Offer Cheapest or Most Expensive Products in Cart as BOGO Giveaway

BOGO offers excellent ways to boost customer engagement and show appreciation with enticing deals. In e-commerce, there are countless ways to configure BOGO discounts. However, not every store owner wants to deal with the complexities of creating elaborate BOGO offers. With the Smart Coupons for WooCommerce plugin, you can create highly flexible BOGO offers that automatically identify and offer either the cheapest or the most expensive product in a customer’s cart as a giveaway, either for free or at a discount.

This article provides a step-by-step guide to setting up this specific type of BOGO offer, helping you maximize sales while keeping things simple and effective.

• Dynamic Selection: Automatically detects the cheapest or most expensive product in the customer’s cart.
• Customizable Discounts: Select whether the giveaway product is offered for free, at a discount, or a specified price.
• Flexible Triggers: Define conditions such as product quantity or product categories to activate the offer.
• Offer Frequency: Determine whether the offer applies once or repeatedly, depending on the specified conditions.

To help illustrate how this feature works in real stores, here are two use cases designed for a WooCommerce clothing store.

This type of promotion works well for rewarding high-value customers and encouraging bulk purchases of premium items.

• Trigger Condition: Customers must add at least four products from the Clothing category to their cart.
• Reward (Customer gets): The most expensive product among them is automatically offered for free.
• Offer Frequency: This offer is configured to apply only once per order.

This approach is ideal for driving volume sales, especially when clearing seasonal stock or promoting budget collections.

• Trigger Condition: Customer must add at least five clothing items to their cart.
• Reward: The two cheapest products in the cart are offered at a 50% discount.
• Offer Frequency: The discount applies repeatedly, once for every five qualifying products.

Here’s how you can set up a flexible BOGO offer that automatically rewards either the cheapest or most expensive product in the cart.

1. Install and activate the Smart Coupons for WooCommerce plugin.
2. Navigate to Smart Coupons > BOGO in your WordPress dashboard.
3. Click on the + Add New button.
4. In the Create new BOGO offer window, you’ll see a few predefined templates (like Buy 2, Get the Cheapest One for Free).
   • If your use case is simple, such as a standard “Buy 2, Get 1 Free” offer, you can select one of these presets to save time.
5. For more control (such as offering the most expensive item), click on + Custom and then select Cheapest/Most Expensive.
6. Enter the Offer Title and Description to provide context for the offer.
7. Click Continue to proceed.

1. In the Customer Gets section:
   • Choose between Cheapest item in cart or Most expensive item in cart.
2. Set the Offer Quantity:
   • For example, if set to “2”, two qualifying items (cheapest or most expensive) will be used as giveaways.
3. Define the Offer Value:
   • Free: The item(s) will be offered at no cost.
   • Percentage Discount: Apply a discount, such as 30%, 50%, etc.
   • Fixed Discount: Reduce the price by a fixed amount (e.g., $10).
   • Final Price: Set a final price for the item if its original price exceeds this value.
   • Enable Include free shipping to waive the shipping charge for the current order on the offer application.

In this step, you define what activates the offer.

• Select ‘Trigger by Cart Quantity’ and set a minimum number of items (e.g., 4 or 5).
• Apply Product or Category Restrictions if necessary:
  • Example: Only apply to items in the Clothing category.
• Combine multiple trigger conditions for advanced targeting.

You can add more conditions to the trigger as needed. To know more about triggers and how to configure them, refer to Set up BOGO Offers in WooCommerce.

You can choose how often the offer will be triggered:

• Apply Once: Reward is granted only once per cart.
• Apply Repeatedly: Repeats based on quantity thresholds. E.g.:
  • Buy five items, get the two cheapest at 50% off
  • Buy ten items, get the four cheapest at 50% off
• Custom Intervals: Define tiers such as:
  • For 11+ items: give three items
  • For 25+ items: give four items

• Automatic Trigger: The offer applies instantly once the cart meets the set conditions.
• Coupon Code: Requires the customer to enter a coupon manually.

Choose based on whether you want the offer to run silently or only for those who apply a promo code.

You can choose to display offer information on:

• Cart Page: Display the deal just before checkout.
• Checkout Page: Reinforce the discount before payment.
• My Account Page: Keep customers aware of ongoing promotions.

This enhances visibility and encourages conversions.

• Optionally set start and end dates to schedule the offer. To know more, check out this article: How to schedule a BOGO offer in WooCommerce.
• Click Save & Activate to make the BOGO offer live on your store.

Here’s how both types of BOGO giveaways look in a real store setup:

Configuration Overview:

• Customer Gets: Most expensive item in the cart
• Quantity: 1
• Reward Type: Free
• Trigger Condition: Cart must have at least four items from the Hoodies category
• Frequency: Once per order

Expected Result: The customer adds four clothing items (hoodies), including a $44.99 White Engine Life Hoodie, which becomes free since it is the most expensive.

Configuration Overview:

• Customer Gets: Cheapest item in cart
• Quantity: 2
• Reward Type: 50% Percentage Discount
• Trigger Condition: Cart must include at least five clothing items
• Frequency: Repeatedly (every five items triggers 2 discounted giveaways)

Expected Result: When a customer adds 10 clothing items, the four cheapest products will automatically be discounted by 50%.