Google Additional Consent is a specification that allows TCF v2.3-compliant publishers to obtain consent and work with ad tech providers that are not registered with the IAB Europe’s Transparency & Consent Framework (TCF) but are listed on Google’s Ad Tech Providers (ATP) list.
Achieving compliance with TCF v2.3 entails utilizing a CMP, such as the GDPR Cookie Consent plugin, that aligns with the framework’s standards.
Steps to Activate Google Additional Consent
- From the dashboard, click on Cookie Consent > Cookie banner.
- In the General section, toggle IAB TCF 2.3 option. Enabling this option will also display the additional consent option.
- Click on Support Google’s Additional Consent to enable Google’s additional consent.
- Enabling this option will add Google’s Ad Tech Providers to the cookie banner and Vendor list.
Google Additional Consent lets you work with Google-approved ad tech providers that aren’t part of the IAB TCF framework. By simply enabling IAB TCF 2.3 and the Additional Consent option in the GDPR Cookie Consent plugin, you can include these providers in your cookie banner and vendor list. This makes it easier to stay compliant while continuing to work smoothly with Google’s advertising partners.
