Best WordPress Plugins for WooCommerce

Top 15 Best WordPress eCommerce Plugins [2023 List]

This blog post offers a list of WordPress plugins that helps you build a functional eCommerce store. It covers plugins with different functionalities that is essential for the working of an online store. It also takes a look into several other aspects like why use plugins and why they are important.

Building an online store and starting to venture into the booming e-commerce space indeed is enticing for entrepreneurs. If you have not yet started an e-commerce business venture, it is something to think about.

After you have gotten your WordPress site up and running, the next thing you should be looking at is plugins. There are quite a lot of plugins out there that you can choose from. The biggest obstacle for most WordPress site owners is choosing the right plugins for their site.

With such a wide range of options, some might feel overwhelmed. That is why we created this curated list of the top 10 best WordPress plugins for e-commerce that you can use to improve your site performance and usability.

Why Use WordPress For Your eCommerce Site?

For starters, WordPress is the world’s largest Content Management System (CMS). It is versatile, reliable, and also very popular. WordPress is behind 1/3rd of all websites that you see today.

A great reason why WordPress is so popular is the ease of use it offers. If you are very tech-savvy, you can do some pretty high-level web designing with WordPress. On the other hand, if you have little experience with developing a website, WordPress can still come in handy.

With a combination of robust infrastructure and a vast collection of plugins that increases your site’s functionality, WordPress remains one of the best choices for creating an e-commerce website.

Why Are Plugins Important?

In short, plugins are small additions you can make to your WordPress site to increase its functionality. Plugins are essential to make your site more useful.

And if you are running an e-commerce site, you want to make your customers’ experience as seamless as possible with as many functionalities as you can.

There are free and also premium plugins that you can choose from. Each plugin provides unique functionality improvements for your site.

15 Best WordPress Plugins For Your eCommerce Store

Let us get started with the list of the 10 best WordPress plugins for e-commerce!

1 – WooCommerce

WooCommerce plugin

As far as plugins go, you cannot have an article about the best WordPress plugins for e-commerce without mentioning WooCommerce. WooCommerce is one of the most essential plugins, especially if you are just starting off with a site.

The plugin is free and useful if you are running an e-commerce site with WordPress. There are must-have features like payment gateways, calculation of taxes, expenses like shipping costs, and more.

Some other great features are the customization options and the expansive knowledge base that it comes with. If you face any problems or come across a small issue, the support team should help you to get it sorted out as quickly as possible.

Other than this, there is support documentation that you can look up by yourself if you are tech-savvy and want to find a solution yourself.

2 – Yoast SEO

Yoast SEO plugin to optimize website for seo

The Yoast SEO plugin optimizes your site’s content for proper SEO. It does it in an easy-to-understand and user-friendly manner, which gets the job done without you having to deal with much hassle.

Search engine optimization (SEO) for any site is important. If you are not focusing on SEO, you are simply doing it wrong. SEO helps your site become more discoverable, lets you rank higher on search results, increases traffic, and in turn, brings in more revenue for you. With features like SEO analysis, internal linking as well as insight tools, Yoast SEO is another must-have WordPress plugin.

3 – OptinMonster

Optinmonster plugin to create popups

Conversions are key for a site to make money. The goal is always to make your site visitors take action and buy something. This is called a conversion. The higher the conversion rate, the higher the revenue – that is pretty straightforward.

OptinMonster plugins help you optimize your site for peak conversions. With the features it offers, you can design and implement successful campaigns that are intuitive and easy to make.

The “easy to make” is quite important. You do not need any coding experience to use OptinMonster. The plugin’s stellar drag-and-drop features allow you to implement features like floating bars, welcome messages, pop-ups, and more seamlessly.

It also works well with WooCommerce. You can create campaigns that are personalized to the customers and also the products that you sell.

4 – Easy Digital Downloads

Easy digital downloads plugin to sell digital products

Some plugins can be a chore to install and use. They come with many features that not everyone needs, making the experience a bit clunky. Easy Digital Downloads solves that problem with a straightforward and light plugin that helps you sell more.

