Set Up WooCommerce BOGO Offers

BOGO, short for “Buy One, Get One,” is an effective promotional strategy that drives sales and draws in more customers to your online shop. Be it “Buy X, Get X” or “Buy X, Get Y,” WooCommerce BOGO Offers encourage customers to include additional products in their cart, which leads to a higher average order value for your store.

With the Smart Coupon for WooCommerce(free) plugin, you can design advanced BOGO offers tailored to different discount strategies. This guide will assist you in setting up various types of BOGO offers on WooCommerce.

• Buy X, Get Y – Customers buy one product and get another at a reduced price or for free.
• Discount on the Second Product – Offer a fixed amount or percentage off the second item.
• Spend and Receive Complimentary Products – Reward customers with a discounted or free product when their cart total reaches a specific threshold.

Once you have the plugin installed and activated:

1. In your WordPress dashboard, go to Smart Coupons > BOGO.
2. Click on + Add New to create a new offer.
3. Choose a pre-defined BOGO type or customize your own:
   • Buy product X, get product X/Y: Add the same or a different product to the cart for free or at a discount.
   • Cheapest/Most Expensive Product in Cart (Premium feature): Automatically apply the offer to the least or most expensive item.
4. Fill in the Offer Details – Enter a campaign title and description, specifying how these will appear to customers.
5. Click Continue to set up your BOGO offer.

Buy product X, get product X/Y. These offers allow you to buy a product and add either the same item or other selected products to your cart for free or at a discounted price.

The first step is to determine what customers will receive once the conditions for the BOGO offer are fulfilled. To set up what the customer gets:

• Choose an offer product.
• Set offer quantity.
• Set offer value/discounts.

• Specific product(s) – Select one or more products customers will receive when the offer is triggered. Multiple products can be selected at a time.
  • Select Any of the above to provide just one of the chosen products, or pick All of the above to include all selected products as giveaways.
• In quantity of – Set the offer quantity by specifying how many selected products will be added as giveaways. For example, if you choose a quantity of 2, the customer will receive 2 of the selected product(s).
• Discount type – Set offer value by offering a special discount for your giveaway product! You can provide the product for free or offer a percentage or fixed discount. The discount applies only to the offered products, not to the entire cart.

In this step, you will define when the Buy One Get One (BOGO) offer becomes active. You can establish conditions that will automatically trigger the offer once they are met. To configure a BOGO trigger:

• Choosing a trigger type.
• Set up product or category restrictions.
• Adding optional conditions.

• Customer – Choose to base your offer on the cart’s quantity or the cart’s subtotal.
  • Spend subtotal of – Set a minimum and maximum amount range for the cart subtotal that activates the offer—for example, a subtotal between $50 and $100.
  • Buy quantities of – Choose specific product quantities that need to be in the cart for the offer to apply. 
• Customer buys – You can restrict the offer by adding more conditions to the cart rather than the number of products in the cart or the cart value. As for the free version, you can only restrict the offer based on products in the cart. Click on the +Add button to set a product restriction. The available options are:
  • Customers must buy specific products.
  • Customers can buy any products except selected ones.

• Optional conditions: Click on + Add under Optional conditions to access additional trigger conditions.
  • Quantity of each product: Each product in the cart should meet your specified range.
  • Usage limit per user: Limit how often each customer can redeem the offer.
  • Usage limit per offer: Set the maximum number of times the offer can be redeemed. (Across all users)
  • Allowed email: Apply the offer to users with specific email addresses only.

Apply Offer – choose how often the offer applies when the cart meets the trigger condition:

• Once – The offer applies a single time based on the defined conditions. Example: For “Buy 2, Get 1 Free,” the offer applies only once.
• Repeatedly – The offer repeats each time the conditions are met. You can set a limit for repeating the offer. Example “Buy 2, Get 1 Free” can scale to “Buy 4, Get 2 Free” or “Buy 6, Get 3 Free.”

The offer typically activates automatically when the cart satisfies the specified conditions. Alternatively, you can manually apply it using a coupon code. Provided the trigger conditions are fulfilled, the offer will be applied once the code is entered.

Under Display Offer On, Choose the pages where you’d like customers to see the offer, such as My Account, Checkout, or Cart (optional).

If you want to schedule your offer, go to Schedule and select a Start and/or End Date. The offer will only be available within the chosen timeframe.

• Both Dates Set: The offer remains valid within this range.
• Only Start Date Set: The offer begins on that date and stays active until manually disabled.
• Only End Date Set: The offer is active immediately and ends on the specified date.

Once you’re satisfied with the offer settings, click Save & Activate. The coupon is now live and ready to attract more customers to your WooCommerce store!

This example showcases a BOGO offer: when a customer buys any product from the store, they receive a free hoodie.