Set Up Custom Gift Card Amounts in WooCommerce: A How-to Guide

Had a customer who wants to purchase your gift cards but wishes they could choose a custom gift card amount? You’re not alone. Offering custom gift cards in your WooCommerce store isn’t just about convenience; it’s a smart eCommerce sales strategy.

Instead of limiting customers to predefined gift certificates, why not let them decide what they want to gift? Gift-giving is a personal experience, and every recipient has different expectations. Some appreciate small, meaningful gestures, while others prefer the freedom to choose something special. 

Allowing customers to set custom gift card values gives them greater flexibility. And this way, they can ensure the gift is within their budget and the recipient’s preferences, eliminating hesitations.

All ready to offer custom gift cards in your WooCommerce store? Let’s jump in!

A customer lands at your store, excited to purchase a gift card for a friend. But then, they see predefined gift card amounts that don’t quite match what they had in mind. Maybe $25 is too low, but $100 feels like too much. Instead of choosing, they leave.

This is exactly why offering custom amount gift cards has a greater impact. Giving customers the option to choose custom gift card values removes unnecessary friction and encourages more sales.

Setting up custom amount gift cards in WooCommerce is easier than you think. With the right gift card plugin, you can let customers enter custom gift card values, ensuring they get exactly what they need while you maximize sales.

Here’s a step-by-step guide to enabling custom gift cards in your WooCommerce store:

Step 1: Choose a WooCommerce Gift Card Plugin

By default, WooCommerce doesn’t offer a built-in custom gift card amount feature. You’ll need a WooCommerce gift card plugin that allows customers to enter their desired gift card values. Popular options include WebToffee’s WooCommerce Gift cards and YITH WooCommerce Gift Cards.

Here, we will use the premium version of the WooCommerce gift cards plugin by WebToffee to set up custom gift certificates.

Step 2: Configure WooCommerce Gift Card Settings

Once you’ve installed the plugin, go to Gift cards > General settings in your WordPress dashboard. Here, enable the Enable gift card product option to display gift cards in your store. Click Save to apply the changes.

Step 3: Set Custom Value Gift Certificates in WooCommerce

To set up custom gift card amounts:

• Go to Gift cards > Gift card products > Add new.
• In the Product data widget, under the General settings, enable Custom amount as the Purchase options.
• To prevent extremely low or high values, set minimum and maximum gift card values in the corresponding fields.
• After reviewing all the gift card settings, Publish the gift card product.

And that’s it! Your customers can now purchase and share custom amount gift cards. Curious about how it looks on the front end? Well, here is a preview of what happens when a customer adds a custom gift card product.

Now that your custom amount gift cards are up and running, how do you make sure they sell? Simply having gift certificates in your WooCommerce store isn’t enough. You need to promote them to maximize sales and customer engagement.

🔹Make gift certificates easy to find. If customers have to search for your gift cards, you’re already losing potential sales. Make them impossible to miss by featuring them in your main menu, a homepage banner, and the checkout page as an alternative option for hesitant buyers. This ensures they remain top-of-mind, especially for buyers who may prefer a flexible gifting option.

🔹Keep the pricing clear and checkout simple. While custom gift certificates are appealing, a complicated checkout can lead to abandoned purchases. The custom amount field should be easy to locate, with minimum and maximum limits displayed clearly, making it simple for customers to choose their preferred gift card amount.

🔹Promote custom gift cards for special occasions. Gift certificates see the highest demand during holidays, birthdays, and special occasions, but customers need reminders. Highlighting them in marketing campaigns ensures they become a go-to option when shoppers are looking for last-minute gifts.

In short, custom gift card amounts allow customers to choose their gift card value instead of selecting from predefined options.

Adding custom amount gift certificates to your WooCommerce store isn’t just about giving customers more options; it’s a strategic move that can increase sales, drive customer satisfaction, and attract new buyers.

With custom gift card values, shoppers can spend what they’re comfortable with, making it easier to capture more sales, especially from last-minute buyers who need a quick and thoughtful gifting solution.

Setting up custom gift card amounts is simple and takes only a few minutes with plugins like WebToffee’s WooCommerce gift cards, but the long-term impact on your customer engagement and revenue can be huge.

That’s it, folks! Have any thoughts or questions on custom-value gift certificates? Do let us know in the comments below; we’d love to hear from you!

Thanks for reading!