How Can I Customize WooCommerce Emails in 2025?

Customizing WooCommerce emails is crucial for website owners to leave a positive impression on their customers. Learn how to customize WooCommerce emails using a free plugin.

Transactional emails have an open rate of 2 to 4 times higher than other marketing emails. They act as a spokesperson for your brand outside your store. So dedicating energy and time to branding your transactional emails can help in the long run.

In this article, we will show you how to customize your WooCommerce emails for free and introduce you to a free plugin that offers greater customization control, enabling you to create professional-looking email templates for your business.

So, that being said, let’s get started.

WooCommerce, by default, offers a number of order email templates out-of-box. However, they follow a standard and somewhat bland template that might not go well with your brand image.

The following are some of the emails that are available by default on your WooCommerce website.

• New order: This email notifies the store admin when a customer places a new order.
• Canceled order: The store admin receives this email when an order gets canceled.
• Failed order: This email alerts the store admin when an order fails to go through.
• Order on hold: When an order’s status is changed to “On-Hold,” the customer receives an email.
• Processing order: After the payment is completed, the customer receives an email with the order details.
• Completed order: When the order is shipped, the customer gets an email with the order details.
• Refunded order: This email informs the customer that their order has been refunded.
• Customer invoice/order details: The customer receives an email containing the order details and payment links.
• Customer note: If the store owner adds a note to the order, the customer gets an email with the note.
• Reset password: When customers request a password reset, they receive an email to reset their password.
• New account: This email is sent to the customer after creating a new account on the website.

Note: You may see other email templates on this list if you have installed additional plugins for email marketing or WooCommerce quotes.

WooCommerce transactional emails are more than just order confirmations—they’re a direct communication channel between your brand and your customers. Since these emails have some of the highest open rates, they provide an excellent opportunity to build customer relationships, strengthen brand identity, and even drive additional sales. But if you’re still using the default WooCommerce email templates, you might be missing out on these benefits.

Here’s why you should customize WooCommerce emails:

1. Reinforce Your Brand Identity

Your emails should reflect your brand’s personality, just like your website and social media pages. The default WooCommerce emails are functional but lack any real branding elements. By customizing them, you can add your logo, brand colors, fonts, and messaging style to create a consistent brand experience.

2. Improve Customer Engagement

Generic-looking emails are easy to ignore, but a well-designed email with a professional look can capture attention and boost engagement. A personalized, branded email makes customers more likely to read through the content, click on links, and take action.

3. Enhance Trust and Credibility

Customers expect businesses to maintain a professional and polished appearance. If your order emails look outdated or poorly formatted, it could create doubts about your business’s credibility. Customizing your emails ensures they look polished and professional, reinforcing trust in your store.

4. Encourage Repeat Purchases

Transactional emails are a great place to promote additional products, offer discount codes, or share loyalty rewards. For example, you can include a special discount code in the order confirmation email, encouraging customers to come back and shop again.

5. Reduce Customer Confusion

A well-structured and easy-to-read email can provide clear order details, shipping updates, and return policies, reducing the number of customer support inquiries. By adding custom messages, FAQs, or helpful links, you can make your emails more informative and customer-friendly.

6. Stand Out from Competitors

Most WooCommerce stores stick to the default email templates. Customizing your emails with unique layouts and personalized content helps your business stand out in your customers’ inboxes. A memorable email experience can leave a lasting impression and encourage long-term loyalty.

7. Optimize for Mobile Users

Many customers check their emails on their mobile devices. The default WooCommerce emails might not always display well on smaller screens. Customizing your emails ensures they are mobile-friendly, making it easier for customers to read order details and take action directly from their phones.

By customizing your WooCommerce emails, you’re not just improving their appearance—you’re making them work for your business. Whether it’s reinforcing your brand, building customer relationships, or boosting conversions, a well-crafted email can do wonders for your store.

So, why settle for bland and boring emails when you can create stunning, high-converting ones?

The default email settings in WordPress offer you some basic edit functionalities for your WooCommerce emails. You can edit the email texts for each email and change the color of the email templates globally.

Follow the below steps to customize WooCommerce emails with the default settings:

Step 1: Navigate to WooCommerce Email Settings

Go to WooCommerce > Settings > Emails from your WordPress backend.

All the default WooCommerce emails will be listed there; you can click on the Manage button corresponding to the email you want to edit.

Step 2: Edit WooCommerce Email Content

Here you have the option to add a subject, email heading, content, etc. Edit them based on your needs.

