Managing customer data efficiently is crucial as your WooCommerce store grows. When updates pile up, bulk editing becomes the smart way to save time and avoid errors.
Running a WooCommerce store means you’re juggling a growing list of customers, and as your business expands, keeping user data up to date can become a real challenge. Manually updating each user’s details, such as their roles, billing information, or custom fields, can be time-consuming and prone to errors. That’s where bulk updating becomes a lifesaver.
While WooCommerce offers basic tools, it often doesn’t give the level of control you need. That’s where a dedicated plugin like Import Export for WooCommerce Users and WordPress Customers can shine. It allows you to quickly update user data in bulk, saving you hours of work and ensuring that your customer information stays clean and accurate.
In this guide, we’ll show you how to use the free version of the WordPress User & WooCommerce Customers Import Export plugin to bulk update user fields during import, helping you manage your store’s users more efficiently and with much less hassle.
Key Takeaways:
- Transferring users is a key aspect of running an eCommerce store and should be done efficiently and accurately.
- Using third-party plugins can simplify user data import and export, making the whole process easily manageable.
- WebToffee’s WordPress User Import Export plugin simplifies user import and export, making bulk updates easy whenever needed.
If you’re managing a WooCommerce store or any WordPress site with a large user base, think online shops, membership platforms, or e-learning sites, you’re bound to face moments when you need to update user information.
Sure, doing it one by one works for 5 or 10 users. But what happens when you’re dealing with 500 or even 5,000?
That’s when bulk updating really makes a difference. Here’s how it helps:
1. Save Hours of Manual Work
Imagine you’ve introduced a new user role like “Premium Customer” for your top-tier buyers. Updating this role for hundreds of users manually would take forever. With bulk update tools, you can do this in minutes.
2. Keep User Data Clean and Consistent
Customer data can easily get messy over time, with missing billing addresses, outdated phone numbers, or typos in names. Bulk editing lets you clean all that up in one pass.
3. Handle Seasonal or Campaign-Based Changes
Running a seasonal sale or membership campaign? You might want to tag certain users, give temporary access, or update custom fields.
4. Easily Migrate or Sync Data
If you’re importing user data from another system, such as a CRM or email marketing tool, bulk updating helps you sync that data into WordPress smoothly.
In short, bulk updating users helps you work smarter, not harder. It reduces repetitive tasks, minimizes errors, and keeps your customer data accurate —all of which are crucial when scaling an online business.
Updating WordPress users in bulk is super easy with a plugin like the WordPress Users Import Export plugin. You won’t have to deal with the hassle of doing it manually, and you can get it done quickly with little to no disruption.
Now, let’s go through the simple steps to bulk update your WordPress users.
Note: Before importing your users to another website, ensure you have exported a CSV file containing all the necessary user details to facilitate the importing process.
Step 1: Install & Activate the WordPress User Import Export Plugin
If you have already installed the plugin to export CSV files, skip to Step 2.
- From the WordPress dashboard, go to Plugins > Add New Plugin.
- Search for “Import Export WordPress Users and WooCommerce Customers” plugin.
- Install and Activate the plugin.

Step 2: Select Users as Post Type to Import
- Navigate to WebToffee Import Export (Basic) > Import.
- Select the post type as User/Customer from the drop-down list.

Step 3: Select Advanced Import Method
- Select “Advanced Import” to filter the mapping columns, selections, and other advanced options in more detail.
- Upload the CSV file of the user list.

Step 4: Map User Columns for Import
Here, we’ll map the columns to import and use the transform option to change/edit any columns.
Note: If a header name in the input file matches the default fields in your store, the columns are automatically mapped.

- Click the pencil-shaped icon ✏️ next to the file column. A pop-up will appear, allowing you to bulk edit (linearly change) the field values of every entry in that particular column.

