The ability to offer a first order discount is an effective way of converting a casual visitor of your store to a potential buyer. One of the reasons why people remain loyal to a brand and start recommending it to their family and friends is because they have gained something from it.
We know that WooCommerce holds an inbuilt coupon module that has the ability to offer discounts. At times, the native WooCommerce coupon functionality may not help you to generate certain customized coupons like first-order discounts. But this can be achieved by using an advanced coupon plugin. Simply add Smart Coupon Plugin for WooCommerce to your WooCommerce store and do a little bit of configuration.
Check out our tutorial on how to provide first order discount in WooCommerce using the coupon extension plugin.
How to generate first order discount coupons?
Step 1: Create a coupon
Go to WooCommerce > Coupons from your dashboard.
From the Coupons window click on the Add Coupon button.
Step 2: Add coupon code and description
Enter an appropriate Coupon code and Description (optional) in Add new coupon panel
Step 3: Add coupon discount value
Navigate to the General tab where you can select the Discount type and enter the Coupon amount.
As you can see in the below screenshot I have selected Percentage discount as discount type and 50 as coupon amount. Configure remaining settings in the general tab as per your requirement.
Step 4: Configure the coupon
Configure other coupon properties, if required, from the usage restriction tab, usage limit tab, Checkout options, and Giveaway Products
Step 5: Configure coupon for the first order
To generate a first order discount coupon, navigate to the Purchase History tab.
Here you can set the number of orders equal to zero as shown below so the coupon will be redeemable only for the first successful order.
To make sure that a customer can avail coupons only once, select the Excluded customers already awarded check box option also.
Once all the above-mentioned configurations are done you can publish and provide the coupon code to your customers and they can redeem the first order discount coupon using that coupon code. Only a logged-in customer can redeem the first order discount coupon. After applying the coupon code your discount will be reflected in the cart as shown below.
To know how to provide discounts for returning customers. please refer to this article.