Buy One Get One (BOGO) is a sales promotion in which an item is offered for free or a reduced price when another item is purchased. Store owners often use the Buy One Get One promotion to increase sales in their stores.
With BOGO discounts, customers can purchase two products at the cost of one. There are different iterations of BOGO, such as Buy Two Get One, Buy Three Get One at 50% off, etc. These promotions are popular because they create a sense of value and incentivize customers to make a purchase.
“Buy One Get One” offers can help increase sales, clear inventory, and attract new customers to the store or website. If you want to create BOGO coupons for WooCommerce, check out our guide: The What, Why, and How of WooCommerce BOGO Coupons.