How to Import WooCommerce Product Reviews?

Importing reviews into your WooCommerce store boosts credibility and showcases genuine customer feedback. With tools like WebToffee’s WooCommerce Product Import, transferring reviews with ratings and comments takes just minutes.

If you’ve ever shopped online, you know how much product reviews can influence your decisions. The same goes for your WooCommerce store. Reviews act as powerful social proof that builds trust and encourages potential buyers to click “Add to Cart.”

When launching a new store or migrating from another platform, your existing reviews are too valuable to lose. Manually re-adding them can be time-consuming, but importing them ensures all your ratings, comments, customer names, and timestamps stay intact.

With tools like WooCommerce Product Import by WebToffee, transferring reviews is quick and hassle-free. In this guide, we’ll walk you through the simple, step-by-step process of importing your product reviews into WooCommerce using the premium WebToffee plugin, so your store keeps its hard-earned credibility from day one.

Let’s get started!

Product reviews are more than just feedback. They’re a form of social proof that directly influences how new visitors perceive your store. When you import existing reviews into your WooCommerce shop, you’re not just moving data; you’re carrying over the trust and credibility your brand has already earned.

Here’s why importing them is worth it:

• Preserve valuable social proof: Your reviews reflect real customer experiences. Importing them ensures that potential buyers continue to see the same proof of quality and reliability, even if you’re switching platforms or redesigning your store.

• Enhance credibility: Authentic reviews build confidence. Displaying genuine feedback right on your product pages reassures shoppers that your products deliver what they promise and that others have had positive experiences.

• Save effort: Manually adding each review can be tedious and error-prone. By importing them in bulk, you save valuable time and maintain data accuracy during migration or setup.

• Improve SEO: User-generated content, such as reviews and ratings, adds keyword-rich, fresh content to your product pages. This helps improve visibility on search engines and attracts more organic traffic over time.

Before you start importing, it’s important to have your review data properly organized. Think of this step as laying the groundwork for a smooth, error-free import. A clean, well-structured file ensures every review lands exactly where it should in your WooCommerce store.

Use a CSV File Format

Most WooCommerce import tools, including WebToffee’s Product Import plugin, use CSV files to handle bulk data. This format makes it easy to organize your review details and upload them in one go.

Key Fields to Include in Your CSV

Make sure your file includes the following columns:

Example:

product_id	reviewer_name	reviewer_email	rating	review	date
101	John Doe	[email protected]	5	Great product, highly recommend!	2025-10-20

Tips for clean data:

• Double-check product IDs to avoid mislinked reviews.
• Ensure there are no blank rows or duplicate entries.
• Save your file in .csv format (UTF-8 encoding works best).

Once your CSV is ready, you’re all set to move to the next step, importing your reviews into WooCommerce using the WebToffee plugin.

Let’s see how to import reviews to your WooCommerce site.

Step 1: Install WebToffee WooCommerce Product Import Plugin

From your WordPress dashboard,

• Navigate to Plugins > Add New Plugin
• Click on Upload Plugin, select the zip file, and click Install Now.
• Once done, proceed to Activate the plugin.

Step 2: Select Product Review as Post Type

After you’ve installed and activated the plugin,

• Navigate to WebToffee Import Export (Pro) > Import.
• Choose the post type as Product Review for importing.

• Proceed to the next step.

Step 3: Choose an Import Method

Here, choose one of the two import options: Quick Import or Advanced Import.

Let’s look at each method separately.

• Quick Import – This option is suitable if the input file is exported using the same plugin.
• Advanced Import – If you used a different plugin or want to import reviews from a custom CSV file, opt for Advanced Import to map the columns correctly. This takes you through the entire process, covering filtering, selecting columns, and advanced settings that are essential for your import.

Let’s go with the advanced import method.

After selecting this option, make sure to choose the source from which you are importing the reviews.

• Click the Import from dropdown to select source – Local, URL, FTP, etc.
• Drag and drop or upload the import file.
• Set a Delimiter option and decide on the Date format.

• Once done, proceed to the next step.

Step 4: Map Product Review Import Columns

In this step, you can map the import columns under:

• Default Fields
• Meta (Custom Fields)

For empty fields, click on them and select the matching column from your input file.

• Proceed to the next step.

Step 5: Configure Advanced Import Options

This is the final step to importing your reviews. Here, there are a bunch of options that you need to configure to move ahead with the import process. Let’s look at each.

• Update Only: Select Yes to update only matching records from the input file or No to update all records and add new ones if needed.

• If the review exists in the store: You can choose either to Skip or Update it.

• Associate product reviews by SKU: This option links the reviews to products based on the product ID.

On expanding Advanced options, you can adjust the batch size, which specifies the number of rows the server will handle in each iteration within the given timeout period.

• Click Save Template to save the current import configuration for future use.

Next, you can directly import the reviews into your store or schedule the import. Let’s see how.

To schedule import

• Click on Import/Schedule and select Schedule.

The plugin offers two schedule types: WordPress Cron and Server Cron. They both work differently and can be used to schedule import tasks.

After selecting a schedule type, set the interval and start time for the import to be scheduled.

• Then click Schedule now.

This will configure the import to run automatically at the specified time and interval, with the plugin taking care of the process without needing any further input.

To directly import

• Click on Import/Schedule and select Import.

When the import process is complete, a pop-up will appear showing the status, including how many imports were successful and if there were any failures.

Bringing reviews into your WooCommerce store is crucial for showcasing social proof and fostering trust with your customers. By leveraging tools like the Product Import plugin from WebToffee, you can easily import WooCommerce reviews along with essential information such as ratings, comments, and timestamps. This not only strengthens your store’s credibility but also enriches the overall shopping experience.

With the detailed guide provided, you’ll find that transferring your reviews is straightforward, making your WooCommerce store more appealing and trustworthy.

Hope you found this article helpful. If you have any questions, please leave them as a comment and we’ll get back to you.