12 Best Klaviyo Alternatives for WooCommerce

Klaviyo is one of the most popular email marketing platforms for eCommerce stores. Powerful segmentation, deep data integrations, solid automation, it checks a lot of boxes. But for WooCommerce store owners specifically, it’s not always the perfect fit.

Maybe the pricing feels too steep for where your store is right now. Maybe the learning curve is eating into the time you don’t have. Or maybe you just want something that feels more native to WooCommerce rather than a platform built around Shopify that technically also supports WooCommerce.

Whatever the reason, you’re not alone in looking around.

The good news? There’s no shortage of capable alternatives, tools that can handle email automation, abandoned cart recovery, popup campaigns, and post-purchase flows without the heavy price tag or complexity. Some are built specifically for WooCommerce.

In this post, we’ve rounded up 12 of the best Klaviyo alternatives for WooCommerce, covering what each tool does well, where it falls short, and who it’s actually a good fit for. Whether you’re just starting out or actively looking to switch, this should help you find the right tool for your store.

Not every email marketing tool is built with WooCommerce in mind. Some are great for newsletters but fall flat when it comes to eCommerce-specific workflows. So before jumping into the list, here are the key things worth evaluating.

• WooCommerce integration: There’s a difference between a tool that “supports WooCommerce” via a third-party connection and one that actually syncs natively with your store. You want real-time order data, customer behavior tracking, and purchase-triggered automations, not a patched-together workaround.
• Automation capabilities: At minimum, look for abandoned cart recovery, welcome sequences, and post-purchase follow-ups. Bonus points if the tool lets you build these with a visual workflow builder rather than a spreadsheet-style logic tree.
• Popup and lead capture tools: Email marketing only works if you’re growing your list. A good Klaviyo alternative should include built-in popup and opt-in form tools, exit-intent, timed triggers, and scroll-based, so you’re not paying for a separate tool just to capture leads.
• Pricing that scales reasonably: Check how the price changes as your contact list grows. Some tools look affordable at 500 subscribers, but get expensive fast. Look for transparent, predictable pricing, ideally with a solid free plan to get started.
• Ease of use: If setting up a basic automation flow takes a full afternoon, that’s a problem. The best tools let you get your first campaign live quickly, without needing a dedicated marketing ops person to make it work.

1. WebToffee eCommerce Marketing Automation
2. Omnisend
3. ActiveCampaign
4. Brevo (Sendinblue)
5. Mailchimp
6. Drip
7. Moosend
8. MailerLite
9. Sender
10. Privy
11. Constant Contact
12. Kit (ConvertKit)

1. WebToffee eCommerce Marketing Automation

WebToffee eCommerce Marketing Automation is the best Klaviyo alternative for WooCommerce stores, and the only tool on this list built from the ground up rather than just compatible with it. While most platforms treat WooCommerce as one of many integrations, WebToffee is designed specifically around how WooCommerce stores operate. That means less configuration, no workarounds, and marketing automation that works the way your store does. You can get started completely free, with no credit card required.

Where it really earns its place at the top of this list is in how it handles the full marketing loop — from capturing leads with popups and signup forms, to nurturing them with automated email sequences, to recovering lost revenue with abandoned cart campaigns. Everything is managed from one dashboard, without needing separate tools for each function. It’s particularly well-suited for small to mid-size WooCommerce stores that want Klaviyo-level automation without Klaviyo’s complexity or price tag.

This Automate Woo marketing app also includes product recommendation features that let you show upsells, cross-sells, and frequently bought together suggestions inside both emails and popups — helping increase average order value without any manual effort. Backed by WebToffee’s track record of serving 1.8 million+ store owners across 100+ countries, it’s a platform built by a team that understands WooCommerce deeply.

Key features:

• Email automation for welcome emails, abandoned cart recovery, post-purchase follow-ups, and win-back campaigns
• Exit-intent popups, spin-to-win wheels, and cart recovery popups
• Embedded signup forms for lead capture
• Product recommendations inside emails and popups (upsells, cross-sells, frequently bought together)
• Free shipping progress bar to increase average order value
• Campaign analytics with open rates, click rates, and email performance data

Pricing: Free plan available. No credit card required.

