WooCommerce products can be exported to CSV, XML, or Excel files using the Product Import Export Plugin for WooCommerce. To export products, select Product as the post type, choose an export method, apply filters, map and reorder export columns, and configure advanced options before running the export.
Export Products
To export WooCommerce products, click on WebToffee Import/Export(Pro) > Export.
Step 1: Select a post type
As a first step, you need to choose the post type as Product.

Step 2: Select an export method
Choose from the options below to continue with your export:
- Quick export from DB
- Based on a pre-saved template
- Advanced export

Let us have a look at each of these export methods:
Quick Export
- exports the basic/standard fields of the respective post type.
- To include fields from Taxonomies, Meta(custom fields), Attributes and Hidden meta select the respective group’s checkboxes.
- Click the Export button to complete the action or proceed to Step3 for advanced options.
- Navigate to Step 5 to know more about Advanced options/ Batch export/ Scheduling.
Pre-saved template
- exports data as per the specifications(filters, selective column, mapping.. etc) from the previously saved file.
- By selecting this option, one can choose a previously saved template from the Export template drop-down.
- Click the Export button to complete the action or proceed to Step3 to filter data.
- Navigate to Step 3 to know more about filtering options.
Advanced Export
- This option will take you through a detailed process of filtering/column selection/advanced options that may be required for your export.

Step 3: Filter data
- Click on Step 3, to view the following window where one can filter data on the basis of:
- Element – Select the field based on which the data should be filtered.
- Condition – Define how the selected field should be evaluated.
- Value – Choose or enter the value used for filtering the data.
You can add multiple filters using Add new filter or remove an existing filter using the delete icon.

- Click on Step 4 to proceed further.
Step 4: Map and reorder export columns
The column names appearing in this section can be edited if required. The preferred names and last saved choices can be viewed when choosing a pre-saved template. One can also move the columns to reorder the arrangement.

- Here, one can map and reorder the export columns under the following 5 fields:
- Default fields
- Taxonomies
- Meta(Custom fields)
- Attributes
- Hidden meta
- Click on Step 5 to proceed.
Step 5: Advanced Options/Batch Export/Scheduling
- On reaching Step 5, the following window will appear, from where one can:
- Export children SKU of grouped products: Exports children of grouped products by their SKU. Default is Product ID.
- Export file name: Filename for the exported file.
- Export File Format: Supports CSV, XML, TSV, XLS, and XLSX.
- Delimiter: Separator for differentiating the columns in the CSV file. Assumes ‘,’ by default.
- Enable FTP export: On opting ‘Yes’, choose an FTP profile and specify the export path.

- On expanding Advanced options, one can:
- Convert shortcodes to HTML
- Export in batches of
- Export images as .zip file
- Save the template file for future export (if needed).

- Click on Export to finish and export or schedule the export to finish.
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Orhan Bircak
October 10, 2025
Hi,
I can’t find how to export only parent products, without variations.
Can you help me..
Yuval
November 7, 2025
Hello Orhan,
Thank you for reaching out. We understand that you only want to export the parent product without variations. To assist you better, could you kindly reach out to our support team here: Contact
Florence Nelson
June 19, 2024
Just a note to say I appreciate the clear technical writing in the docs!
Fabio
May 18, 2024
Hi, does this plugin also allow exporting products to an xls file which also shows the product photo (not the image link)?
Hema
May 28, 2024
Hello Fabio,
Thanks for reaching out. The plugin allows exporting products to a XLS file. The plugin exports only the image URL and not the actual image.
ka
April 4, 2024
Hello.
Why is it that when I use the plugin to export product data, the data is incomplete, e.g. there are 26016 published products, but the actual export is only 18570? And there are new data added, skip the previous quantity, never get the new product data exported.
Hema
May 15, 2024
Hello Ka,
Thanks for reaching out. We guess you are using the free version of the plugin. The free version can export only simple products and can’t import other product types such as variable products. Kindly upgrade to the premium version to export all the product types.