Coupons are a great way to acquire new customers and retain existing customers. By tailoring coupon usage by location, businesses can fine-tune their marketing efforts, target specific audiences, and comply with local regulations. This article explains how to implement geographical restrictions on your coupons, including Country/state and postal code restrictions, using the Smart Coupons for WooCommerce plugin by WebToffee.
To begin, install and activate the Smart Coupons for WooCommerce plugin.
How to Apply Location-Based Restrictions
You can restrict coupon usage based on a customer’s geographical location. The plugin allows you to include or exclude specific countries, states, or postal codes, and apply the restriction based on either the billing or shipping address.
To add location-based restrictions:
- Go to Smart Coupons > All Coupons and open or create a coupon.
- In the Checkout options tab under the Coupon data panel, scroll to the restriction settings.

- Choose Include or Exclude to allow or restrict coupon usage.
- Select the Country/State or enter the Postal codes you want to allow or restrict.
- Under Identify restriction based on, choose whether to apply the restriction based on the customer’s Billing or Shipping address.

Based on the configured location rules, the coupon will either apply successfully or display an invalid-location message, as shown below.

