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Customize WooCommerce Gift Card Codes: Personalize & Brand Your Gift Cards

Last updated on April 8, 2025

Gift cards are a powerful way to increase customer engagement and brand visibility. With the WebToffee WooCommerce Gift Cards plugin, you can customize WooCommerce gift card codes to reflect your store’s branding, making the gifting experience more memorable. Instead of random codes, create personalized, branded codes that reinforce your identity with every use.

Default Gift Card Codes

By default, the WebToffee plugin generates random 19-digit codes for gift cards. However, you can override this and create custom codes to suit your preferences.

gift card received on mail
Gift card received by mail

Customize WooCommerce Gift Card Codes

  1. Install and activate the WebToffee WooCommerce Gift Cards plugin.
  2. From the WordPress dashboard, navigate to Gift Cards > Send gift card.

This page allows you to send gift cards to your customers. To learn more about the feature, refer to the Send Gift Card Coupon Manually From Backend article.

  1. Configure the gift card with the desired amount, template, and other details.
  2. Enable the option Use custom gift card code.
  3. Enter a custom gift card code in the Gift card code field. Please read the instructions below before configuring a custom gift card code.
Customize WooCommerce gift card codes
Customize WooCommerce gift card codes

Guidelines for Configuring Custom Gift Card Codes

  • Character Types: Use alphanumeric characters and hyphens (-).
  • Character Limit: The maximum character limit is 12.
  • Random Characters: Use “ * ” to automatically insert random characters.
    • Example: GIFT-****-2024 will generate codes like GIFT-AB3D-2024 and GIFT-JAGY-2024.
  • Multiple Codes: Use more “ * ” to generate more unique codes.
  • Uniqueness: If you don’t use “ * ”, the same code will be shared with every user. Sending gift cards to multiple users at once without “ * ” will fail, as only one unique code will be created.
Custom gift card
Custom gift card

Incorporating brand identity

Custom codes can reflect your store’s branding, adding a layer of brand visibility. For example, if your store is named WebToffee, you can create a gift card code like WEBTOFFEE-****-****, which may generate codes like WEBTOFFEE-1234-ABCD and WEBTOFFEE-BWS4-ISGR.

Gift card code with branding
Gift card code with branding

By following these steps, you can use the WebToffee Gift Cards for WooCommerce plugin to provide a personalized and branded gifting experience for your customers.