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Import WooCommerce Products using Import Export Suite for WooCommerce plugin

Last updated on June 14, 2024

While migrating to a new WooCommerce website, the absolute important thing that you need in your website are the products. Including all the products in your new website or adding each product’s information manually, can be dawdling!. Import Export Suite for WooCommerce Plugin helps you to export a CSV/XML file that includes all the WooCommerce product’s data and import the same to the website much quickly. To import WooCommerce products:

  • Select the post type as Product.
  • Select an import method.
  • Map the import columns.
  • Use advanced options/ batch import and scheduling.

WooCommerce Mapping Fields

Before you get down to the product import & export operation, you should know some information about mapping fields.

For example, the post_title field gets mapped to the product name and the regular_price field gets mapped to the regular price of your product. If you want the plugin to work correctly, you must map all of the fields in the correct format. If there is any mistake in your import file, your product import may not work as expected.

The details of WooCommerce mapping fields are given below:

Column/Tag HeaderExplanationAccepted value or format
post_titleIndicates the name of the product.Text (ex. High Heel Shoe)
post_nameIndicates slug name of the product.Text (ex. high-heel-shoe)
post_statusIndicates whether the product is in a draft or published mode.draft/publish
post_excerptIndicates a short description of the product.Text/HTML
post_contentIndicates description of the product.Text/HTML
post_parentIndicates parent of grouped and variable products.Parent ID
post_passwordFor including a password for a private post.Text
skuSKU(stock keeping unit) is an identification, usually alphanumeric, of a particular product that allows it to be tracked for inventory purposes.Alpha-numeric characters
menu_orderIt decides the order of displaying the products in the shop. Items with menu order = 0 are displayed 1, 2, 3, etc. Products with the same menu order number are then listed alphabetically. When you create a new product it defaults to menu_order = 0.Numeric characters
downloadableAfter purchasing the product, whether the product can be downloaded or not.yes/no
virtualIt is not physically existing as such but made by software to appear to do so.yes/no
visibilityIndicates whether a product is available for purchase or not.visible/hidden
stockTotal number of products available in stock. You can use (+) or (-) signs with parenthesis to add or subtract the number of products to the stock.Numeric characters
stock_statusIt indicates whether the product is in stock or not.instock/outofstock/onbackorder
backordersIndicate orders for out-of-stock products that cannot be currently fulfilled or shipped, but is requested nonetheless for when the product becomes available again.yes/no
manage_stockIt indicates whether the stock is managed by a store or not.yes/no
regular_priceIndicates the original price of the product.Numeric characters
sale_priceIt is the price of the product that is being offered at a discounted rate.Numeric characters
weightIndicates the weight of the product.Numeric characters
lengthIndicates the length of the product.Numeric characters
widthIndicates the width of the product.Numeric characters
heightIndicates the height of the product.Numeric characters
imagesIndicate image URL or image name. Supports multiple image URLs separated by ‘|’.URL   Eg: http://url/filename1.png
tax_statusIt indicates whether the product is taxable or not.taxable/none
tax_classIt indicates the tax option for the product.Standard rate/Reduced rate/Zero rate
tax:product_typeIndicates the type of product, such as simple, variable etc.Simple, Variable
tax:product_catIt is used during importing the product which indicates the category of product.

Use the pipe symbol to import multiple categories and the greater than symbol (>) to import category hierarchy.
tax:product_tagIt is used during importing the product which indicates tag(s) used for the product.
Use the pipe symbol to add multiple tags
tax:product_brandIt indicates the brand of the product.Text
attribute:ColorIt indicates the available color of the product.
Ex: red|blue|orange etc 
meta:attribute_colorEx: red or blue or orangeText
attribute_data:ColorIt indicates the metadata about the attribute color of the product.position|visible|variation (ex. 0|1|1)
attribute:SizeIt indicates the available size of the product.Ex. US7|US8|US9
meta:attribute_sizeIt specifies the attribute value of each variation.Ex. US7 or US8 or US9
attribute_data:SizeIt indicates the metadata about the attribute size of the product.position|visible|variation (ex. 1|1|1)
attribute:pa_unitThis lists out the unit options.Ex. 10 kg | 20 kg | 30 kg
meta:attribute_pa_unitIt indicates the metadata about the product unit.Ex. 10 kg
attribute_data:pa_unitIt defines the position, visibility and whether used for variation or not.position|visible|variation (ex. 4|1|1)
attribute_default:pa_unitThis is the default value of a unit attribute.Ex. 10 kg

