12 Best WooCommerce Coupon Plugins for 2025

If you’re running a WooCommerce store, one of the smartest ways to increase revenue and customer retention is by using well-crafted discount strategies. Coupons do more than make customers happy — they influence purchase decisions, help reduce cart abandonment, and drive repeat business.

From store credits and BOGO deals to flash sales and subscriber-exclusive discounts, coupons can turn casual browsers into paying customers. And with the digital coupon market projected to grow at a massive 18.78% CAGR through 2030, there’s never been a better time to up your promotion game.

Sure, WooCommerce gives you some basic coupon features out of the box — but if you’re looking to scale, personalize, and automate your offers, you’ll need a dedicated plugin.

In this blog, we’ll walk you through the 12 best WooCommerce coupon plugins for 2025 — tools that help you unlock smarter discounts, better targeting, and serious sales growth. Ready to find the right fit for your store?

Let’s dive in.

WooCommerce coupon plugins are tools that extend the basic discounting features offered by WooCommerce. While the default system lets you create simple coupons — like percentage or fixed discounts — it has its limits when it comes to flexibility and advanced promotional strategies.

That’s where coupon plugins come in.

These plugins give you more control, customization, and automation over how you offer discounts. Want to create BOGO (Buy One Get One) deals, offer store credits, apply coupons automatically, or set up usage restrictions based on user roles, cart totals, or product combinations? A good coupon plugin makes all of that possible — and more.

In short, WooCommerce coupon plugins are designed to help store owners:

• Create smarter, more targeted discounts
• Encourage repeat purchases and higher order values
• Improve promotional workflows (like bulk coupon generation or scheduling)

1-Smart Coupons for WooCommerce

WebToffee Smart Coupons plugin is one of the best coupon plugins for WooCommerce websites. It lets you create different types of coupons and promotional campaigns on your online store. From basic fixed and percentage discounts to advanced ‘Buy One Get One’ deals and store credit coupons, Smart Coupons for WooCommerce is your go-to coupon plugin. 

You can easily configure everything from the WordPress dashboard — create custom codes, apply filters, set auto-apply coupons, and even use shortcodes to display coupons right where you want them on your site.

This plugin offers advanced filters and usage restrictions that allow you to create targeted coupon promotions on your WooCommerce store. You can offer coupons based on order history, shipping location, payment method, and more. Smart Coupons for WooCommerce also offers a free version that’s packed with features — perfect for most online stores. If you’re looking to unlock more advanced promotions, upgrading to the premium version is definitely worth considering.

2-Coupon Creator

Coupon Creator’s self-service feature empowers customers to find and utilize coupons directly on the website, enhancing user engagement and satisfaction. A noteworthy feature is the “Click Reveal” feature, enabling businesses to track clicks for specific coupons, addressing the customer’s need for data-driven insights into coupon effectiveness.

While the free version offers basic functionality, the paid versions introduce advanced features like access to templates, automated coupon expiration, and dynamic code reveals.

3-WC Extended Coupon Features

WooCommerce Extended Coupon serves as a valuable extension to the platform’s built-in coupon functionality, enhancing and automating the coupon management process. Coupons are added to customer orders once specific criteria are met, eliminating the need for manual intervention.

For businesses with diverse product offerings, customer roles, and varied shipping and payment methods, the plugin tackles the challenge of implementing targeted coupon restrictions efficiently.

4-WooCommerce Affiliate Plugin

This is the perfect tool for a WooCommerce business owner to amplify traffic and drive sales through an advanced coupon-based affiliate program.

The WooCommerce Affiliate Plugin provides tools for establishing affiliate accounts, generating links, and tracking performance. The plugin also offers detailed statistics on referral coupons, their usage and conversions, commission tracking, and more, empowering store owners to make data-driven decisions.

5-WP Coupons and Deals

If you’re a blogger or internet marketer looking to increase your affiliate earnings and engagement, WP Coupons and Deals is your go-to companion. This plugin allows you to curate and present compelling coupons and deals with just one click.

It offers a wide array of features, including a customizable template for coupon display and an expiration countdown to create a sense of urgency in customers. A hide coupon code feature helps conceal the coupon, adding a strategic element to your marketing efforts.

6-WooCommerce Coupon Generator

WooCommerce Coupon Generator is a powerful tool for businesses running large-scale promotional campaigns that generate multiple unique coupon codes. This plugin tackles the challenge of time-consuming manual coupon creation while catering to various promotional strategies.

Businesses can now create similar coupons with unique codes in bulk, enhancing the efficiency of their marketing efforts. The plugin’s compatibility with Smart Coupons for WooCommerce further extends its functionality.

