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Customize WooCommerce Gift Card Codes: Personalize & Brand Your Gift Cards

Last updated on March 20, 2026

The WebToffee WooCommerce Gift Cards plugin allows you to replace default random strings with branded, personalized gift card codes. To set this up, navigate to Gift Cards > Send gift card and enable the “Use custom gift card code” option. You can create patterns like ‘BRAND-***’, which the system automatically fills with random characters to ensure every recipient receives a unique, branded code. This customization helps reinforce your store’s identity while maintaining a professional and secure gifting experience.

Default Gift Card Codes

By default, the plugin generates random 19-digit gift card codes. However, you can override this and create custom codes to suit your preferences.

gift card received on mail
Gift card received by mail

How to Set Up Custom Gift Card Codes

  1. Install and activate the WebToffee WooCommerce Gift Cards plugin.
  2. From the WordPress dashboard, navigate to Gift Cards > Send gift card.

This page allows you to send gift cards to your customers. To learn more about the feature, refer to the Send Gift Card Coupon Manually From Backend article.

  1. Configure the gift card with the desired amount, template, and other details.
  2. Enable the option Use custom gift card code.
  3. Enter a custom gift card code in the Gift card code field. Please read the instructions below before configuring a custom gift card code.
Customize WooCommerce gift card codes
Customize WooCommerce gift card codes

Guidelines for Configuring Custom Gift Card Codes

  • Character Types: Use alphanumeric characters and hyphens (-).
  • Character Limit: The maximum character limit is 12.
  • Random Characters: Use “ * ” to automatically insert random characters.
    • Example: GIFT-****-2024 will generate codes like GIFT-AB3D-2024 and GIFT-JAGY-2024.
  • Multiple Codes: Use more “ * ” to generate more unique codes.
  • Uniqueness: If you don’t use “ * ”, the same code will be shared with every user. Sending gift cards to multiple users at once without “ * ” will fail, as only one unique code will be created.
Custom gift card
Custom gift card

Incorporating Brand Identity

Custom codes can reflect your store’s branding, adding a layer of brand visibility. For example, if your store is named WebToffee, you can create a gift card code like WEBTOFFEE-****-****, which may generate codes like WEBTOFFEE-1234-ABCD and WEBTOFFEE-BWS4-ISGR.

Gift card code with branding
Gift card code with branding

By following these steps, you can use the WebToffee Gift Cards for WooCommerce plugin to provide a personalized and branded gifting experience for your customers.