Mapping fields supported by Yoast SEO:

  • meta:_yoast_wpseo_focuskw
  • meta:_yoast_wpseo_title
  • meta:_yoast_wpseo_metadesc
  • meta:_yoast_wpseo_metakeywords

Import Products

To import WooCommerce products:

  • Click on WebToffee Import/Export(Pro) > Import.

Step 1: Select post type

As a first step, you need to choose the post type as Product.

Step 2: Select import method

Choose from the below options to continue with your import:

  •  Quick import 
  •  Based on a pre-saved template 
  • Advanced import

Let us have a look at each of these import methods:

Quick Import

  • imports the basic/standard fields of the respective post type.  
  • primarily used when your input file was exported using the same plugin
  • One can import file from:
    1. Local
    2. URL
    3. Existing files
    4. FTP
  • Click the Import button to complete the action or proceed to Step3 for advanced options.
  • Navigate to Step 4 to know more about Advanced options/ Batch import/ Scheduling.

Pre-saved template

  • This method retains the previous filter criteria and other column specifications as per the chosen file and imports data accordingly.
  • By selecting this option, one can choose a previously saved template from the Import template drop-down.
  •  Click the Import button to complete the action or proceed to Step3 to map and reorder columns.
  • Navigate to Step 3 to know more about mapping and reordering import columns.

Advanced Import

  • This option will take you through a detailed process of filtering/column selection/advanced options that may be required for your import. 

Step 3: Map import columns

Here, one can map the import columns under the following 5 fields:

  • Default fields
  • Taxonomies
  • Meta(Custom fields)
  • Attributes
  • Hidden meta

Evaluate field

This field is used to append a value/expression to an existing item while importing. It basically selects/maps any column from the input file and compute the values with expressions and creates output.

  • Expression: Any of the operators +*/-()&@ or string constants can be used along with the attributes to manipulate the respective value. 
  • Input: Select the column from the dropdown which has to be modified.
  • Output: Sample value will be created based on the first record from input file.
evaluate field
  • Click on Step 4 to proceed.

Step 4: Advanced Options/Batch Export/Scheduling

  • On reaching Step 4, the following window will appear, from where one can:
    1. If product exists in the store: One can either Skip or Update the entry.S
    2. Match products by their:  ID, SKU
    3. Skip import of new products: On choosing Yes option, import of new products will be skipped. On choosing No option, new products will be imported from the input file.
    4. If conflict with an existing Post ID: One can either Skip item or Import as new item.
    5. Use SKU to link up-sells, cross-sells and grouped products
    6. Delete non-matching products from store
  • Save the template file for future export (if needed).
advanced options during import of products
  • Click on Import/Schedule to finish.

You can either import the products directly into your store or schedule the import using FTP.

Import-and -schedule

To schedule the import:

  1. Hit the Schedule option, and you will be taken to the cron schedule window as shown below:
Schedule types_Wordpress Cron

The plugin supports two different schedule types:

  1. WordPress Cron: Upon a visit, WordPress Cron will check to see if the time/date is later than the scheduled event/s, and if it is– it will fire those events.
    • schedules your job at the specified time. 
    • is dependent on your website visitors.
  2. Server Cron: You may need to trigger the URL every minute depending on the volume of data to be processed.You can use this option :
    • to generate a unique URL that can be added to your system in order to trigger the events. 
    • if you have a separate system to trigger the scheduled events.
Server Cron

Also, the import/export can be scheduled on a daily, weekly, monthly, custom basis. One can also configure the time at which the import has to be scheduled.

To directly import:

  1. Hit on the Import option

Once the import is completed, a pop-up will be displayed showing import status which contains the number of successful imports and failed imports (if any).