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How to Enable Facebook Checkout URL in a WooCommerce Product Feed

Last updated on April 24, 2026

When syncing products from WebToffee Product Feed & Sync Manager for WooCommerce to a Facebook (Meta) catalog, products may appear successfully in the catalog. However, the Facebook or Instagram Shop may not become visible if a valid checkout URL format is not generated.

Meta requires the checkout URL in a specific format (for example: ?products=PRODUCT_ID). This can be achieved by adding a custom code snippet to the active theme’s functions.php file.

Follow the steps mentioned below:

  1. From the WordPress admin dashboard, navigate to Appearance > Theme File Editor.
  2. Under Theme Files, select Theme Functions (functions.php).
  3. Paste the code snippet at the end of the functions.php file of your active child theme.

Code snippet: