Want to maximize sales this holiday season? In this article, learn about the latest eCommerce holiday sales strategies and holiday marketing tips to help you stand out from the competition.
Every eCommerce store owner looks out for holiday season sales. It is the busiest and most profitable time for eCommerce stores every year. As the 2025 festive season approaches, eCommerce store owners have the prime opportunity to capitalize on holiday advertising and promotions to increase sales and revenue.
Key Takeaways
- Proven eCommerce sales strategies to elevate your holiday marketing campaigns.
- Holiday marketing tips for eCommerce store owners to excel in the upcoming holiday shopping season.
- Best practices for prepping your eCommerce store for the big holiday sale.
- People are mostly celebratory during the holiday season. They’re getting time off from work, school, or college, excited to visit their friends and family, or preparing for the upcoming festivities. When people feel happy or excited, they prefer to spend more money and buy things that make them happy.
- Festive shoppers are mostly looking for better deals to make purchases. Many wait for next holiday sales to make purchases, which is why most online retailers offer discounts and exclusive deals during the winter holiday seasons and similar events. These discount sales will motivate them to buy the products even if they don’t have an immediate need for them.
- Gift-giving is another major reason why people shop during this season. Many are on the hunt for presents for family and friends. Additionally, the fear of missing out on significant deals and discounts further motivates holiday shopping.
Below are some proven eCommerce strategies that will help you increase sales during the upcoming Black Friday, Cyber Monday, and winter holiday season sales.
1-Inform Users About the Holiday Promotions
Your holiday marketing should begin at least a week before the sale. Build excitement and inform your customers about the upcoming festive season deals through strategies like price reveals, countdown banners, and sneak peeks.
Although sales may slow down before the holiday event, this is normal. Customers often hold off on purchasing in anticipation of better deals during the sales period. Once the sales start, expect a surge in interest and market hype.
Depending on the type of products you are selling and the targeted customers, you should plan your holiday eCommerce marketing campaigns accordingly.
2-Partner Up with Influencers
In 2025, influencer marketing remains a powerful tool for capturing customer attention. You can partner up with influencers and have them endorse your products across their social media platforms.
Identify the influencers within your niche, then reach out to them to propose a partnership for promoting your products. You can request them to post a review of your products or share purchase links with their followers. You can offer a commission for each sale, which will motivate them to promote your products.
If you find that influencer marketing isn’t the right fit for your products, explore the option of affiliate marketing instead. You can enroll in various affiliate marketing networks, such as ShareASale, to connect with potential affiliates.
3- Utilize User-Generated Content to Generate Even More Buzz
User-generated content (UGC) is a highly effective marketing tool to broadcast your brand among your target audience. By encouraging your loyal customers to create and share content featuring your products, you can collate social proof and create buzz. Also, rewarding these customers with exclusive coupons and personalized offers can go a long way. Not only do they feel valued and boost loyalty but it can also increase the likelihood of generating more referrals.
Offer early access to your holiday sales, referral rewards, or attract last-minute purchases with personalized gift cards to further enhance experience during the holidays and turn them into brand advocates.
4-Optimize Your Website for Mobile Devices
During the holiday shopping season, you may get to see increased traffic to your website. Many of your site visitors may access your website through their smartphones. So, it is important to optimize your website for mobile devices. Ensure that your website is fully responsive across all devices.
To check if your website is mobile-friendly, you can simply run a test from Google to see if it’s responsive.
If you are using too much of animated videos, gifs, and high-quality images, it could also affect your website’s performance and increase the loading speed. Trust me, you don’t want your customers to see error messages or experience slow loading times, especially when you’re having a big holiday sale.
If you have an app for your website, make sure you have fixed any serious bugs that may affect the user experience of your customers. Consider upgrading your servers if you’ve had issues with them during high-traffic. During the big holiday sales promotions, more people will be visiting your site, and if your servers can’t handle the extra traffic, it could cause problems like timeouts.
5-Sell Across Multiple Sales Channels
You should consider selling your products across multiple sales channels to increase conversions during holiday season. eCommerce stores need to be well-prepared for the surge in holiday traffic, and one of the best ways to capitalize on this is by ensuring visibility on popular platforms.
However, it’s not a good idea to set up your business on every single social media platform or marketplaces out there. Instead, it’s smarter to study your customers, identify the ideal customer profile, and figure out where they spend their time online. This will help you decide the best platforms for promoting your eCommerce store.
For example, let’s say you are selling motorcycle accessories, so your targeted customers are mostly youngsters and hardcore bikers. So, it is ideal to set up your store on Facebook and Instagram, where the biker communities are most active.
If you are a WooCommerce store owner wondering how to set up your store on these popular sales channels, we strongly recommend you try our WooCommerce Product Feed Plugin. It allows you to generate product feeds for multiple platforms like Google shops, Facebook, Instagram, and more.
