How to Set Up an Effective Black Friday and Cyber Monday Popup

The WebToffee eCommerce Marketing Automation app helps you boost sales during the holiday season with dedicated Black Friday and Cyber Monday popups. To get started, go to Forms and Widgets > Popup and embed forms in the web app and select a ‘Holiday and Sales events’ template. Simply configure your offer with a short time delay, set your target audience, and customize the design with seasonal colors and a discount coupon before clicking ‘Publish’ to make the sale live on your store.

Below are a few sample Black Friday and Cyber Monday pop-ups/forms built using the app.

• Go to Forms & Widgets > Popup & embed forms.
• Click Create new campaign.
• Open Holiday and Sales events.
• Select any Black Friday or Cyber Monday template.

These templates already include seasonal styling and a predefined layout suitable for Black Friday and Cyber Monday offers.

Configure your pop-up using the following values for the best performance:

• Select After a delay and set the delay to 3 seconds. This ensures the pop-up appears early in the session without interrupting page load.

• Select Once per day to prevent overexposure during heavy traffic and keep the pop-up effective.

• Select All visitors to maximize reach and sales.

• Use UTM parameters to show the pop-up to traffic from specific marketing campaigns (such as email campaigns, paid ads, etc).
• Select a parameter, such as Campaign, then enter the value used in your URL (for example: bfcm, black_friday, or cyber_monday).
  The pop-up will appear only when the visitor’s URL contains that matching UTM parameter.
• Skip this step if you want to keep the pop-up universal.

For best performance,

• Include your homepage, shop, product categories, and product pages.
• Exclude checkout, cart, and thank-you pages.

If the offer applies to specific categories, add those categories under:

• Include categories.
• Skip this step if the promotion is sitewide.

• Set device visibility to All devices.

• Click Edit template to open the pop-up editor and configure the following:
  • Update headline: Use “Black Friday Sale – Get X% Off” or “Cyber Monday Deal – Limited Time Only”
  • Update the CTA button: Use “Grab the Deal” or “Reveal Code”
  • Add:
    • Countdown timer to create urgency (optional)
    • High-contrast BFCM colors (dark backgrounds, neon accents)

• Click the Success page and configure the following:
  • Update the success message: Add a suitable success message on the rewards screen. Use “Your Black Friday deal is unlocked!” or “Done! You can now use your BFCM savings.”
  • Configure coupon settings: Click on the coupon block and attach a relevant coupon as a reward. Use relevant codes like “BLACKFRIDAY20” or “BLACKFRIDAYSALE.”

• Click Finish Editing.
• Name the pop-up and click Publish.

The pop-up will now be live in your store and will appear to visitors based on the configured settings.