Best for: WooCommerce store owners who want a purpose-built, all-in-one marketing automation tool without the cost or complexity of platform-agnostic alternatives.

2. Omnisend

Omnisend is one of the strongest eCommerce-focused email marketing platforms available today, and a natural starting point for anyone comparing Klaviyo alternatives. It brings email, SMS, and web push notifications together under one roof, with pre-built automation workflows that are genuinely ready to use from day one. For WooCommerce store owners who want a broad multichannel reach without managing three separate tools, Omnisend hits a sweet spot between power and usability.

What sets Omnisend apart from many alternatives is how it handles the eCommerce side of things. It supports native WooCommerce integration, meaning customer profiles populate automatically with purchase history, and pre-built workflows like abandoned cart sequences and post-purchase follow-ups can pull directly from your store data without any manual setup. The platform also lets you combine email, SMS, and push notifications within a single automation flow, which is something most tools still require separate configurations for.

Support is another standout — Omnisend offers 24/7 live chat on all plans, including the free tier, which is genuinely rare in this space. Pricing scales based on contact count and email volume, so it’s worth checking how costs grow as your list does, particularly if you plan to add SMS into the mix.

Key features:

• Pre-built automation workflows for abandoned cart, welcome series, and post-purchase flows
• Email, SMS, and web push notifications in a single campaign flow
• Drag-and-drop email builder with dynamic discount code generation
• Customer lifecycle segmentation based on purchase history and engagement
• Product picker widget to insert products directly into emails
• Native WooCommerce integration with one-click data sync
• 24/7 live chat support on all plans

Pricing: Free plan for up to 250 contacts and 500 emails/month. Paid plans start at $16/month.

Best for: WooCommerce stores that want multichannel marketing — email, SMS, and push — without managing separate tools for each channel.

3. ActiveCampaign

ActiveCampaign is widely regarded as one of the most powerful marketing automation platforms on the market, and it earns that reputation through the sheer depth of its automation logic. Unlike most email marketing tools, ActiveCampaign functions more like a full marketing and CRM platform — it lets you build complex, multi-branch workflows triggered by nearly any customer action, track site behavior, score leads, and manage a sales pipeline all from the same place. For stores with complex customer journeys or longer sales cycles, that level of flexibility is hard to match.

On the eCommerce side, ActiveCampaign integrates natively with WooCommerce on Plus plans and above, pulling in purchase data, product catalogs, and customer behavior to trigger automations.

You can set up sequences that fire when a customer views a product but doesn’t buy, completes a purchase, uses a discount code, or hasn’t ordered in a set number of days. The revenue attribution reporting also lets you see exactly how much each campaign and automation is actually generating — something that’s genuinely useful when you’re trying to justify marketing spend.

The trade-off is price and complexity. ActiveCampaign is not the tool you pick if you want to get up and running in an hour. The interface takes time to learn, and the pricing climbs steeply as your contact list grows. But for WooCommerce stores that are ready to invest in a more sophisticated setup, it’s one of the most capable platforms available.

Key features:

• Visual automation builder with advanced branching logic and 500+ pre-built automation recipes
• Native WooCommerce integration for purchase-triggered automations and revenue tracking
• Built-in CRM with sales pipeline and deal management
• Site tracking to trigger campaigns based on page visits and customer behavior
• Lead scoring to identify and prioritize high-intent customers
• 900+ third-party integrations

Pricing: Starts at $15/month for 1,000 contacts. 14-day free trial available. No free plan.

Best for: WooCommerce stores that need advanced automation, CRM capabilities, and are ready to invest in a more sophisticated marketing stack.

4. Brevo

Brevo takes a different approach to pricing than most tools on this list; it charges based on emails sent rather than contacts stored. That’s a significant advantage if you have a large list but don’t blast your entire audience every week.

The WooCommerce plugin is clean and easy to set up, reportedly taking around 10 minutes to configure — and syncs customer data, order history, and product catalog automatically in real time. From there, you can build behavior-based automations triggered by things like cart abandonment, product views, and recent purchases, and run dynamic segmentation that updates as customer behavior changes. It also supports product recommendation emails and back-in-stock alerts, though some advanced eCommerce features are reserved for higher-tier plans.

Key features:

• Email, SMS, WhatsApp, and web push notifications in one platform
• Behavior-based automation for cart abandonment, welcome campaigns, and win-back flows
• Built-in CRM for managing customer relationships alongside campaigns
• Dynamic segmentation based on purchase behavior, cart activity, and product views
• AI-powered send-time optimization
• Native WooCommerce plugin with real-time data sync
• Free plan supports up to 100,000 contacts and 300 emails/day

Pricing: Free plan available. Paid plans start at $9/month for 5,000 emails.

Best for: WooCommerce stores with large contact lists that send emails less frequently, or stores that want multichannel marketing at a highly affordable price.

5. Mailchimp

Mailchimp is the most recognized name in email marketing, and despite facing strong competition in recent years, it remains a solid choice for WooCommerce stores that prioritize design flexibility and a well-established ecosystem. It has evolved well beyond newsletters — today it includes automation, audience segmentation, AI-assisted email creation, SMS, and integrations with 250+ tools. For a store just getting started with email marketing, the brand familiarity and depth of tutorials available make it easy to learn.

That said, Mailchimp’s eCommerce automation isn’t as deep as platforms like Omnisend or Drip. It handles the fundamentals well — abandoned cart emails, product follow-ups, and welcome sequences — but falls short when you need highly behavioral, purchase-driven workflows. The free plan has also become significantly more restrictive over time, now capped at 250 contacts and 500 emails per month with no automation included, which limits its usefulness for stores in active growth mode.

Key features:

• Drag-and-drop email builder with a large, well-designed template library
• 115+ pre-built automation templates, including abandoned cart and product follow-ups
• Audience segmentation and predictive demographics
• AI-assisted email content generation
• SMS marketing is available on paid plans
• Native WooCommerce integration for purchase-based segmentation and automation

Pricing: Free plan for up to 250 contacts and 500 emails/month. Paid plans start at $13/month.

Best for: Newer WooCommerce stores or brand-focused businesses that prioritize design-led campaigns and want an established, widely supported platform.

6. Drip

Drip calls itself an eCommerceCRM, and that distinction matters. It’s not just an email tool with some eCommerce integrations bolted on — it’s built around the idea that every customer interaction should inform how you market to that person next. The platform centers on behavior-based automation, a clean customer timeline view that shows every touchpoint, and revenue attribution that ties specific flows back to actual sales. For WooCommerce stores that have outgrown basic email marketing and want more precision in how they target customers, Drip is a compelling step up.

The automation builder is visual and intuitive, with eCommerce-specific pre-built workflows for cart abandonment, post-purchase sequences, and win-back campaigns. You can layer in lead scoring and tag-based segmentation to prioritize high-intent customers and suppress disengaged contacts from campaigns they’re unlikely to respond to. The onsite tools — spin wheels, popups, and bars — add another layer for lead capture, so you’re not relying on a separate tool to grow your list.

Key features:

• Behavior-based automation triggered by purchases, page views, and cart activity
• Visual workflow builder with eCommerce-specific pre-built flows
• Customer timeline view showing every interaction and touchpoint
• Tag-based segmentation with lead scoring for high-intent targeting
• On-site campaign tools, including spin wheels, popups, and announcement bars
• Native WooCommerce integration with real-time purchase data sync

Pricing: Starts at $39/month for up to 2,500 contacts. 14-day free trial. No free plan.

Best for: Growing WooCommerce stores that want an eCommerce-first platform with deep behavioral automation and don’t mind the higher entry cost.

7. Moosend

Moosend is one of those tools that consistently delivers more than its price tag suggests. It’s a straightforward, affordable email marketing platform with a clean interface, solid automation capabilities, and eCommerce features that work well for WooCommerce stores. If you’ve been evaluating tools and feeling like most are either too expensive or too limited, Moosend tends to land in a comfortable middle ground — capable enough for real eCommerce workflows, simple enough that you don’t need a marketing ops specialist to set things up.