Click on Save Changes to save the changes.

Step 3: Edit the Sender’s Details

Now, go back to the Email settings page and scroll down to the Email sender options section.

You can change the entry in the “From” name field to edit the sender’s name in outgoing emails.

Change the entry in the “From” address field to change the sender’s email address.

Step 4: Edit the Email Template Style

Provide the URL of an image that you want to add to the header in the Header image field. You will first have to upload the image in the Media gallery to get the URL.

You can even alter the Footer text if you need to. The placeholders {site_title} and {site_url} can be added to the footer to include your site title and URL, respectively.

You can also change the Base color, Background color, Body background color, and Body text color of the template from this section.

Once completed, Click on Save changes to reflect the changes on your WooCommerce order emails.

As you can see, the default customization options are severely limited in WooCommerce, which is why you need a dedicated plugin to help you customize your WooCommerce emails. One such plugin is the WebToffee WooCommerce eCommerce Automation plugin from WebToffee. This free email customizer plugin enables you to customize WooCommerce emails completely. 

The WebToffee eCommerce Marketing Automation is a complete marketing suite for WooCommerce store owners. It lets you customize your WooCommerce emails and create automated marketing mail campaigns, dynamic popups, and cart recovery campaigns.

Building an email that is consistent with your store’s identity avoids all confusion and strengthens the brand image.

Follow the steps mentioned below to customize WooCommerce emails with the WebToffee email customizer plugin.

• Install and activate WebToffee ECommerce Marketing Plugin
• Customize the email templates
• Test the customizations by sending out test emails
• Publish or schedule the email

Let’s look at each of these steps in detail.

Step 1: Install and Activate WebToffee Email Customizer Plugin

The plugin can be installed in your WordPress in two ways:

1. Directly from the WordPress plugin directory (Plugins > Add New > search for “WebToffee ECommerce Automation” > Install > Activate).

OR

2. Download the plugin file from WordPress.org and install it in your WordPress admin console (Plugins > Add New > Upload File > Install Now > Activate).

Step 2: Customize WooCommerce Email Templates

Go to WebToffee Marketing > Email Editor from your WordPress backend. Then, choose an email type you want to customize.

Here, you have 7 options for customizing your WooCommerce emails.

We will discuss each option in detail.

1. Prebuilt Templates

The plugin offers three templates for your emails.

Choose a template you like. You can change the color, image, and text later.

2. Email Text

Click on Email Text to customize the text in the emails. Here you can add:

• the subject of the email.
• the heading and subtitle text should be displayed at the top of the email.
• you can add or remove the email body and customize the email body text.
• if required, you can add any additional information at the bottom of the email.

The shortcodes that can be used in the content are specified on the same page for easy accessibility. For example, if you want to address the customer by their first name in the email, you can use the placeholder {customer_first_name}. This automatically fills in the respective customer names in the emails sent to individual customers.

3. Container

Select the Container tab for container customization. Here you can,

• Set the background color of the email.
• Set the padding, container & border width, border radius, shadow, and shadow color of the email container.

4. Header

From the Header option, you can customize the following:

Header style: It includes the header visibility, background color, text alignment, and padding.

Header image: You can add an image as a header, align the image, place the image inside or outside the header, adjust the height, width, and background color of the image, and hyperlink the website to the image.

Heading and subtitle: You can add heading and subtitle settings such as font, font style, font size, family & weight, and text color. With this setting, you can also adjust the line spacing, subtitle position, and more.

5. Footer

Select the Footer tab to customize:

Footer style: You can adjust the footer visibility, background color, padding, font, etc. of your footer with this setting.

Footer content: Add custom texts that have to be displayed on your email footer in the field. Shortcodes are supported in the footer.

Social links: You can add links to your socials, such as LinkedIn, Instagram, Facebook, Twitter, etc., with this. Additionally, you have several customization options to optimize the design of these social links in the email.

6. Content

Use the Content section to adjust the look and feel of the content.

Content container: With this setting, you can adjust the padding and background color of the email content box.

Text style: The font, text color, and link color of the content in the email content container can be customized with this setting.

Order items: You can control the item table visibility, product image visibility, product SKU visibility, etc. You can also control the style of the product table with this setting.

Order addresses: You can manage everything from the address box visibility to the style of the box with the order address setting.

Button styles: Customize the style of your buttons in the email, from text colors to padding, with the button styles option.

