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Offer Giveaway Products with Smart Coupons for WooCommerce

Last updated on August 8, 2025

A growing trend in e-commerce is to boost sales through giveaway products, often combined with discounts to increase customer engagement. With the Smart Coupons for WooCommerce (free version) plugin, you can easily set up giveaway discounts that allow customers to receive free or discounted products during checkout.

This guide explains how to create a coupon that offers giveaway products and how to set giveaways at a discount, like BOGO offers or Spend X, Get Y at a discount.

Get started

  • Install and activate the Smart Coupons plugin on your WordPress site.
  • Navigate to Marketing > Coupons in your WordPress dashboard.
  • Click Add Coupon to create a new coupon.

Create a coupon with a free giveaway product

You can link a single product to a coupon so that it’s added to the cart for free when the coupon is applied.

Step 1: Add a New Coupon

  • Create a coupon by clicking Add Coupon.
  • Enter a coupon code manually or click Generate Coupon Code to generate one automatically.
  • Add a description for the coupon to make it easier to identify.

Step 2: Configure the Discount Type

  • Go to Coupon Data > General and choose one of the following discount types:
    • Percentage discount
    • Fixed cart discount
    • Fixed product discount
  • Set up all the other required coupon configurations as per your requirements.
  • If you intention is only to provide a free product and no other discounts, Select and coupon type and keep the value as zero.
Offer free product with purchase
Offer free product with purchase

Step 3: Set Giveaway Product

  • Navigate to the Giveaway Products tab.
  • From the Free product dropdown, select the product you want to add as a giveaway.
  • This product will be added to the customer’s cart automatically when they apply the coupon at checkout.
Set up free product on purchase
Set up free product on purchase

Step 4: Publish the Coupon

  • Set any additional coupon restrictions as needed (e.g., usage limits or product categories).
  • Click Publish to make the coupon live.
Free product on product purchase, demo
Free product on product purchase, demo

Offer Giveaway Products at a Discount

Instead of giving away a product for free, you can set it at a discounted rate. This allows you to create offers such as:

  • Buy X, Get Y at a Discount
  • Spend X, Get Y at a Percentage Discount

Step 1: Configure a basic BOGO coupon

  1. Go to Marketing > Coupons and click Add Coupon.
  2. Provide a coupon code or use the Generate Coupon Code option.
  3. In the Coupon Data > General tab, choose BOGO (Buy X Get X/Y offer) as the Discount type.
  4. Configure any other coupon settings as required.
Smart Coupons for WooCommerce - Offer Giveaways at a discount 
Smart Coupons for WooCommerce – Offer Giveaways at a discount 

Step 2: Add a discounted giveaway product

  1. Open the Giveaway Products tab.
  2. Select the product you want to offer as a giveaway from the dropdown.
  3. Specify the quantity and the price discount or percentage discount.
    • Tip: To offer the product as a freebie, set the Discount to 100%.
Smart Coupons for WooCommerce - Offer Giveaways at a discount 
Smart Coupons for WooCommerce – Offer Giveaways at a discount 
Smart Coupons for WooCommerce - Offer Giveaways at a discount 
Smart Coupons for WooCommerce – Offer Giveaways at a discount 

Note: All giveaway products must be added to the cart together. Customers cannot select individual products from the giveaway offer.