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How to Set Up WooCommerce Buy One Get One Free Offer for Free

Last updated on June 26, 2025

⚠️

Note: This guide for BOGO offers in WooCommerce is intended solely for users of the Smart Coupon for WooCommerce (free) plugin, version 2.0.0 or higher. For those using an earlier version of the plugin, please visit the previous documentation.

Retailers widely use BOGO (Buy One, Get One) offers to boost sales and enhance customer satisfaction. This article will guide you through setting up a Buy One, Get One offer in your WooCommerce store using the free version of the Smart Coupons for WooCommerce plugin.

Use case

When purchasing any product from the store, the customer gets a hoodie for free.

Set up WooCommerce Buy One Get One Free

Once you have the plugin installed and activated:

  1. From your WordPress dashboard, go to Smart Coupons > BOGO.
  2. Click on + Add New to create a new offer.
  3. Choose +custom and opt for Buy product X, get product X/Y.
  4. Enter an offer title and description, specifying how these will appear to customers.
  5. Click Continue to set up your BOGO offer.

The BOGO configuration is divided into three steps:

  1. Choose what the customer gets as a giveaway.
  2. Set a trigger condition for the BOGO offer
  3. Set the frequency for applying the offer.

Choose what the customer gets as a giveaway

To offer a selected product a giveaway for free:

  1. Under Customer gets select Specific product(s).
  2. Under Specific product(s), search for and select the product you want to provide a giveaway.
    • If you’d like to offer products from a specific selection or pool of products, select multiple items under Specific product(s) and select the Any one of the above option under Customer gets(this means the customer can choose any one of the listed products for free).
  3. Ensure the quantity is set to 1 for one free product. If you’d like to offer more free products (such as Buy One, Get Two or Buy One, Get Three), select the appropriate number of free products.
  4. To make the giveaway product free, choose Free under Discount type(You can also offer a percentage or fixed discount instead of making it completely free).
Customer gets - WooCommerce Buy One Get One Free
Customer gets – WooCommerce Buy One Get One Free

Now, you have a product to give away for free. Customers get any one of the selected hoodies for free.

Set a trigger condition for the BOGO offer

Purchasing any product from the store triggers the offer.

  1. Set the trigger to ‘Customer buys quantities of‘ because the purchase of any product activates the offer.
    • Alternatively, you can base the offer on the cart subtotal: spend $100 and get a product for free.
  2. Set the Min quantity to 1.
  3. Keep all the settings as is. If you want to add more conditions to the trigger, you can add that too(Only provide free products for purchase of selected products).

Offer Trigger - WooCommerce Buy One Get One Free
Offer Trigger – WooCommerce Buy One Get One Free

Set the frequency for applying the offer

Here you choose how often to apply the offer. For this example, I want the offer to apply like:

  • Buy One, Get One
  • Buy Two, Get Two
  • Buy Three, Get Three ……..

If you prefer to apply the offer repeatedly, Select Repeatedly under Apply offer. If you prefer to apply the offer only once, choose Once under Apply offer.

Offer frequency
Offer frequency

Demo – WooCommerce Buy One Get One Free

BOGO Demo
BOGO Demo – WooCommerce Buy One Get One Free
👉

Do more with Smart Coupons for WooCommerce Premium.

  • Allow Customers to Choose a Complimentary Product of Choice
  • Buy a Product and Get the Same Product for Free or at a Discount
  • Spend an Amount X and Get a Product for Free or at a Discount
  • How to Set Up Recurring BOGO Offers: Buy 1, Get 2 – Buy 2, Get 4

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Written by

Arjun

Technical writer for WebToffee. When I'm not crafting words, you'll find me either exploring hidden trails on my bike or curled up with a good sci-fi movie on Netflix.

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Smart Coupons for WooCommerce

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On this page

  • Use case
  • Set up WooCommerce Buy One Get One Free
  • Choose what the customer gets as a giveaway
  • Set a trigger condition for the BOGO offer
  • Set the frequency for applying the offer
  • Demo - WooCommerce Buy One Get One Free

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