How to Automate WooCommerce Frequently Bought Together Recommendations? 

In this mini guide, explore how to automate frequently bought together product recommendations in WooCommerce easily using the FBT plugin from WebToffee.

Setting up frequently bought together (FBT) recommendations in WooCommerce can be done in various ways. One effective way is to automatically generate FBT suggestions based on customer order history. Showcasing these products encourages customers to purchase them alongside the items they are currently browsing.

However, WooCommerce does not innately offer product recommendations other than upsells and cross-sells. The WooCommerce frequently bought together plugin from WebToffee is the best solution here.

Automating WooCommerce product recommendations can help save a ton of time and energy. The frequently bought together recommendations based on the customer order history enable you to dynamically generate and showcase products that are genuinely useful for your customers.

These frequently bought recommendations help you better understand customer preferences and remind customers of related products they might have forgotten.

The plugin not only enables you to create WooCommerce FBT widgets but also lets you manually add custom products as frequently bought together items. 

To set the automatic display of WooCommerce frequently bought together products based on the order history,

Step 1: Install and Activate the WooCommerce FBT Plugin

• On your WordPress admin console, go to Plugins > Add New.
• Click on Upload Plugin and upload the WooCommerce FBT plugin zip file.
• Click on Install Now and then on Activate Plugin to make the plugin work in your store.

Step 2: Configure Automatic FBT Products Suggestions

To configure order history based WooCommerce bought together product suggestions,

• Navigate to WooCommerce > Frequently Bought Together > General Settings. You can access all setting of the frequently bought together widget here, including Display and Text.
• Toggle on the Enable frequently bought together button to activate the WooCommerce FBT recommendation widget.
• Next, enable the option Suggest products automatically to automate FBT suggestion generation. If enabled, the algorithm generates FBT product recommendations from the order history.
• Select the number of products to be displayed on the FBT section with the Select number of products to show option.
• If you want to display the currently viewing product in the FBT widget of your WooCommerce store enable the option Show ‘this product’.
• To make sure all the products will get added to the cart when the customer clicks on the ‘Add to cart button’ on the product bundle recommendation widget, enable the option Default state of products as checked.
• Choose a template for your FBT widget with the option Set layout as. You can choose from List view, Gallery view, and Table view.
• Specify the display fields, widget positioning, and the texts to be displayed on the widget. Take a look at this article on setting up FBT for WooCommerce to know more.
• Click on Save Settings to save the changes made.

This will automatically generate a list of commonly purchased together product recommendations based on the previous purchase history. Note that a minimum order threshold has to be attained for this to work.

When a customer reaches the product page on your store, the products that your customers frequently purchase with the currently viewing product will be shown in the FBT recommendation widget. For example, Product B would be added as a WooCommerce frequently purchased product of Product A if at least ‘X’ orders with both products A and B have been previously placed.

The FBT plugin also considers the new orders placed after generating the first FBT list. This is done by automatically regenerating the recommendations list at pre-set intervals of time. However, if you want to manually sync all the new orders to the recommendations list, you can do so manually. Let’s take a look at how to do that.

Regenerate FBT Recommendations Manually in WooCommerce

The plugin offers a manual regeneration link with which you can sync all the new orders to the FBT suggestions algorithm. This would help you regenerate FBT suggestions in real-time rather than waiting for automatic regeneration.

To manually sync the new orders, click on the link with the text Click here and then click on OK below the option Suggest products automatically.

The FBT plugin from WebToffee is a dedicated WooCommerce FBT recommendation tool that would help you add an additional section to recommend the most relevant products to your customers.

With this WebToffee extension you would be able to automatically generate WooCommerce frequently bought recommendations list, manually generate a recommendations list with custom products, or use the recommendations made under upsells, cross-sells, or related products (set up using the Related products for WooCommerce plugin) section of your store.

With the plugin, you can,

• Show a separate section for WooCommerce bought products on the individual product pages
• Set up bundle discounts on the WooCommerce bought together bundle
• Generate FBT suggestions based on the order history of the store
• Manually add FBT custom product suggestions
• Make the FBT suggestions using upsells, cross-sells, or related products
• Multiple FBT templates
• Advanced template customization options
• Quick edit page to add, edit or remove recommendations
• Disable FBT for selected pages
• Customize the title, button, and label texts of the FBT recommendation widget
• Select the maximum number of products to show
• Add product quantity counter to the recommendation widget

Automating WooCommerce frequently bought together suggestion generation would help stores generate the most relevant recommendations and also frees the store admin from doing hours of manual labor in setting up custom recommendations. The store admin can use this time to address more pressing matters and grow the business better.

With the WebToffee Frequently Bought Together plugin for WooCommerce, you can set up recommendations based on order history and add custom recommendations. The plugin could be the best option for a store looking for a versatile product recommendation solution.

Hope you found what you were looking for in this article. Did you find this article useful? Do let us know what you think in the comments below.