The automation builder covers all the standard eCommerce use cases — cart abandonment, welcome sequences, re-engagement campaigns, and post-purchase flows — and includes product recommendation blocks inside emails based on customer behavior. The email builder itself is clean and easy to use, with 70+ templates that look professional without needing heavy customization. A/B testing is available across subject lines and email content, and the analytics dashboard gives you enough data to make informed decisions about what to optimize.

Key features:

• Drag-and-drop email builder with 70+ customizable templates
• Automation workflows for cart abandonment, welcome series, and re-engagement
• Product recommendations embedded into emails based on customer behavior
• A/B testing for subject lines and email content
• Real-time analytics and campaign performance dashboard
• Native WooCommerce integration

Pricing: Starts at $7/month for up to 500 contacts with unlimited emails. 30-day free trial available.

Best for: Small to mid-size WooCommerce stores that want solid eCommerce automation and product recommendation features at a budget-friendly price.

8. MailerLite

MailerLite has built a loyal user base by doing the fundamentals exceptionally well — clean design, intuitive interface, strong deliverability, and pricing that doesn’t punish you for growing your list. It’s often described as what Mailchimp used to be before it got complicated, and that’s a fair comparison. For WooCommerce store owners who found Klaviyo’s interface overwhelming or who are new to email marketing and want to get campaigns running without a lengthy onboarding process, MailerLite is a natural fit.

The automation capabilities are more than enough for most WooCommerce use cases. You can set up welcome sequences, abandoned cart flows, and post-purchase campaigns without needing advanced technical knowledge. What’s particularly notable is that MailerLite includes automation in its free plan, which is genuinely rare at this price tier. The landing page builder is also built in, so you can run lead generation campaigns without paying for a separate tool.

Key features:

• Drag-and-drop email builder with a modern, intuitive interface
• Automation workflows, including welcome sequences, abandoned cart, and post-purchase flows
• Built-in landing page builder
• A/B testing for emails and landing pages
• Native WooCommerce integration for customer data sync and behavior-based targeting
• Consistently strong deliverability ratings

Pricing: Free plan for up to 500 subscribers and 12,000 emails/month. Paid plans start at $9/month.

Best for: WooCommerce store owners who want a reliable, easy-to-use email platform with strong deliverability and a generous free plan.

9. Sender

Sender punches well above its weight class, particularly when it comes to the free tier. With 2,500 subscribers and 15,000 emails per month at no cost, it has one of the most generous free plans in the email marketing space, comfortably outpacing most competitors, including Klaviyo, Mailchimp, and Omnisend on free plan limits alone. For WooCommerce stores in early to mid-growth stages that want to run real marketing campaigns without spending anything upfront, Sender is worth serious consideration.

Beyond the free plan, Sender covers the core eCommerce marketing use cases well. It includes behavior-based automation triggered by email opens, link clicks, and purchase activity, along with built-in popup and signup form tools so you’re not paying for a separate lead-capture plugin. SMS marketing is also available alongside email, giving you a basic multichannel setup without needing to integrate additional platforms.

Key features:

• Behavior-based automation triggered by email opens, link clicks, and purchases
• Built-in popup and embedded form builder for lead capture
• SMS marketing alongside email campaigns
• Smart Sending to optimize delivery timing per subscriber
• Abandoned cart recovery flows with email and SMS support
• Native WooCommerce integration with product recommendations

Pricing: Free plan for up to 2,500 subscribers and 15,000 emails/month. Paid plans start at $7/month.

Best for: WooCommerce stores in early to mid-growth stages that want a feature-rich free plan, built-in popups, and a clear upgrade path as they scale.

10. Privy

Privy started life as a list growth and on-site conversion tool — primarily popups and lead-capture displays — and that heritage still shows in how well it does that specific job. Over time, it’s evolved into a more complete email and SMS marketing platform, but the on-site conversion toolset remains its strongest differentiator. If growing your subscriber list through high-converting popups and exit-intent offers is a priority, Privy covers that ground more thoroughly than most dedicated email platforms.

The lead capture side includes a wide range of display types — popups, banners, flyouts, scroll boxes, spin-to-win wheels, and embedded forms — with targeting options that go quite deep. You can trigger displays based on exit-intent, cart value, number of visits, referral source, device type, geography, and more. That level of targeting flexibility is more than you’d typically get from the popup features included in a standard email tool. Single-use and bulk coupon codes can also be surfaced directly in popups or immediate email autoresponders, which is useful for incentivized signups.