The plugin has all the essential features that you would want in an e-commerce site, such as payment gateways, a host of useful extensions, and more. It is widely compatible with WordPress themes as well. As a bonus, there are themes built specifically for Easy Digital Downloads.

If you are selling digital services on the internet, this is one of the best plugins

5 – ELEX WooCommerce Request a Quote Plugin

ELEX WooCommerce Request a Quote plugin installed on storefront

We, as customers, are always drawn to a good bargain. Your customers are no different. When retailers buy in bulk, they expect to receive a discounted rate.

ELEX WooCommerce Request a Quote Plugin option enables customers to feel as if they are purchasing from a brick and mortar store, with the opportunity to request a quote and ask for a better bargain for desired products based on the amount of purchase.

Customers can request a quote, and the admin can reach an agreement and return with a reasonable quote. This plugin enables you to hide product prices and/or add-to-cart buttons, enabling customers to request a customized quote for each item.

You can also enable the Request a Quote option for select products and user roles, based on the stock availability. The plugin also allows you to accept, reject, or edit customer quotes, and collect payments after order acceptance.

6 – CartFlows – Sales Funnel Builder for WooCommerce

CartFlows is a powerful sales funnel builder that works with Elementor, Beaver Builder, and other major page builders to help you easily design high-converting funnels.

It offers built-in funnel templates, A/B testing features, and powerful funnel insights available right on the dashboard.

You can display highly-targeted order bumps and upsell offers to customers using Dynamic Offers. This feature lets you create rules to display a different offer to each customer based on their previous purchases, payment methods, and their demographics helping you boost conversions even further!

CartFlows works, irrespective of what you plan to sell – online courses, eBooks, physical goods, consultation services, or virtual items.

If you’re looking for a way to build powerful funnels, look no further, as CartFlows is all you’ll need for WooCommerce!

7 – Support Genix – WordPress Support Ticket Plugin

Support Genix

For companies seeking to enhance their customer service by combining a ticketing system with WordPress, Support Genix is the ideal solution. With a robust ticketing system, managing support tickets is made easy. Additionally, the transfer feature streamlines the process of moving issues between teams or departments.

This plugin is an ideal solution for businesses that deal with a high volume of customer inquiries. SupportGenix has numerous features including unlimited tickets, unlimited customers, and unlimited agents. You can manage everything from a single location with ease. You can help customers stay informed through email notifications. Additionally, you can redirect your emails and handle tickets on behalf of your users. It also lets you manage your agent’s abilities and more.

With this WordPress Support Ticket Plugin, all inquiries can be easily handled from a centralized location making it simple to keep track of and respond to tickets, ensuring your business operations continue smoothly. This plugin also has a free plan available, which you can check out and try.

Support Genix is a WordPress plugin that provides a powerful ticketing system, allowing you to enhance customer support directly from your WordPress dashboard. You can generate and handle support tickets quickly with this feature. Plus, it offers a transfer option that enables you to move problems between teams or departments effortlessly.

8 – BigCommerce

BigCommerce plugin to add eCommerce functionality to WordPress

Staying true to its name, BigCommerce is one of the best plugins that offer some superior scalability features. It is easy to maintain, and the seamless hosted e-commerce platform integrates with WordPress like an absolute dream.

Here is the best thing, though: there are no transaction charges. Many e-commerce platforms will charge you for each transaction. The process with BigCommerce is much easier.

You can either choose from multiple top payment gateways or pay the payment service provider only – pretty convenient if you ask us.

9 – TH Variation Swatches

TH Variations Swatches is an advanced and user-friendly plugin that allows you to show selected attributes for variations of products. The plugin displays variations for selected options of the products under colors, buttons, and images. For each attribute, you can use rounded or square shape modes. Along with this, you can enable tool tips on each product attribute, show the attribute title, and display styled swatches on shop and catalog pages.

It helps the customers observe the products they need more visually thus providing them with a whole new experience while shopping on your WooCommerce site.

