How to Set Up an Exit Intent Popup for Your WooCommerce Store

The WebToffee eCommerce Marketing Automation app allows you to stop visitors from leaving your store by triggering targeted Exit Intent popups. To set this up, navigate to Forms and Widgets > Popup and embed forms in the web app and click ‘Create new campaign.’ Simply select an Exit Intent template, enable the ‘On exit intent’ trigger to detect when a user is closing their tab, and configure your target audience. Finally, customize your message with an urgent headline and a discount coupon before clicking ‘Publish’ to make the popup live.

An exit intent pop-up typically:

• Detects when a user’s cursor moves toward closing the window or leaving the page.
• Offers an incentive such as a discount, free shipping, or exclusive content.
• Captures email addresses before users bounce.
• Helps reduce abandoned sessions and recover lost sales.

• From the Marketing sidebar, go to Forms and Widgets > Popup and embed forms.
• Click “Create New Campaign.”

• In the template gallery, select the Exit intent pop-ups tab.
• Choose a template that aligns with your brand and campaign goal, for example, offering a last-minute discount (“Wait! Don’t leave yet, here’s 10% off”) or capturing emails (“Join our list before you go”).

Once you select a template, you’ll land on the campaign configuration screen.

• Enable On exit intent to show the pop-up right when users are about to leave.
• Works best on desktop browsers.

• Set to Once per visitor or Once per hour to avoid annoying users with repeated popups.

Exit intent popups work best when shown to the right audience at the right time.

• All visitors → Default option.
• New visitors → Offer discounts for first-time users.
• Returning visitors → Remind them of offers or encourage signups.

• Show exit popups to visitors from specific campaigns (e.g., Facebook ads, email campaigns).

• Use Include to show on product or checkout pages.
• Use Exclude for thank-you pages to avoid disrupting converted users.

• Target visitors browsing specific categories, such as high-value product pages.

• Choose All devices to show the campaign everywhere.
• Alternatively, select Desktop only or Mobile only depending on your campaign goals.

Click Edit template to design your pop-up.

• Example: “Don’t leave empty-handed!”
• Add a supporting subtext like “Sign up and grab 15% off your order today.”

• Ask for the email address only to reduce drop-offs.

• Action: Go to next step (redirects user to the success screen).
• Example button text: “Get My Discount”.

• Deliver the promised offer (Click on the coupon block and select/create a coupon).
• Example: “Congrats! Your 15% discount is here 🎉”.
• Include a Continue Shopping button.

• Click Finish editing to save your template.
• Give your campaign a suitable name (e.g., Exit Intent Discount).
• Click Publish to make the pop-up live.

Once published, visit your store as a regular visitor (try in incognito mode).

• Browse a few pages.
• Move your cursor toward the close button → the pop-up should appear.

This allows you to test whether your exit intent pop-up is working as expected.