In this blog post, we will show you how to create Amazon-like recently viewed product recommendations in Shopify. No need for any codes or scripts; all you need is a powerful Shopify product recommendation app.
Suggesting recently viewed products to shoppers is a popular product recommendation strategy in eCommerce. Since shoppers have already shown interest in these products, they have a higher chance of conversion when presented as ideal product suggestions.
This article will give you insights on recently viewed products, their benefits, and how to create one for your Shopify store.
Let’s dive in.
Key Takeaways:
- Adding a “Recently Viewed Products” section in Shopify enhances user experience and boosts conversions by showcasing products customers have already shown interest in.
- The WebToffee StoreFrog Shopify Recommendations app simplifies creating customizable recommendation widgets without requiring any coding.
- Using analytics and personalization for product recommendations can significantly increase engagement and sales for your Shopify store.
Recently viewed products refer to a popular recommendation strategy in eCommerce where customers are recommended with a list of products they have recently looked at while browsing the website.
This helps shoppers to easily find the products they are looking for or the ones they were interested in but forgot about.
eCommerce websites use cookies and tracking scripts to store data about the products users have visited. When the user revisits the page, the cookies can retrieve the information about the products they viewed on their previous visit and display them as “Recently viewed.”
Displaying “Recently Viewed” product recommendations in eCommerce has the following benefits:
- Higher chance of conversion: Recently viewed products have a higher chance of conversion because shoppers have already shown interest in them. By recommending these products, you can motivate customers to complete the purchase.
- Increase user experience: Recently viewed products add a sense of excitement and personalization to users’ shopping experience on your website. This encourages customers to stay engaged with the website and spend more time.
- Convenience: Recently viewed recommendations offer customers the convenience of easily finding the products they’ve previously explored. If a user had looked at a product but forgot to add it to their cart, they can easily find it in the recently viewed section.
- Reconsideration: Recently viewed products also motivate users to reconsider purchasing the product. When they see the same product multiple times, it will tempt them to purchase.
- Cross-sell and upsell opportunities: Displaying recently viewed products opens up opportunities to recommend complementary or upgraded items, which can increase the average order value.
These are some major benefits of displaying recently viewed products in eCommerce.
Our StoreFrog Product Recommendations app will help you easily create a recently viewed product section in Shopify. The app offers multiple recommendation templates, such as best sellers, new arrivals, related products, hot-selling products, and frequently bought-together products.
We will discuss more about the app in the later part of this article. Now let’s see how to create recently viewed product recommendations in Shopify using the app.
To begin with, install and activate the StoreFrog App on your Shopify store. The app is available in free and paid versions; choose a plan that suits your needs.
After installing the app, follow these steps to create a recently viewed section in Shopify:
Step 1: Create a New Recommendation Widget
Go to the Home page of the StoreFrog App, then click on the Create widget button.
Step 2: Choose a Page to Display Recently Viewed Products
In this step, you may choose a page to display the recently viewed product recommendations. You can add recommendations on the Product page, Shop page, Collection page, Cart page, 404 page, Checkout page and Thank you page.
Let’s choose the Shop page to show recently viewed products. Then, choose the widget type as Recently viewed.
Step 3: Customize the Recommendation Widget
In this step, you can personalize the recommendation widget to suit your store’s design.
- You have the option to change the widget title for the “Recently Viewed” section, but we’ll leave it as it is for now.
- Under the Display rule section, you can restrict the recently viewed products to guest users or logged-in users. You can also choose a date range to show the recommendation.
- Then, click the Customize button in the Customize widget appearance section to access advanced customization options.
- From here, you can choose the total number of products to display in the recently viewed section. Then, you can choose the recommendation style and appearance for different screen sizes.
- You also have the option to change the font color, text alignment, etc.
- After making the changes, go back to the previous page and click on the Create new recommendation button to create the recommendation widget on your Shopify store.
Step 5: Embed the App in the Shopify Theme Editor
Once you create the widget, you will see a popup message prompting you to go to the App embeds page.
Enable the StoreFrog app here and click on Save to continue.
StoreFrog Shopify Product Recommendations App is an advanced recommendation app for Shopify stores. It offers multiple pre-built templates for creating recommendations for your store. You can create bestsellers, related products, recently viewed, new arrivals, hot-selling, and personalized recommendations.
In addition to these, you can also create manual product recommendations with custom rules and conditions. This gives you plenty of options for creating a recommendation strategy for your online store.
You can display the recommendations on different store pages, customize the appearance and layout of the recommendation widget, and more. The app also allows you to choose different conditions to show recommendations.
StoreFrog provides you with a detailed analytical dashboard that provides insights on average order value, total revenue, total sales, impressions, view rate for recommendations, click-through rate, and conversion rate.
This information helps you make informed decisions on promoting your store products and creating effective recommendations.
Key features of the app:
- Multiple recommendation templates
- Add recommendation widgets to different store pages
- Add advanced filters and display rules
- Customize recommendation widgets
- View detailed analytics
Recently Viewed Product Recommendations on Shopify are personalized suggestions that display products a customer has previously viewed on an online store. This feature aims to enhance the shopping experience by reminding customers of items they may want to reconsider or purchase.
By reminding customers of products they have previously shown interest in, Recently Viewed Product Recommendations can lead to higher conversion rates. Customers are more likely to purchase items they have already considered, especially if they are presented with these reminders during their shopping journey.
Yes. StoreFrog Shopify Recommendations app allows you to track the analytics of each widget. You’ll get valuable insights into clicks, impressions, click-through rates, and more.
Recently viewed product recommendations use browser cache and cookies to show the products that were last viewed by shoppers. So, if a shopper clears their browser cookies, the data about their previously viewed products will be erased, and the recommendations will no longer appear until they browse new products.
Conclusion
Recommending recently viewed products to customers helps you increase sales and conversion on your website. Since your customers have already shown interest in those products, all you need to do is place them in the ideal position as recommendations.
Seeing previously viewed products multiple times will create temptation for shoppers, prompting them to reconsider purchasing them. This also helps improve the user experience of your online store by allowing customers to easily find the products they previously looked at.
We hope this article has helped you create recently viewed product recommendations in Shopify. If you have any queries, please feel free to ask them in the comments section.
