How to Set Up the ‘Gift This Product’ Option in WooCommerce?

This article provides a step-by-step guide to activating the ‘Gift This Product’ feature in WooCommerce, allowing store owners to offer the option to send products as gifts in WooCommerce.

Offering a seamless gifting experience is no longer optional for eCommerce stores. Today’s customers expect flexible ways to send gifts, especially digital ones. If your WooCommerce store doesn’t support product gifting yet, you’re likely missing out on conversions, seasonal sales, and new customer acquisition.

In this updated guide, we’ll walk you through how to enable the “Gift This Product” option in WooCommerce, why it matters, and how to optimize it for better results.

Ready to set up gift this product in your WooCommerce store? Let’s jump in!

The “Gift This Product” (or Send Product as Gift) feature allows customers to send the value of a product as a digital gift card instead of purchasing and shipping the physical product.

Here’s how it works:

• A “Gift This Product” button appears on the product page.
• The customer enters the recipient’s details.
• A gift card equal to the product price is sent to the recipient.
• The recipient can redeem it for the same product or anything else in your store.

Unlike Amazon-style gifting (where the exact product is shipped), this approach gives recipients flexibility, reducing returns and improving satisfaction.

Adding a “Gift This Product” option isn’t just about convenience—it’s a strategic move that directly impacts how customers buy from your store and how much they spend.

• Increase Conversions During Peak Shopping Seasons: During peak shopping seasons like Christmas, Valentine’s Day, or even last-minute birthday purchases, customers are often unsure about what to buy. They hesitate because they don’t want to choose the wrong size, color, or product. This is where product-based gifting makes a real difference. Instead of abandoning the purchase, customers can instantly send the value of that product as a gift. This removes decision friction and helps turn uncertain shoppers into paying customers.
• Reduce Returns and Exchanges: Another major advantage is the reduction in returns and exchanges. Traditional gifting often leads to mismatched expectations, where the recipient may not like the product. With a gift card tied to the product value, the recipient gets the freedom to choose what they actually want. This keeps the transaction within your store while eliminating the operational hassle of returns, reverse logistics, and refunds.
• Attract New Customers Through Gifted Purchases: There’s also a strong customer acquisition angle to this feature. Every time a gift card is sent, it introduces your store to a new potential customer. When the recipient visits your website to redeem the gift, they are likely exploring your brand for the first time. In many cases, they don’t just stick to the gift value—they browse more products, compare options, and often end up spending beyond the original amount. This creates an opportunity to convert a single transaction into a repeat customer relationship.
• Boost Average Order Value (AOV): From a revenue perspective, this naturally increases your average order value. When customers redeem gift cards, they tend to combine them with additional purchases, especially if the product they want is slightly higher in price. You can further amplify this by recommending related products, bundles, or upgrades during the redemption process.
• Capture Last-Minute Buyers: Finally, this feature is perfect for capturing last-minute buyers. Not every customer plans their purchases in advance. Many are actively searching for quick, instant gifting solutions. With digital product gifting, there are no shipping delays or inventory concerns. The gift is delivered instantly via email, making it an ideal solution for high-intent, time-sensitive purchases that would otherwise be lost.

While WooCommerce does not provide a built-in feature for creating gift vouchers, you can easily add this option using a third-party gift card plugin. The WooCommerce Gift Cards plugin enables you to set up unlimited gift cards, allowing customers to conveniently buy, redeem, and share them.

Follow the steps below to set up ‘gift this product’ in WooCommerce.

Step 1: Install and Activate WebToffee WooCommerce Gift Cards

The free version of this gift card for WooCommerce does not provide the “Send product as gift” feature, so you will need to purchase the WebToffee WooCommerce Gift Cards premium plugin from the website. After purchasing the plugin, you will receive an email with a link to download the plugin file. You can also download the plugin from the My Account page of the website.

• Next, go to Plugins > Add New on your WordPress admin page.
• Upload the plugin file and then install and activate the plugin.

Step 2: Configure the ‘Send Product as Gift’ Settings to Enable ‘Gift this Product’

• Go to Gift cards > General settings from the WordPress admin page.
• Select the Send product as gift tab.
• Enable the Send product as gift checkbox.
• Choose any products or categories to exclude from showing the gift option.
• Add a description text for the ‘Gift this product’ option.
• Enter a button text for the ‘Gift this product’ option.
• Choose a text to show the gift product on the cart.
• Choose a title for the recommended products for the gift card email.
• Leave the Hide amount from gift card option as is. You may enable it if you prefer the amount to remain hidden from recipients.

• Click on Save to update the settings.

Step 3: Preview the ‘Gift This Product’ Option

• Go to your store front end and visit any product page.

• You can see the Gift this product button. 
• On clicking on that button, you will be asked to enter the recipient’s details. 

• After entering the recipient details, click the Add to cart button to proceed to checkout.

• Here is a preview of the gift product in the cart.

The above image shows a preview of the gift card email sent to the recipient. The recipient can use the gift card amount either to buy the same product or any product from the store.

And that’s it! This is how you can easily add a “gift this item” button and enable product gifting options in WooCommerce. Pretty cool, right?

The WebToffee WooCommerce Gift Cards plugin gives you a flexible way to introduce digital and physical gifting options into your store. Instead of limiting customers to standard purchases, it allows them to buy, send, and redeem gift cards effortlessly, making gifting a seamless part of your shopping experience.

One of the standout aspects of this plugin is its design flexibility. It comes with 20+ ready-made templates for occasions like birthdays, anniversaries, Christmas, and New Year, so customers can quickly pick a suitable design. You can also upload custom images or even let customers personalize their gift cards with images from their own devices, which adds a more personal touch to every gift.

Beyond digital gifting, the plugin also supports physical gift cards. This means you can offer customers the option to send a printed gift card, which you can ship directly to the recipient after purchase. It’s a useful addition if your store caters to audiences who still prefer tangible gifts.

Another key capability is the built-in store credit system. The plugin allows you to manage customer balances from a single dashboard, making it easier to track usage and encourage repeat purchases. This turns gift cards into more than just a one-time feature; they become part of your long-term customer retention strategy.

Key Features

• Create and sell unlimited gift cards
• Access 20+ pre-designed templates and add custom designs
• Allow customers to send WooCommerce products as gifts
• Issue refunds as store credit
• Enable customers to send gift cards to friends, family, or loyal customers
• Recommend products within gift card emails
• Allow store credit usage for shipping, taxes, and other charges
• Manage customer credit balances from a central dashboard
• Schedule gift card delivery for specific dates

Adding the “Gift This Product” option to your WooCommerce store goes beyond simply offering a gifting feature; it changes how customers interact with your products. By letting shoppers send the value of a product as a gift, you remove purchase hesitation and create a more flexible, user-friendly experience that naturally encourages repeat buying.

It also opens up new ways to promote your store. You can position selected products as gift-ready, run seasonal campaigns around gifting, or highlight popular items as easy-to-send options. Over time, this not only improves customer satisfaction but also helps bring in new users and increase your overall order value.

Once you have this feature set up, you’re not just selling products—you’re enabling a complete gifting experience within your store.

Have you tried adding the “Gift This Product” option to your WooCommerce store yet? Let us know how it’s working for you in the comments.