6-Optimize the Payment Experience for Flawless Checkout
Think of a situation where your customers are all set to buy your product, but when they’re about to pay, they’re confronted with a long questionnaire on your checkout form page. This will definitely make your customers leave your store and look for alternative holiday deals.
Besides, most customers prefer not to share too much personal information just to make a purchase. Therefore, make sure you only collect information that is necessary for fulfilling the order.
Similarly, avoid unnecessary inputs of information wherever possible to speed up the checkout process. Remember, the faster the checkout process, the lesser the chance of customers abandoning the cart.
It is also ideal to provide multiple payment options for your customers. There are many fintech services that provide interest-free EMIs and Buy Now Pay Later options. You may also consider allowing mobile payment options, such as Apple Pay, Google Pay, etc., on your eCommerce store.
7-Show Banners and Popups to Create FOMO
Banners and popups are powerful tools to communicate with your customers about an ongoing or upcoming big holiday sales. During Black Friday and Cyber Monday holiday promotions, you can employ banners and popups to engage your audience effectively.
For example, show countdown banners on your shop page to create a sense of FOMO (fear of missing out), encouraging customers to act quickly. Also, consider setting up popups or email reminders for abandoned shopping carts, offering special discounts to customers who are about to leave without making a purchase. This strategy can help you recover potentially lost sales in your store.
P.S. Don’t forget to entice them with irresistible CTAs!
8-Employ Various Holiday Coupon and Discount Promotions
Big holiday season sale days are the time most eCommerce store owners employ various discount strategies. Apart from giving a price cut to customers, you can use advanced coupon promotions in a creative way.
Today’s shoppers expect deals throughout the season, not just on Black Friday or Cyber Monday. You can capture this opportunity by offering product-specific coupons at timely intervals or by displaying all your holiday promotional coupons and discounts prominently across your site to create a sense of urgency.
Utilize various coupon strategies such as BOGO flash sale, product giveaways, early bird discounts, and bundle deals, to attract and engage customers effectively.
Looking to promote your best deals this 2025 Black Friday and Cyber Monday? Check out our article on the top 10 discount ideas to skyrocket your sales this winter holiday season.
Now, let’s see how you can better prepare for the upcoming Black Friday, Cyber Monday and winter holiday season and maximize sales for your eCommerce store.
1- Build Anticipation for Upcoming Deals
During the holiday season, many festive shoppers eagerly anticipate upcoming sales. You can enhance this excitement by incorporating a countdown to the next sale. Customers are always on the lookout for great deals, so keep them engaged by offering enticing promotions. By maintaining a sense of anticipation, you can encourage them to return and make a purchase.
2- Attract Last-Minute Shoppers With Gift Cards
Just like you give exclusive discounts to early birds, consider giving discounts on gift cards to last-minute shoppers. In this way, it will motivate them to buy something instead of leaving empty-handed, while using the gift card at their will and time. Store owners, on the other hand, will enjoy convenience along with ensuring a certain purchase.
3- Adopt Cross-channel Marketing
With increased competition and a surge in consumer spending, eCommerce stores face significant pressure to maximize conversions during major holiday sales. One key strategy is ensuring visibility on the channels most frequented by your target audience.
By utilizing cross-channel marketing, store owners can create a cohesive shopping journey across various platforms—such as social media, email, SMS, and blogs—ensuring their holiday promotions reach customers at every touchpoint.
Fine-tune your marketing strategies using the media mix modeling. MMM involves analyzing various marketing channels and their interactions, to evaluate effectiveness. This can help you better allocate resources to those channels that drive the most engagement during the busy holiday season.
4- Suggest Gift Guides and Bundle Deals
Gift guides have their benefits—trust me! With the anticipation and urgency of holiday shopping, many shoppers can feel overwhelmed by the multitude of discount options available. By categorizing discounts based on recipient types, interests, or occasions, stores can provide easy navigation and personalized recommendations that resonate with shoppers’ needs.
Additionally, recommending exclusive bundle deals can nudge customers toward purchasing multiple items. These bundles can include complementary products or seasonal themed discount packages. Since the holiday season is synonymous with gifting, people looking to give presents can benefit greatly from these curated options during this action-packed sales period.
5- Turn Abandoned Carts into Conversions
All visitors are potential customers, especially during seasonal sales. If someone leaves their cart, it may be because they’re contemplating additional purchases—or they might have backed out for other reasons. Regardless of the cause, it’s essential to bring them back. Cart abandonment emails are an effective solution.
When sending emails to customers who have abandoned their carts, entice them to complete their purchases by offering exclusive rewards. Ensure that these cart abandonment coupons are available for a limited time to create a sense of urgency and fear of missing out. However, be cautious not to overwhelm your customers with excessive notifications, as this can drive them away from your brand, which is not the desired outcome.