Expression Field Mapping
This feature allows you to modify field values during import using expressions and operators for dynamic or constant updates.
Supported Operators
You can use the following in your expressions:
- Arithmetic: +, -, *, /, ()
- Text & Variables: &, @, and string constants
- Example: To change the billing name to a constant value, simply use an expression like “John”.
Input File Columns
- Use the dropdown menu to select which column from your CSV file should be mapped to a default WooCommerce user field.
- This tells the plugin where to pull the data for each specific field (like billing name, email, role, etc.).
Output / Preview
- After selecting the input column and applying any expression, the plugin will show a preview.
- This sample output is based on the first record in your input file.
- Example: If the expression sets the billing name to “John”, the preview will display that result accordingly.
When you’re importing users into WordPress, especially for a WooCommerce store, you often need to make adjustments to the data on the fly. That’s where the Transform option in the Import Export for WooCommerce Users and WordPress Customers plugin becomes incredibly useful.
It lets you bulk edit fields during import without having to manually tweak your source file or post-process data later.
Below are some options for changing the field values using the Transform option, along with examples:
Assign a Constant Value to a Field
Sometimes, you want to apply the same value to a field for every user you’re importing. Instead of manually typing it out in every row of your CSV file, you can just set a constant value using the Transform feature.
Use Case Example: You’re switching your shipping partner and want to update the “shipping_company” field for all customers to “FastTrack Logistics.”
- Just use the Transform option to assign “FastTrack Logistics” as a constant value.

🎯 Result: All users will be updated with the new shipping company. Quick, consistent, and error-free.
Combine Two Columns into One
Want to clean up or restructure your data during import? The Transform option lets you combine fields, like first name and last name, into a full name field – all without editing your original CSV.
Use Case Example: You want to create a “display_name” field from the user’s first and last name.
- Use the expression: {billing_first_name} {billing_last_name}

🎯 Result: Instead of two separate names, your users now have a proper full name displayed, ideal for account pages, order emails, or CRM syncing.
Why This Matters for Bulk Updates
These actions are more than just convenient; they’re essential for clean, accurate, and efficient bulk user management:
- Consistency: Avoid typos or mismatches by applying uniform values across all users.
- Speed: Skip the need to pre-edit spreadsheets or manually reprocess after import.
- Customization: Tailor user data on the fly to match your business rules or system needs.
Whether you’re onboarding new users, migrating from another system, or updating existing customer data, using the Transform option ensures that your bulk updates are smarter, faster, and more reliable.
The plugin we’ve covered for importing and exporting WordPress and WooCommerce users also comes with a premium version that offers advanced import export features specifically designed to make bulk user updates even more powerful and flexible.
Let’s take a look at what the premium version offers for efficient user management.

The WordPress Users and WooCommerce Customers Import and Export plugin is a reliable and accessible tool developed by WebToffee for easily importing and exporting users on WordPress.
This plugin simplifies importing and exporting WordPress users from your site. Whether you’re moving users between stores or updating their information, it guarantees a smooth and error-free experience.
Key Features:
- Simple User Import & Export: Easily import and export WordPress users with just a few clicks—no manual input required.
- Flexible Migration Methods: Choose from multiple methods to migrate user data seamlessly between sites.
- File Format Compatibility: Supports a wide range of file formats, including CSV, XML, TSV, and Excel, for greater flexibility.
- Bulk User Data Updates: Update user roles, billing details, and custom fields in bulk during the import process.
- Field Mapping & Transformation: Map input file columns to user fields and apply expressions to transform data on the fly.
- Preserve User Passwords: Safely retain existing user passwords during the import to avoid login issues.
- Automated Scheduling via FTP/SFTP: Set up scheduled imports and exports through FTP or SFTP to automate routine data syncs.
Yes! The plugin identifies users based on unique fields, such as user ID, username, or email. If a match is found, it updates the existing user instead of creating a new one.
Missing fields will not overwrite existing data. The plugin only updates the fields that are present and mapped during the import process.
Yes, both the free and premium versions allow you to map and update custom user meta fields. You just need to ensure the correct meta key is used in the CSV header.
This feature is available in the premium version of the plugin. You can schedule imports using FTP/SFTP and set them to run at regular intervals.
Absolutely. You can include a role column in your CSV and use the transform option if needed to apply a new role across all or specific users.
Although the variety of user data in the import process may seem complicated initially, a reliable user import plugin simplifies everything, making it more manageable than it appears. With a suitable plugin like the WordPress Users Import Export plugin, you can quickly and efficiently import WordPress users in bulk, saving time and minimizing the risk of errors.
We hope this article has provided you with the understanding and assurance needed to handle your user imports easily. If you have any additional questions or require support, don’t hesitate to leave a comment below – we’re here to assist!