Set Up a Thank You Email Automation for Your WooCommerce Store

A thank-you email is an excellent way to express gratitude to customers, foster brand loyalty, and encourage repeat purchases. You can quickly set up an automated thank-you email workflow using the WebToffee eCommerce Marketing Automation tool, which sends out messages after a purchase so that customers feel appreciated and are motivated to engage with you further. This article will guide you through the step-by-step process of setting up a Thank You Email Automation for your WooCommerce store.

Setting up a thank you email automation ensures customers receive a timely and personalized message of appreciation for their purchase. The automation strengthens customer relationships and encourages repeat business by providing extra value via discounts.

Step 1: Access the Automations Section

1. Navigate to Automations from the WebToffee Marketing sidebar menu.
2. Click Create automations.
3. Click on Thank you email automation to get started quickly.

1. In the workflow editor, start with the Trigger block.
2. The default trigger is “Order placed,” which means the automation is triggered when a customer completes a purchase.
3. Enable the “Skip contacts who have been in this workflow” checkbox to avoid repeatedly targeting users.
   • Set a duration, such as “In the last 30 days”, meaning users who have already been in this automation during that time will be excluded.
   • Click Save to apply the changes.
4. Use the Trigger filters to target specific customer groups or order types.
   • Click + Add filters under Trigger filters.
   • Choose from multiple filter types, such as:
     1. Order Status
     2. Order Value
     3. Specific product purchased
     4. Specific category purchased
     5. Payment method
     6. Coupon use
     7. Billing or Shipping address
     8. Number of orders
   • Set the operator (e.g., is, is not, greater than, contains, etc.) and define the filter value. Example: Filter by Payment method → is → Bank transfer.
   • After you add two or more filters, the system displays the condition logic switch:
     • ALL conditions match: The customer enters the flow only if all filter conditions are true.
     • ANY conditions match: The customer enters the flow if at least one of the filter conditions is true.
   • Select the appropriate condition logic and click Save.

1. Click on the Delay Block to define the time gap before sending the email.
2. Set it to 30 days (or adjust it based on your business needs).
3. Use time/day filters:
   • Send only on selected days (e.g., only on weekdays)
   • Send only at a specific time (e.g., 10:00 AM)

1. Click on the Thank you email block to open the email editor.
2. Customize the title, subject line, preheader, and email content.

3. Click on Edit Content to edit the email template.
   • Add a logo that fits your brand identity. Click on the logo block to add a logo.
   • Edit the text blocks with engaging and customer-friendly texts. Double click on text blocks to edit them.
   • Add a coupon code to encourage repeat purchases. Click on the coupon code block to configure the coupon settings. To learn more, check out this article: Configuring Coupon Settings in Automation Emails.
   • Add a CTA button to guide customers toward their next purchase. Click on the button block to edit the button settings.

4. After editing the template, click on Finish Editing to save it.

1. Give a unique name for the automation and click the checkmark icon.
2. Click on “Publish” to make it live.

Here’s how a thank you email will appear to a customer.