10 – MailOptin


MailOptin is a perfect complementary plugin for any WooCommerce shop. It allows you to display email sign-up forms, messages, and call-to-actions on different parts of your store for better lead segmentation including products, categories, tags, cart, and checkout pages. You can also display your optin and messaging campaigns based on certain conditions such as the products in the cart, products purchased by customers, cart item count, cart total, and amount spent by customers.

Want to display a promotion or offer a discount when a specific product is added to the cart? MailOptin got you covered. This is particularly useful in creating upsell and cross-sell offers.

MailOptin can also automatically add WooCommerce customers to an email list in your email marketing software, assign tags and map customer fields in WooCommerce based on the products they purchase and the category and tags they purchased from.

11 – SeedProd

SeedProd plugin to build coming soon pages

Taking the number 8 spot in our 10 best WordPress plugins for e-commerce roundup is SeedProd. This plugin is somewhat of a do-it-all plugin. It is easy to use and has pretty cool features. And, of course, it is widely compatible.

If you have a product launch or announcement coming up, SeedProd is the best plugin to get some leads even before you have your WordPress site live. You can create professional and beautifully designed ‘coming soon’ pages with email collection facilities and more.

It also has pretty cool SEO features too. Gather mailing lists of thousands of potential clients and keep in touch with all of them throughout the process. SeedProd even features an email autoresponder and social features as well.

12 – Constant Contact

Constant contact plugin to build forms

Meet Constant Contact – an effective and feature-filled email marketing plugin with all the tools you need to kick off a killer marketing campaign. Create professional-looking email marketing campaigns that are sure to increase your open rates by quite a lot.

Email marketing is still one of the best forms of e-commerce marketing in today’s digital world. If done the right way, email marketing can get your conversion rates through the roof and increase revenue.

Its in-depth analytical tool helps you be on top of the data and make smart business decisions based on analytics. The A/B testing feature allows you to perfect the campaign by checking what works and what does not. All in all, Constant Contact does what it promises very well.

13 – Cart Recovery

Cart recovery plugin to recover carts

Cart Recovery for WordPress should make re-marketing a breeze. The plugin allows you to track what customers add to their carts and what they have abandoned. You can then use the data to send emails targeting those customers. There is even a feature that lets you do this automatically.

There are even more tracking options. Track customer data over the shopping period and even recover abandoned carts. Cart Recovery makes shopping on your site seamless for you and your customers both.

14 – ELEX WooCommerce Abandoned Cart Recovery

How many times have you added a bunch of products to your cart and then never went ahead with the purchase? Although online window shopping might feel good, it is one of the biggest problems that the eCommerce industry faces.

If correctly managed, an abandoned cart has a good chance of becoming a sale. The ELEX WooCommerce Abandoned Cart plugin can assist you in streamlining the process and reclaiming lost sales.

Visitors who abandon their shopping carts can receive scheduled reminder emails with discount coupons that are easy to configure and modify.

15 – PH WooCommerce Product Addons

PH WooCommerce Product Addons

PH WooCommerce Product Addon by PluginHive is an amazing plugin that lets WooCommerce store owners create and sell customizable products. This plugin provides extra product options for your WooCommerce products using controls like checkboxes, radio buttons, dropdown, multi-select options, color options, color picker, date and time picker, and input fields like text, text area, numbers, telephone number, email, etc.

The control options come with a price and conditional logic attached. So, now there is no limit to how much you can customize your products. Through this plugin, your customers can personalize their products before placing orders. The plugin can calculate flexible pricing for extra product options and combines product addon summary with a price.

The WooCommerceProduct Addon plugin displays extra options based on the user’s selection and it is readily available in French and English language. The plugin includes both free and premium versions and provides 24/7 customer support via chat, phone calls, and Zoom calls.


Customers who are shopping online look for convenience and security. By using these WordPress plugins for e-commerce, you can ensure that your customers have a seamless shopping experience from start to finish.

Use the payment gateways to offer the convenience of secure payment options and data analytics to make smart business decisions to scale your e-commerce site.

Article by

Safwana is a technical content writer for WebToffee. She loves working in WordPress and writing about it.

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