How to offer discounts for abandoned carts in WooCommerce

One of the best ways to recover from the abandoned cart is by offering discounts or coupons. It’s a fact that people move products into the cart with the intention to buy them and then abandon it probably due to various concerns.

Therefore, offering discounts for those abandoned carts can create an urge for them to make a purchase. On the other hand, the customer is also satisfied with having a personalized offer for his favourite product. Having said that, let us see how we can offer discounts for abandoned carts using a Smart coupon for WooCommerce plugin.

The plugin notifies the concerned customer along with the coupon after a definite idle time upon which the cart is abandoned. You have to note that the abandoned cart coupons will work for only logged-in users.

The cart/checkout abandonment coupon can be configured in the following manner:

• From WordPress dashboard, go to Smart Coupons > Add coupon
• Key in an appropriate coupon code and description

From the General tab, select the discount type as a Fixed basket discount with the discount amount as 50.

Optionally, you may also set the following:

• coupon start and expiry date
• apply coupon automatically
• display available coupons in the cart, checkout or My account page.
• restrict coupons etc.

Once done, publish the coupon.

Head on to Smart Coupons > Abandoned cart

1. Enable abandonment coupon: Enable the option to create and assign coupons to customers automatically on abandoning cart/checkout.
2. Associate a master coupon: Enter the coupon code of the master coupon previously created to send to customers on signup. In the above example, 50off is the coupon created. Associate it as the master coupon to send to the customers via email on abandoning the cart/ checkout.
3. Idle time: Specify the minimum time (in mins) that the item/s should remain in the cart for the customer to be eligible for the coupon.
   20 denotes that the items must remain in the cart for at least for 20minutes for the customer to be eligible for the coupon.
4. Email coupon interval: Specify the duration (in mins) after which the coupon will be mailed to the eligible customers.
   60 denotes that an email notification will be sent to the concerned customer only after an hour upon considering as eligible for the coupon (or after identifying that the cart is abandoned)
   In the below example, exactly after abandoning the cart for 1 hour 20 minutes, an email notification will be sent to the concerned customer along with the associated coupon.
5. Use the master coupon code as-is: When enabled the coupon code will be the same as the master coupon code. The email ids of the eligible customers will be added to ‘Allowed emails’ under the Usage Restriction section of the master coupon. When unchecked a new coupon code will be generated for every eligible customer. These coupons will follow the same configuration as the master coupon, the difference being a unique coupon code. The coupon code can be formatted as per the prefix/suffix/length options. If not specified it will take the format as per the General Settings.
   Here, we will go ahead by using the same code as that of the master coupon.

On abandoning the cart for the configured time interval, the customer will be notified with an email as shown below:

You can click on the cart link to get redirected to your cart page. Click on the coupon to get the coupon applied automatically to proceed to checkout.