The blog explains how to create bulk discount codes and send it via email to customers in WooCommerce. In this step-by-step guide to sending personalized WooCommerce coupon codes through emails, we will be using the WooCommerce coupon code plugin — Smart Coupons for WooCommerce from WebToffee.
Sending out emails, especially emails that are beneficial to customers encourages them to interact with you more. Be that be an increase in email subscriptions or betterment in sales – the emails would have helped you move one step closer to your goal of ‘increased revenue.’
Emailing discounts or promo codes to multiple WooCommerce customers would drastically increase customer interaction and, therefore, the open rate of your emails. Your customers can make use of these WooCommerce coupon codes to purchase from you.
So, how do you bulk-generate WooCommerce coupon codes and send them as emails? Well, you will need an all-in-one solution to help you create and email these unique WooCommerce coupon codes to customers.
Key Takeaways
- Creating and sharing unique WooCommerce discount codes can help attract and retain customers.
- Step-by-step guide on how to bulk generate and email WooCommerce coupon codes using the Smart Coupons for WooCommerce plugin.
Customers love deals and discounts. Moreover, if you offer discount codes to them personally in their inbox, you have a better chance of creating a good rapport with them. This relationship will help you gain more conversions and revenue in the future.
Maintaining a good relationship with a customer would also help you earn more customers. This is because word-of-mouth marketing is still one of the best and most effective marketing tools out there. So a single review or endorsement from a satisfied customer is worth a lot more than a single one-time purchase.
Also, by creating and offering WooCommerce coupon codes, you are encouraging your customers to make new orders. That is a customer who may be thinking about purchasing something but is holding back going for the purchase if you offer them an incentive, such as a unique WooCommerce coupon code.
Manually creating WooCommerce coupons and emailing them to individual users is a tiresome and inefficient way. The easiest way to do this is by identifying the users and automating the process of creation and emailing them the discount codes.
You will need this in several scenarios. For example, offering WooCommerce promo codes to new email subscribers and new users or sending customers celebrating birthdays with a promo code to make them feel valued, etc.
To do this, you will need a third-party plugin, as such advanced features are not available in WooCommerce by default. Smart Coupons from WebToffee is a WooCommerce coupon code plugin that lets you bulk generate unique coupon codes for WooCommerce and email out to customers. Let’s see how you can do that.
Related Articles: How to Customize WooCommerce Emails?(using a Free Plugin)
Prerequisite
The premium version of the WooCommerce discount coupon plugin has to be purchased, installed, and activated on your WordPress store. Once you have completed the purchase and downloaded the plugin zip file, you can install it on your WordPress site by,
- Navigate to Plugins > Add New from the WordPress admin dashboard.
- Upload the plugin zip file and click on Install Now.
- Once the plugin is installed, follow the on-screen instructions to activate the plugin.
This will add a new section titled Smart Coupons to the left navigation bar of your WordPress admin console.
Bulk-Generating and Emailing Unique WooCommerce Discount Codes
To create unique WooCommerce coupon codes in bulk based on pre-set rules,
- Go to Smart Coupons > Bulk generate.
- Specify the number of coupons that should be created and sent under No of coupons generated.
- Choose the option Generate coupons and, Email to the recipients.
- Click on the General tab in the Coupon data widget.
- Choose the Discount type. The plugin offers several advanced WooCommerce coupon options such as percentage discounts, BOGO offers, and more, select one that seems suitable for your requirements.
- Specify the Coupon amount.
- If you want to enable free shipping along with a discount, check the box corresponding to Allow free shipping.
- Check the box corresponding to Apply coupon automatically if you want the coupon to be applied without any manual interactions.
- If you want this coupon to be displayed in the My Account, Cart, or Checkout pages of your store, select it under the option Display coupon in.
- Under the Coupon format specify the prefix, suffix, and length of the coupon code.
- Configure other coupon general settings, such as WooCommerce coupon scheduling if required.
- Go to the Usage restriction tab and specify the restrictions, such as maximum and minimum spending, product and category restrictions, and more.
- Under the Allowed emails option enter all the email addresses to which you want to send unique WooCommerce coupon codes. Separate each entry with a comma.
- Configure other WooCommerce coupon restrictions including usage limits, checkout options, giveaway products, purchase history, maximum discount limit, etc. For example, to create purchase history-based coupons, click on Purchase history and specify minimum order or order total conditions.
- Click on Generate coupon to initiate the generation of unique WooCommerce coupon codes.
This will create coupons with set restrictions. These coupon codes will then be automatically emailed to the recipient’s email addresses. The coupon email will look like this in the customer’s email inbox. Your customers can use this coupon code at checkout to redeem the coupon discount.
To add a 20% discount in WooCommerce:
Step 1: Go to Marketing > Coupons > Add Coupon and type in the coupon code (e.g., “SAVE20”).
Step 2: Select Percentage discount from the dropdown menu.
Step 3: Enter “20” in the Coupon amount field to apply a 20% discount.
Step 4: Adjust the usage restrictions or limits if needed.
Step 5: Click Publish to activate your 20% discount coupon.
Your customers can now use the code for a 20% discount on applicable products or their total order.
To create a WooCommerce coupon for a specific user:
Step 1: Go to Marketing > Coupons > Add Coupon and type in the coupon code
Go to the ‘Usage Restrictions’ Tab: In the Usage restrictions tab, scroll down to the “Allowed Emails” field.
Enter the User’s Email Address: Type the email address of the specific user who should receive the coupon. This ensures that only this user can use the coupon.
Publish the Coupon: Click “Publish” to activate the coupon for that specific user.
Now, only the user with the specified email address will be able to apply the coupon during checkout.
In conclusion, emailing WooCommerce coupon codes to customers is a great way to increase sales and customer loyalty. By using the WooCommerce smart coupon functionality, store owners can easily create and send unique discount and promo codes to customers.
This can be done through automated WooCommerce coupon creation and email campaigns for sending coupon codes to specific customers. By offering personalized discounts and incentives, store owners can encourage repeat purchases and build long-term relationships with customers. Overall, incorporating unique coupon codes into your email marketing strategy is a simple and effective way to boost sales and customer engagement.
Hope you found this blog to be informative. Do inform us of your questions and confusions in the comments section below.