7. Other

Click on Other to customize other settings such as headings and more.

Headings: Adjust the heading styles and fonts used throughout the email with the headings customizer option.

Custom CSS: Add custom CSS to design the emails how you want.

Now, save this template for future use.

Step 3: Test Customized Emails

Once you have completed setting up the email template, the changes you have made will be visible on the example email provided in the same window.

You can send a test email to a specific email ID to view the changes. The email will be sent to these addresses, and you can preview the changes from the mail inbox.

To send a test email:

• Save the WooCommerce email customizations that you have configured.
• Click on Test email and provide the email addresses of the recipients separated by a comma.

• Then click on Test email to send it.

Step 4: Publish or Schedule the Email

If you are okay with the test email, you can proceed with publishing the template. You can also schedule the email template for a specific date. For instance, you want to inform your customers about a holiday discount coupon that will only be available from a specified date. You can include this coupon in the order confirmation emails so the customers will be aware of these discounts and will come back to purchase more.

However, since the coupon will only go live at a scheduled time, you don’t want the emails with the coupon codes to go live immediately. In such situations, you can schedule the update of the customized emails to a later date with the email scheduling. So, until these updates are released, the emails will follow the current email configurations.

To schedule an email:

• Click on the drop-down arrow beside Publish and tap Schedule.
• Specify a date and time in your time zone to publish the customizations.

As we have said earlier, the WebToffee ECommerce Automation plugin extends its reach beyond just customizing WooCommerce emails. With this plugin, you can connect to the WebToffee Marketing App to create and automate marketing campaigns on your WooCommerce store.

Now, let’s see how to quickly set up a follow-up email marketing campaign for a WooCommerce store.

Step 1: Log In to WebToffee Marketing App

Navigate to WebToffee Marketing > Connector from your WordPress dashboard.

Click on Connect now and log in to your WebToffee Marketing app. If you haven’t created an account yet, you can create a new account from here.

Complete the on-screen instructions to complete the onboarding process of the app.

Step 2: Choose Thank You Email Automation

After logging in to the WebToffee Marketing App, go to Automation from the sidebar menu and choose the Thank you email automation template.

Step 3: Configure the Follow Up Email Automation

• Activate the Thank you email automation.
• Enter a title for the automation campaign. (This is for your reference only).
• Adjust the trigger delay to send the email to the customer.

This trigger initiates the flow when a customer completes their payment, ensuring they receive a thank-you email after a one-minute delay, unless they have already received the email within the last 24 hours.

Step 4: Edit Email Content

Click on the Email link to edit the email content.

From here, you can change the subject line and pre-header and edit the content of the email.

Click on the Edit Content button to access the advanced customization options.

• From here, you can customize the text, button, logo, background, etc.
• After making the necessary changes, click on Save and Finish Editing to save the changes.

Here is a preview of the email sent to the customer after completing a purchase. Similarly, you can automate and send cart reminder emails, welcome emails and more.

The WooCommerce Email Customizer plugin from WebToffee is a useful tool designed to address the limited default customization options available in WooCommerce emails. This free plugin allows you to fully customize the appearance and content of your WooCommerce order emails.

With this plugin, you have the flexibility to modify various aspects of the email templates. You can change the text, adjust container styles, and make other visual and content-related customizations. This plugin supports customization for all default WooCommerce email templates.

The plugin offers branding options for WooCommerce emails, allowing you to add brand images, taglines, and other branding elements. Additionally, you can access a wide range of email style elements to adjust the email style to your liking. The plugin also provides templates that people can customize or use right out of the box.

Other than the customization features, this plugin offers several automation features such as automated follow-up emails, abandoned cart recovery emails, post-purchase thank-you emails, and personalized promotional campaigns. With its advanced workflow builder, you can set up triggers and conditions to send the right emails at the right time, improving customer engagement and retention.

The WebToffee Marketing App is more than just an email customizer—it’s a complete marketing automation solution for WooCommerce stores. It helps businesses streamline email communication, boost sales, and enhance customer relationships through automated, data-driven email campaigns.

Customizing WooCommerce emails is a simple thing that can make a big difference in your eCommerce business. If you are not leveraging the customization options for WooCommerce emails and sticking to the generic template, you are wasting a potential marketing space.

Branding your transactional emails helps to bring consistency to your brand’s identity. This can help you promote your brand and encourage customers to repeat purchases.

If you find this article informative, let us know in the comments.