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Home > Docs > Smart Coupons Basic > Set Up Seasonal Discount Offers with Smart Coupons for WooCommerce

Set Up Seasonal Discount Offers with Smart Coupons for WooCommerce

Last updated on July 12, 2026

The WebToffee Smart Coupons for WooCommerce free plugin allows you to easily schedule seasonal promotions by setting specific start and end dates for your discounts. To set this up, go to Marketing > Coupons in your WordPress dashboard and create a new coupon with a ‘Percentage’ or ‘Fixed’ discount. By using the ‘Start Date’ and ‘Expiry Date’ fields, you can ensure your sale, like a Black Friday or Holiday event, automatically activates and deactivates at the right time, creating urgency without manual updates. This article walks you through the steps to set up an End of Season (EOS) Sale with a 50% storewide discount.

Get started

  • Install and activate the Smart Coupons for WooCommerce plugin on your WordPress site.
  • From your WordPress dashboard, go to Marketing > Coupons.
  • Click on Add New to create a new coupon.

Set up a seasonal discount offer (EOS sale example)

In this example, we’ll create a 50% storewide discount running from November 25th to December 25th.

Step 1: Configure the Discount

  • In the Add Coupon window, either:
    • Enter a custom coupon code, OR
    • Click Generate coupon code to auto-generate one.
  • Under Coupon Data > General, select Percentage Discount from the Discount type dropdown.
  • Set the Discount Value to 50 (for a 50% flat discount).
Configure the discount - End of season sale
Configure the discount – End of season sale

Step 2: Set the Coupon Duration

  • Use the Start Date and Expiry Date fields to schedule your coupon:
    • Start Date: November 25th
    • End Date: December 25th
Schedule coupon - End of season sale
Schedule coupon – End of season sale

Step 3: Apply Coupon Automatically (Optional)

  • Check the Apply coupon automatically box to ensure the coupon applies without customer input.

Step 4: (Optional) Restrict the Coupon to Specific Categories

  • If you want the discount to apply only to certain product categories:
    1. Go to the Usage Restriction tab.
    2. Select the desired categories from the Product categories field.

Step 5: Publish the Coupon

  • Click Publish to activate the coupon.