Coupons are a great way to acquire new customers and retain existing customers. However, as businesses expand worldwide, the need for more refined coupon strategies has become evident. This is where state and country-wise restrictions come in. By tailoring coupon usage based on geographical location, businesses can finely tune their marketing efforts, target specific audiences, and adhere to local regulations. This article explains how to implement geographical restrictions on your coupons, including Country/state and postal code restrictions, using the Smart Coupons for WooCommerce plugin by WebToffee. The limits can be imposed in two ways:
- Allow or restrict coupon use by country or state.
- Allow or restrict coupon usage by postal codes.
To begin, install and activate the Smart Coupons for WooCommerce plugin.
Country, State, and Postal Code Restrictions
You can restrict coupon usage based on a customer’s geographical location. The plugin allows you to include or exclude specific countries, states, or postal codes, and apply the restriction based on either the billing or shipping address.
To add location-based restrictions:
- Go to Smart Coupons > All Coupons and open or create a coupon.
- In the Checkout options tab under the Coupon data panel, scroll to the restriction settings.
- Choose Include or Exclude to allow or restrict coupon usage.
- Select the Country/State or enter the Postal codes you want to allow or restrict.
- Under Identify restriction based on, choose whether to apply the restriction based on the customer’s Billing or Shipping address.
Based on the configured location rules, the coupon will either apply successfully or display an invalid-location message, as shown below.