Key features:

• Wide range of on-site display types, including popups, banners, flyouts, spin-to-win, and embedded forms
• Advanced targeting based on exit-intent, cart value, device, geography, page visits, and referral source
• Automated email flows for welcome, cart abandonment, purchase follow-up, and win-back
• Single-use and bulk coupon code integration inside popups and email autoresponders
• A/B testing for displays and email campaigns
• WooCommerce integration for store data sync and behavior-based targeting

Pricing: 15-day free trial available. Paid plans start at $30/month for up to 1,500 email contacts.

Best for: WooCommerce stores that want best-in-class on-site list-building tools alongside solid email marketing, without needing advanced automation logic.

11. Constant Contact

Constant Contact is one of the most established names in email marketing, having been around since the late 1990s. That longevity shows in the platform’s reliability, its extensive support resources, and the breadth of integrations it’s built up over the years. For small WooCommerce stores that want a dependable, well-supported email platform without a steep learning curve, it remains a legitimate option — even if it’s not the most feature-rich tool on this list.

The core email marketing features are solid — a drag-and-drop builder, a large template library, list segmentation, and automation for welcome series, abandoned cart, and drip campaigns. Where Constant Contact stands out from a purely eCommerce perspective is its additional tools: event marketing features with RSVP tracking, social media scheduling across Facebook, Instagram, and Twitter, and ad management tools, which give it broader marketing utility than most email-only platforms. It integrates with WooCommerce, Shopify, Salesforce, and 300+ other apps.

Key features:

• Drag-and-drop email editor with a large library of mobile-responsive templates
• Marketing automation for welcome series, abandoned cart, and drip campaigns
• Event marketing tools, including RSVP tracking and event invitations
• Social media scheduling and ad management across Facebook, Instagram, and Twitter
• List segmentation based on purchase behavior and engagement
• WooCommerce integration with 300+ additional app integrations

Pricing: No permanent free plan. Paid plans start at $12/month. Free trial available.

Best for: Small WooCommerce stores that want a simple, reliable email platform with good support and don’t need advanced behavioral automation.

12. Kit

Kit (formerly known as ConvertKit) was built for creators, and that focus is still central to how it works. It’s clean, opinionated, and genuinely excellent at helping you build an engaged subscriber base through sequences, tags, and content-driven automation. If your WooCommerce store has a strong content or community angle — a niche brand with an active newsletter, a creator selling physical or digital products, a store built around a blog or YouTube channel — Kit’s approach can feel like a natural fit.

The platform uses a tag-based subscriber system rather than traditional lists, which gives you a lot of flexibility for segmentation without things getting messy as your audience grows. The automation builder supports if/else branching based on tags and actions, enabling the creation of fairly nuanced sequences.

Key features:

• Tag-based subscriber organization for precise, flexible segmentation
• Visual automation builder with if/else branching and behavior triggers
• Landing page builder with customizable templates
• Commerce tools for selling digital products directly through Kit
• Broadcast emails and automated sequences

Pricing: Free plan for up to 10,000 subscribers with limited features. Paid plans start at $39/month.

Best for: Creator-run WooCommerce stores or niche brands with a strong newsletter or content strategy who value audience relationship over deep eCommerce automation.

There’s no single best tool here; the right choice depends on where your store is today and what you’re trying to accomplish.

If you want something built specifically for WooCommerce with email automation, popups, and lead capture all in one place, WebToffee eCommerce Marketing Automation is the most natural fit. It’s purpose-built for WooCommerce, free to get started, and doesn’t require a learning curve that eats into your week.

The tools on this list all do the core job well. What separates them is depth, price, and how natively they work with WooCommerce. Before picking one, think about what’s actually holding your store back. Is it that you’re not capturing enough leads? Not recovering enough carts? Not following up with customers after purchase? Start there, and choose the tool that solves that problem most directly.

Most of these platforms offer a free trial or a free plan, so there’s no reason to commit before testing. Pick the one that matches your current stage, get your first automation live, and iterate from there. That’s the move.