7-Coupon Box for WooCommerce

Coupon Box for WooCommerce stands out by offering a unique value proposition distinct from traditional coupon plugins incentivizing email subscriptions. Upon a visitor’s arrival on the website, a popup asks the customer for their email address in return for a discount coupon as a compelling incentive. 

Its utility efficiently turns casual site visitors into engaged subscribers. It adds their data to an email list, making it an invaluable tool for businesses aiming to strengthen their email marketing reach and sales figures.

8-WooCommerce Coupon Shortcodes

WooCommerce Coupon Shortcodes is a pivotal tool in addressing the critical need for conditional content display based on applied coupons. This plugin motivates customers during their purchasing journey by offering tailored instructions or special incentives when specific coupons are applied.

Customers are informed of special offers tied to their applied coupons. It efficiently meets the customer’s need for clarity, guiding them to make additional purchases to get more discounts.

9. Discount Rules for WooCommerce

If you’re looking to go beyond simple coupon codes and run dynamic, rules-based discounts, Discount Rules for WooCommerce is a solid choice. This plugin lets you create flexible pricing strategies like percentage discounts, bulk pricing, BOGO deals, user role-based offers, and more.

You can set up product-specific, category-based, or cart-level discounts with detailed conditions and scheduling options. Whether it’s offering a 10% discount on orders above $100 or giving a free item when customers buy three, the plugin makes it easy to automate complex offers.

The free version covers most standard use cases, while the premium version unlocks more powerful rules and display options, like showing pricing tables and discount badges on product pages.

10. Affiliate Coupons

Affiliate Coupons is a great plugin for bloggers, affiliate marketers, and content creators who want to showcase deals in a clean, conversion-focused way. Instead of sending visitors away to external sites right away, this plugin helps you display affiliate coupons directly on your WordPress site — complete with custom call-to-action buttons, expiration timers, and categories.

It’s designed to make affiliate promotions feel like part of your store, boosting trust and click-through rates. You can group coupons by stores or brands, highlight featured deals, and even customize the look and feel to match your site’s design.

11. Lucky Wheel for WooCommerce

Lucky Wheel for WooCommerce adds a gamified twist to your promotions. Instead of the usual coupon popup, customers get to spin a virtual wheel to win a discount, making the experience feel more like a game than a sales pitch.

It’s a clever way to grow your email list and boost conversions at the same time. When a visitor spins the wheel, they’re prompted to enter their email address, which helps you capture leads while offering them an instant reward. You can fully customize the wheel segments, prizes, popup design, and display triggers to match your brand and strategy.

12. Flexible PDF Coupons

Flexible PDF Coupons is perfect for WooCommerce store owners who want to offer beautifully designed, printable coupons customers can use online or even in physical locations. This plugin allows you to generate PDF coupons that customers can download, print, or gift — making it ideal for seasonal promotions, gift campaigns, or offline redemption.

You can customize the layout with your own branding, adjust coupon content, and even automate PDF delivery after purchase or through email marketing campaigns. Whether you’re selling gift vouchers or offering in-store discounts, this plugin helps you deliver a professional, branded experience.

1. Ease of Installation: Choose a plugin that’s easy to set up without requiring complex configurations or technical expertise.
2. Customization Options: Make sure the plugin allows design and functionality tweaks to match your store’s theme and branding.
3. User Ratings & Reviews: Check the number of active installations, average ratings, and detailed reviews to gauge real-world performance.
4. Update Frequency: Regular updates indicate active development and ensure compatibility with the latest WordPress and WooCommerce versions.
5. Customer Support: Reliable, responsive support is crucial in case of bugs or setup issues — especially for premium plugins.
6. Real-World Performance: Focus on practical user feedback and use cases rather than flashy features or marketing hype.

By meticulously evaluating these factors, website owners can navigate the WordPress coupon plugins available, making informed decisions based on practical considerations rather than excessive adjectives or marketing hype.

In conclusion, exploring the multitude of coupon plugins unveils a diverse toolkit to amplify your e-commerce goals, whether it be improving user engagement, boosting average order value, or fostering customer loyalty.

WooCommerce’s built-in coupon features provide a solid starting point for your promotion strategies. However, to stay competitive and meet the evolving demands of the e-commerce landscape, leveraging external coupon plugins is essential.

The plugins discussed here offer various advanced features, ensuring you have the tools needed to create a dynamic and engaging shopping experience for your customers.

By thoughtfully integrating these plugins and considering factors such as compatibility, customization, and support, you can position your WooCommerce store for success and watch your online business thrive.