Create Coupons for New Users / First Order Discounts in WooCommerce

Offering a first-order discount for new users to your store is an effective way to convert casual store visitors into potential buyers. People tend to remain loyal to a brand and recommend it to others when they have gained something from it. Strategies like this can help in an overall increase in conversions and gain more customers. This article explains how to create a first-order discount with the help of Smart Coupons for WooCommerce plugin by WebToffee. To create a first-order discount:

1. Access Add Coupon page.
2. Key in Coupon code and Description.
3. Configure coupon data as per requirements.
4. On the Purchase History tab, choose the Number of orders as 0.
5. Publish Coupon.

For example, consider the given scenario:

• Providing customers with a flat 50% off coupon for the first order in the store.
• The coupon can only be used once per user.

• From the WordPress dashboard, navigate to Smart Coupons> Add Coupon.
• Key in an appropriate Coupon code and description.

• Under Coupon data, navigate to the General tab.
• Select a discount type as Percentage discount and enter 50 as the Coupon amount.

• Set up the basic coupon properties, if applicable, from the Usage restriction tab, Usage limit tab, etc.

To generate a coupon on the customer’s First order:

• Navigate to the Purchase History tab from the Coupon data meta box.
• Select equal to from the Number of orders drop-down and enter 0 in the numeric field. Now, the coupon will be applicable over the first order.

To know how to provide discounts for returning customers. please refer to this article.