The B2B and B2C are two models of eCommerce business targeting a different set of customers.
B2B stands for Business to Business. In this model, the transaction will happen between two businesses, which means a business will be selling products or services to another business. B2B eCommerce has a complex sales process that involves research, product demonstration, quotations, direct interaction, etc.
Whereas in the B2C business model, eCommerce retailers will be selling products to individual customers.
Now, let’s have a look at the major differences between B2B and B2C eCommerce.
| B2C eCommerce | B2B eCommerce | |
| Targeted customers | Individual consumers | Businesses and agencies |
| Purchase volume | Lower volume | Higher volume |
| Marketing | Advertising and marketing toward a large audience | Targeted and direct marketing |
| Factors influencing purchase decision | Individual preferences, emotions, vfm aspect, etc | Business requirements, approval from Management, ROI, etc. |
| Customer lifetime value | Lower value | Higher value |
| Payment terms | Immediate payment, credit cards, debit cards, etc | Flexible plans and payments |
| Examples of products | Consumer goods, T-shirts, Shoes, etc | Office furniture, Batteries, Heavy equipment, etc |