Here are some best practices to help get started on the upcoming festive season:
1- Set Your Holiday Promotion Goals
The first thing you should do is to have the right set of goals. Goals need not be just about increasing sales. You should also focus on other aspects of your business, like increasing customer engagement, shopping experience, seamless management of shipping and delivery, etc.
When you are setting goals, it should be practical for your business. If you are setting an unobtainable goal, no matter how efficient your team is, they will still perceive it as just that – unobtainable. So be practical when you are setting goals, look for historical data, and set a goal based on that.
2- Stock Up Your Inventory to Prevent Stock-outs
When the festive season comes around, you should be ready with your inventory. You shouldn’t be rushing around and letting your customers down with out-of-stock messages or recommending alternatives. Look for the best-selling products in your store and make them readily available for your customers.
3- Be Ready With Your Extra Funds
The pre-holiday season may see a downturn in sales, so you may not have enough funds to stock up your inventory. In such cases, approach your finance providers, banks, or investors and keep the fund ready before the big holiday season begins. You’ll need that extra cash to stock up on inventory or hire additional labor to ensure a smooth shopping experience for your customers when the holiday rush hits.
4- Optimize Your Website Performance
During the festive season, you might be getting more traffic to your website than normal days. You don’t want to mess up your holiday season sales with error messages and server load issues. If you have faced similar issues in the past, it is ideal to upgrade your website technology.
Also, look for Pagespeed insights and see how your website is performing. You should also look for ways to improve your checkout page for more conversions.
5- Improve Your Delivery And Shipping
Most eCommerce websites often face many shipping and delivery issues during the festive season rush. This is because they are not giving enough attention to improve their shipping process. Your current logistics and shipping processes may be going smoothly, but the surge in orders during the big holiday season can overwhelm your delivery team if not adequately prepared for.
Make sure you have sorted out any shipping or logistics issues. Also, look for ways to expand your delivery chain and provide faster delivery. It is also ideal if you could give free shipping to your customers.
6- Plan Promotions And Marketing Campaigns
You should have a solid plan for promotions and marketing campaigns for the holiday season sale. Building effective marketing campaigns requires a lot of planning and analysis. Look for the ways that were effective for you in the previous years.
Also, do a detailed analysis of your competitors’ marketing strategies. See where they are performing well and where they are weak. Identify any gaps in their products and use that information to leverage your marketing campaigns. Additionally, study latest customer behavior trends to better align your holiday campaigns.
7-Leverage Multi-channel Product Listings
You have potential customers across different channels. So, listing your products on popular sales channels like Google Shopping, Facebook Shops, and Instagram Shops will help you reach out to more potential customers.
This helps you open the door to new customers and increase your sales and revenue. If you are using WooCommerce for your eCommerce store, our WooCommerce product feed plugin can help you get started with multi-channel product listings and product feed optimization.
8- Improve Your Website SEO
SEO is important for any online business. It helps you increase your brand awareness and reach out to your potential customers. Your customers might not be aware of your brand or products, so they mostly look on Google to find products.
SEO helps you make your product pages appear on the search results for relevant keywords. So, weeks before the sale day begins, you should be focusing on improving your SEO for your website. Managing SEO can demand time and effort, but it is well worth it, as it helps you reach out to new customers and bring relevant traffic to your product pages.
Be sure to incorporate seasonal keywords in CTAs, holiday banners, and add to cart links to capture high-traffic opportunities and direct visitors to your product pages.
9- Improve Your Customer Service And Technical Support
While getting sales is one part, keeping the customers happy is the other. Provide your customers with exceptional customer support and help them address any issues while they are using your products.
During festive sales, you should expect customer queries and responses higher than usual. Make sure your team has enough resources to address your customers’ concerns without delay.
Post the holiday sales, you may also get a lot of refunds and return requests. Train your customer service team to prioritize and efficiently manage these requests and offer flexible solutions like instant refunds to store credits. This approach not only retains sales but enhances the overall customer experience.
11- Highlight Trust Signals
Trust signals are very important in building credibility and driving conversions. The presence of trust signals, such as secure payment badges, customer reviews, money-back guarantees, and recognized shipping partnerships can reassure shoppers that their information is safe and the store is reliable.
With so many customers concerned about being scammed during peak shopping times, highlighting trust badges upfront can alleviate their concerns and give them the confidence to finalize a purchase.
As the holiday season approaches, eCommerce store owners have a significant opportunity to boost their sales and revenue. By following these holiday sales strategies we mentioned in this article, you can boost your store sales and make the most revenue this holiday season.
We believe this article has provided you with some information to help you skyrocket sales during this holiday season. If you have any queries, drop them in the comments section.