Offer Cheapest Product in Cart as BOGO Giveaway – WooCommerce

BOGO offers excellent ways to boost customer engagement and show appreciation with enticing deals. In eCommerce, there are countless ways to configure BOGO discounts. However, not every store owner wants to deal with the complexities of creating elaborate BOGO offers. That where Cheapest product in cart as BOGO giveaway comes in.

With Smart Coupon for WooCommerce, you can easily create a streamlined BOGO offer that addresses these concerns. Set a condition, and when it’s met, automatically offer the cheapest product in the cart as a giveaway—either for free or at a discount.

This article provides a step-by-step guide to setting up this specific type of BOGO offer, helping you maximize sales while keeping things simple and effective.

• Dynamic Selection: Automatically identifies the least expensive item in the cart.
• Customizable Discounts: Choose whether the giveaway product is free, discounted, or available at a specific price.
• Flexible Triggers: Define conditions such as product quantity or product categories to activate the offer.
• Offer Frequency: Decide if the offer applies once or repeatedly based on conditions.

A store sets up the following offer:

• Trigger Condition: Customers must purchase at least 5 items from the fashion category.
• Customer gets: Two of the cheapest products in the cart are provided at 50% discount.
• Offer Frequency: The offer applies repeatedly for every 5 items added to the cart.

If a customer adds 5 items to their cart, the two least expensive items will be given at 50% discount.

1. Download and install the Smart Coupons for WooCommerce plugin.
2. Activate the plugin and navigate to Smart Coupons > BOGO in your WordPress dashboard.
3. On the Manage BOGO Offers page, click + Add New.
4. Choose the Cheapest Product in Cart option from the recommended BOGO types.
5. Enter the Campaign Title and Description to provide context for the offer.
6. Click Continue to proceed.

1. Under the Customers Get section, choose Cheapest Item in Cart as the giveaway option.
2. Set Offer Quantity:
   • Specify the number of cheapest items in the cart to convert into giveaways. For example:
     • Quantity = 1: Only the cheapest product becomes the giveaway.
     • Here, we will go with Quantity = 2: The two least expensive products are converted into giveaways.

👉

Note: If there are two quantities of the cheapest product, these two will be converted as giveaways; if there is only one quantity of the cheapest product, the next cheapest item is automatically selected as the second giveaway.

3. Set offer value – Define whether the reward product is free, discounted, or set at a specific price.
   • Discount – Offer the product for free or at a percentage or fixed discount. The discount applies only to the offered products, not the entire cart.
   • For this example, let’s go with a percentage discount of 50%.

Alternatively, you can also set the offer based on a final price. Then, the selected product will be offered at the specified final price, but only if its original price is greater than the provided final price.

In the Trigger section, define the conditions that will activate the offer:

1. Trigger by Cart Quantity: Select the number of products that need to be in the cart to trigger the offer. For this example, this is 5.
2. Set Product/Category Restrictions: You can restrict the offer based on whether specific products or categories are required to be in the cart or Whether certain products or categories are excluded from triggering the offer.
   • Here, the offer applies to adding five products from the Fashion category. So under Customer buys, click +Add, select Category restrictions, and search for the fashion category.

You can add more conditions to the trigger as needed. To know more about triggers and how to configure them, refer to Set up BOGO Offers in WooCommerce.

Set the offer to be applied Repeatedly.

• Example:
  • Buy 5 items, convert the 2 least expensive items in the cart to a giveaway.
  • Buy 10 items, convert the 4 least expensive items in the cart to a giveaway.
  • Buy 15 items, convert the 6 least expensive items in the cart to a giveaway, and so on.

Alternatively, you can also choose to apply the offer only once or at custom intervals such as:

• For 5–11 items, convert the 2 least expensive items to a giveaway.
• For more than 11 items, convert the 3 least expensive items.
• For more than 25 items, convert the 4 least expensive items.

Decide how the offer will be activated:

• Automatic Trigger: The offer is applied automatically once the conditions are met.
• Coupon Code: Require customers to enter a coupon code for the offer to apply.

Choose where to display the offer for customer visibility:

• Cart page
• Checkout page
• My Account page

You can schedule the offer if you want to; for more information on how to schedule a BOGO offer, refer to How to schedule a BOGO offer in WooCommerce.

Finally, click on Save & activate to publish the coupon.

The video shows how the offer will work in the store.