This WooCommerce frequently bought together discount setup guide provides a step-by-step walkthrough for creating product bundle deals in WooCommerce. It also highlights the key features available in the Frequently Bought Together (FBT) plugin by WebToffee.
Discounts are enticing, but discounts on product bundles—especially bundles with complementary products—are even more appealing. With the WooCommerce Frequently Bought Together discount plugin, you can easily set up these bundle deals.
Bundle discounts on frequently bought together products enable you to offer discounts for customers purchasing all the products in the bundle. Such exclusive discounts can influence customers to make spur-of-the-moment purchase decisions. It can help you improve your average cart value and therefore the revenue.
Key Takeaways
- Learn how to set up WooCommerce frequently bought together bundle discounts.
- Explore the key features of WebToffee’s advanced frequently bought together plugin.
- Get answers to frequently asked questions about WooCommerce FBT recommendations.
Frequently Bought Together items are products that customers commonly purchase alongside one another. It leverages consumer behavior insights to recommend complementary products, such as an iPhone case with an iPhone or Polaroid films with a camera.
Promoting complementary products together increases the chances of customers buying the product bundles. This is mainly because customers are getting the products that they ‘need’ in a single neatly packaged bundle – they don’t have to browse around your site all day. Additionally, marketing product bundles with phrases like “frequently bought together” or “customers who bought this product also bought” adds social proof.
WooCommerce Customers Also Bought product bundle discounts are dynamic discounts that apply when a customer buys all products in the product bundle. For instance, if you create a bundle featuring an iPhone, a phone case, and tempered glass, a fixed discount will automatically deduct from the bundle subtotal when all items are added to the cart.
So, how do you set up WooCommerce frequently bought together discounts in your WooCommerce store? Well, it is easy and all you need is just a single plugin – WooCommerce Frequently Bought Together.
Here, let’s look at how to offer product bundled discounts in WooCommerce with this FBT plugin.
Step 1: Install and Activate the Frequently Bought Together Plugin
Once you have purchased the plugin from WebToffee, download the plugin zip file.
- On your WordPress admin console, go to Plugins > Add New.
- Click on Upload Plugin and choose the Frequently Bought Together plugin zip file that you downloaded earlier.
- Click on Install Now and then on Activate Plugin.
This will add the WebToffee FBT plugin to your WooCommece store. You can now customize the plugin to fit perfectly with your store.
Step 2: Set Up WooCommerce Frequently Bought Together Bundle Discounts
To configure the WooCommerce frequently bought settings on your store,
- Go to WooCommerce > Frequently Bought Together on the navigation bar. This enables you to add a frequently bought together section to WooCommerce product pages.
- Next, go to the Set custom products tab to start creating frequently bought together product bundles. Select the product for which you want to add FBT by clicking Edit. If you’re setting this up for a new product, click Add.
- In the Linked products section, choose which additional products to show as frequently bought together. These will appear on the specific product page, encouraging customers to add more items to their cart.
- Enable the Discount Type feature to set up product bundle discounts. You can offer a percentage-based discount or a fixed cart discount when these products are bought together. Set the discount value.
- Once you’ve set up the bundle, enable the Status option to activate your custom product bundle recommendations.
- Click on Save to update the changes.
Step 3: Setting Up Frequently Bought Product Bundles (General Settings)
- Go to WooCommerce > Frequently Bought Together > General Settings.
- First, make sure the option Enable frequently bought together is checked. This option activates the frequently bought together recommendation widget on the product pages.
- Now that your recommendations are set, you can choose how they’re displayed. WooCommerce provides three layout options: List view, Table view, or Gallery view. Select the layout that best matches your store’s style.
- You can customize the Display settings here. For now, you can select fields like the Product thumbnail, Price, and Quantity counter.
- Configure the remaining frequently bought-together display and general settings according to your requirements. If you need clarification on any of the settings, or a more detailed guide on how to generate customers also bought section, check out our detailed FBT setup guide.
- Once the configurations are complete, click on Save Settings.
Application of WooCommerce Product Bundle Discounts Using Frequently Bought Together Plugin
When the customer lands on the product page of this particular product, they will see that a dedicated recommendation widget named “Frequently bought together” has been added above the product summary.
All 3 products will be displayed in the gallery view layout and the products are selected by default. Also, the percentage discount of 5% is deducted from the subtotal.
You can change the number of products to be added to the cart by using the quantity counter.
You can unselect any products, including ‘This product’, using the checkbox. Note that when some products are removed, the discount is automatically removed. That is, the product bundle discount will only be applied if all the products in the WooCommerce frequently bought together bundle are selected.
You can set up WooCommerce frequently bought together discounts with the Frequently Bought Together for WooCommerce plugin. This advanced recommendation plugin enables you to:
- Create a separate recommendation widget for displaying frequently bought items on individual product pages
- Set up product bundle discounts
- Select a layout for the FBT recommendations
- Customize the display fields
- Customize the field texts
- Add custom products to the WooCommerce customer also bought recommendation
- Add upsells, cross-sells, and related products as frequently bought products
- Add a quantity counter to enable customers to easily add or subtract a specific product from the bundle.
To create discounts for frequently bought together products in WooCommerce, you can use a plugin like Frequently Bought Together for WooCommerce from WebToffee. This plugin allows you to bundle products together and offer a discount on them. Enable the feature, select the related products, and set up the discount type and value for the bundle. The discount will be automatically applied when all items in the frequently bought together bundle are added to the cart.
FBT offers leverage customer purchase behavior to suggest similar items and make it easier for a customer to add complementary items to their cart. This not only simplifies the customer’s buying experience but also enhances the possibility of upselling and cross-selling, increasing the order value.
Customers also bought section also provide social proof wherein it shows what others buy together. It gives buyers a sense of confidence in their purchase decisions, creating higher engagement and sales.
Several plugins can help you create combo offers in WooCommerce. One highly recommended option is Smart Coupons for WooCommerce by WebToffee, which allows you to set up advanced BOGO deals, such as Buy One Get One Free, Buy Two Get One at 50% off, and more.
Other great plugins for creating combo offers in WooCommerce include Frequently Bought Together and WooCommerce Product Recommendations.
Frequently bought together is a product recommendation strategy that suggests related or complementary items as a bundle based on purchase history. When viewing a product, customers are shown other products that are commonly purchased together with it.
You can easily schedule coupons and discounts for a particular period using the advanced WooCommerce coupons plugin from WebToffee.
Wrap up
Discounts have always been a crucial factor that influences purchase decisions, WooCommerce frequently bought together discounts are not an outlier here.
WooCommerce frequently bought-together discount deals are a great way to encourage your customers to purchase more items than they initially intended. They enable you to earn more while letting you appreciate your customers.
The WooCommerce frequently bought together plugin enables you to set up a dedicated bundle recommendation section on your individual product pages and offer bundle discounts on those products.
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