category restrictions,
    • Use the From specific categories only field to specify categories where the promotion applies.
    • Similarly, you can exclude certain categories by listing them under From any category except.
• In Optional conditions, you can take the BOGO offer a step further by adding additional conditions like, usage limits, allowed emails, etc.

#4: Configuring the BOGO Offer Application Settings

Configuring the BOGO settings allows you to decide how the offer will be applied to WooCommerce orders.

• Begin by selecting how the offer should be implemented. You have three options: Once, Repeatedly, and Custom. Once you pick an option, configure the corresponding fields.

• Next, on the right-hand side of your dashboard, you’ll see two redemption methods: Automatically and Through coupon code.
• Next, you can display the BOGO offers on any (or all) of the following pages: Cart, Checkout, and My Account.
• You can also schedule and time your BOGO free product offer to run for specific duration. Toggle the Schedule option to activate this feature.
• Finally, review all the settings and click the Save and Activate button to launch your BOGO offer.

Beyond the option to create your own custom templates, you can explore the convenience of pre-built BOGO offer templates. Each template is fully customizable. You can select the one that best aligns with your goal and modify it the way you want.

Offering free products is an easy way to win the hearts of customers. Free gifts go a long way in strengthening the bond between the store and the customers. The WooCommerce BOGO free products can even be set up without any difficulties and require zero technical expertise.

Also, creating and offering such coupons will do more good than harm. So, don’t hesitate anymore. It’s time you purchase the Smart Coupons plugin and get to work.

You may also make use of the free version of the WooCommerce smart coupons plugin to offer free products with WooCommerce BOGO coupons. However, the free version only contains the basic features. Therefore, you may not be able to avail all the features mentioned in this article. But you will have access to limited features and functionalities.

Hope this article was helpful. Do let us know what you think in the comments.