WebToffee Now Offers eCommerce Development Services for WooCommerce and Shopify

For over a decade, you’ve known us as a plugin company. Our WordPress and WooCommerce plugins, along with our Shopify apps, run on 1.8 million+ active stores across 100+ countries. Today, we’re announcing something new. WebToffee now offers hands-on eCommerce development services.

That means the same team that builds 40+ eCommerce solutions you already use can now handle the work directly, whether that’s migrating your store between platforms, managing your product feeds, building custom WooCommerce functionality, or getting your store ready for AI shopping agents.

Here’s what we’re launching and why it matters for your store.

The short answer is you kept asking.

Over ten years of building eCommerce solutions, one pattern has never changed. Store owners would use our plugins, then reach out asking if we could just handle the whole job, like migrating their eCommerce store from WooCommerce to Shopify, submitting product feed on relevant marketplaces, adding custom functionality to WooCommerce, and more.

Until now, the answer was no. We focused only on building reliable, dependable solutions for eCommerce stores and did not consider providing services.

But there’s a reason those requests kept coming to us specifically. When you’ve spent a decade building tools that 1.8 million stores depend on, earning 1000+ five-star reviews on Trustpilot, a 4.8-star average rating in the WordPress community, and a Built for Shopify badge along the way, you develop the kind of platform knowledge that many developer agencies learn on your project, at your expense.

So we’re closing the gap. We are launching four services for eCommerce stores:

• Ecommerce Migration Services for WooCommerce and Shopify Stores
• Product Feed Management Services
• Custom WooCommerce Functionality Development (As per requirement)
• Agentic Commerce Readiness Audit

Our eCommerce migration services move your store between WooCommerce and Shopify, in either direction, without losing the data that keeps your business running.

That covers products, orders, customers, coupons, categories, SEO metadata and URL redirects, pricing and tax rules, custom fields, and even your blog and CMS pages. Our migration solutions have already been used by 200,000+ stores over the past decade, so this is well-worn ground for us. We now offer that expertise as a fully managed service with a scoped plan and timeline before any work begins.

A product feed that gets rejected, or quietly goes stale, costs you visibility on the channels that should be driving sales. Our product feed management services handle the whole process: preparing your feed, formatting it for each channel’s requirements (CSV, XML, or JSON), submitting it, and fixing any disapprovals before they hurt your listings.

The channel list is long: the full Google ecosystem (Google Shopping, Local Inventory Ads, Promotions, Product Reviews, Manufacturer Center, Buy on Google), social commerce (Facebook, Instagram, TikTok, Pinterest, Snapchat, X), comparison shopping engines like Idealo, PriceRunner, and PriceSpy, and newer AI shopping surfaces including ChatGPT Shopping.

Every WooCommerce store eventually hits something the platform doesn’t do natively. A checkout rule, a pricing structure, and an integration between tools that should talk to each other but don’t. Our custom WooCommerce development services build that missing piece, scoped around what your store actually needs rather than a fixed package of features you’ll never use.

Typical work includes custom checkout rules and conditional logic, custom pricing and discount rules, third-party integrations, and custom modules that extend existing WooCommerce functionality. And because we build WooCommerce plugins ourselves, we’re often able to extend a plugin you already rely on instead of replacing it, and we’ll tell you honestly when that’s the better option.

This one’s different, and it’s free.

AI shopping agents are starting to discover, evaluate, and buy products on behalf of customers. Most stores aren’t built for that yet. Our agentic commerce readiness audit examines your store the way an AI agent would and identifies exactly where it fails: structured product data, policy transparency, agent-friendly checkout, and verifiable trust signals.

We work across the major emerging protocols and different LLM models, so your store isn’t locked into a single agent ecosystem while the market is still deciding which standards win.

The audit is included at no extra cost with any of our other three services. No separate fee, no hidden conditions. You can also avail this service separately at zero cost.

The process is the same across all four services. You get a scoped plan with a real timeline and cost before work begins, not a vague estimate. Every project goes through platform-specific QA before it ships, so you’re not the one catching issues after launch. And every service includes 7 days of post-delivery support after handoff, for any fixes or adjustments you need once you’re live.

A dedicated team manages your project from start to finish, so you don’t have to re-explain your setup to a new person every time you follow up.

1. Do I need to already be using a WebToffee plugin to use these services?
No. These services are available to any WooCommerce or Shopify store owner, whether or not you currently use one of our plugins or apps.

2. Which platforms do you support?
WooCommerce and Shopify. Migration, feed management, and the agentic commerce readiness audit are available for both. Custom development is currently scoped to WooCommerce only.

3. How is pricing determined for the other services?
Every project starts with a scoped plan based on your actual requirements. You’ll get a clear cost and timeline before any work begins, not a generic package price.

4. What happens after my project is delivered?
Every service includes 7 days of post-delivery support after handoff, so if something needs a fix or a small adjustment once you’re live, we’re there.

If you’ve been waiting for the team behind your plugins to handle the hands-on work, too, that option now exists. Tell us what you’re trying to do, and we’ll scope it honestly, including telling you if it’s smaller than you think.

Head over to our eCommerce development services page to get in touch.