eCommerce cart abandonment is a situation in which customers leave their cart without making a purchase for various reasons. Cart abandonment is always a nightmare for eCommerce store owners. They employ different techniques and strategies to reduce cart abandonment on their website.
In a recent report by Statista, cruise and ferry travel service websites had the highest cart abandonment rates (98%) for the year 2022.
Cart abandonment is a significant concern for eCommerce store owners as it shows lost sales opportunities.
Here are some tips to reduce cart abandonment on your website.
- Provide a faster checkout process
- Show delivery fee and additional charges on product pages
- Enable guest checkout
- Send cart abandonment emails with enticing offers
To see more tips to tackle cart abandonment, refer to these articles: