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Home > Docs > Product Import Export Plugin for WooCommerce > Importing WooCommerce Variable Products from CSV- WooCommerce Product Import Export Plugin

Importing WooCommerce Variable Products from CSV- WooCommerce Product Import Export Plugin

Last updated on May 8, 2023

The WooCommerce variable product helps to create multiple variations of a single product. This will save time and effort for store owners from creating variations from scratch. We can create variable products using product attributes. The Product Import Export Plugin for WooCommerce imports and exports variable products in a convenient manner.

An important step during import is to map the column header of the CSV file correctly with the fields of WooCommerce so that all the product variations and attributes come up without any problems.

Note: The CSV Import file must be in UTF-8 format. For more information about UTF-8 encoding, refer How to save CSV / Excel File as UTF-8 Encoded?

Sample use case

To import variable products from a CSV file:

Let’s consider we have a variable product ‘Men’s Cotton T-shirt’ with four variations. The two attributes for creating variations are –  Color (Blue & Red) and Size (M & S). 

The four variations are represented by SKUs as:

  • CTS1 (Red-M)
  • CTS2 (Blue-M)
  • CTS3 (Red-S) 
  • CTS4 (Blue-S)
Sample screenshot of variable products in CSV

Mandatory columns for variable products

In the CSV file, make sure that you use both SKU and Parent_SKU in the CSV for a variation. The child products should always have a Parent_SKU.

Note: For every attribute(example: size) in the CSV,  the following 4 columns are required.

  • meta:attribute_size – This defines the values of the variations.
  • attribute:size – This defines all the possible values for the parent product.
  • attribute_data:size – This column is explained below
  • attribute_default:size  – It is the default size that will be displayed on the cart/checkout page.

Input the field meta only for the child products. Likewise, input the other three fields – attribute, attribute_data, and attribute_default only for parent products. Leave the default attribute field blank as it is optional.

Now, let us take a look at the column attribute_data with values displayed in the form of position | visible | variation.

  • position: Defines the position of the attribute in the front-end. For example: variations with 3 attributes and position value 0, will appear at the top of the variations list.
  • visible: Attributes visible at the front-end will dislay the value as 1. Otherwise, it will be 0.
  • variation: Attribute used for variation will display the value as 1. Otherwise, it will be 0.

Use the sample CSV of variable product and provide data only for the parent products rows for fields like attribute:size and attribute_data:size. The variations should not have any value for these columns.

Note: Download Sample CSV of Variable Product

Steps to import variable products

As a first step, install and activate the product import export plugin. Next, click on WebToffee Import Export (Pro) > Import menu from the WordPress admin panel.

  1. Select Products under post type.
  2. Select an import method: Quick import, Pre-saved template and Advanced import are the provided import methods.
  3. Map import columns: To map import columns. Here, you can map the commercial names to WooCommerce columns. Use Evaluation Field to fix/update the required value for a particular field.
    mapping-variable-products
  4. Advanced Options/Batch Import: Provides advanced options to import and scheduling import.
Product-Import-Step-4

On successful import, the variable products will appear as:

successful-import-of-variable-product

Variable Products In WooCommerce Store

We can view the imported products in the WordPress admin panel and in the website of WooCommerce store.

  • To view the imported products in the WordPress dashboard, click on Products>All Products:imported variable product
  • To view its variations, click on the product and move to the Variations section of the respective product page.variations section of product page
  • The color variations in the product page will appear as shown below:color-variations-in-product
  • The size variations in the product page will appear as shown below:size-variations-in-product

Other related articles:

  • Importing WooCommerce Products with Attributes
  • Importing Products

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On this page

  • Sample use case
  • Mandatory columns for variable products
  • Steps to import variable products
  • Variable Products In WooCommerce Store

This article posted in Documentation, Getting Started, Import, Product Import Export Plugin for WooCommerce, WooCommerce and tagged csv file, CSV file utf-8 encoded, import and export products, Variable products, woocommerce

Written by

Vineetha

Vineetha is a technical content writer with a knack of simplifying complex information into readable content. She focuses on writing content in a conveyable and clear format.

Comments (50)

  1. craig jones

    July 18, 2023

    Hi, i have exported using this plugin one product, all data. It is a product with four variations. When i import it, it shows 5 products imported, but when searching in product, only one shows. it has no variations, and no attributes, however the price is showing there is a price range. I read the guide and cant seem to get my herad around it. On my export even though its a variation product there is data in meta:attribute_size, but nothing in attribute:Size, attribute_data:Size, attribute_default:Size

    rather lost, would love some help. I alsop checked my license and i have pro./

    Reply
    • Vineetha

      July 24, 2023

      Hi craig jones,
      Can you please reach us via support?

      Reply
  2. Sharon

    March 14, 2022

    Hi,

    When I import my variable products, it looks like the variations are being imported, but the parent item is failing. It says Failed/Skipped, invalid product. Would you be able to advise what I should be checking? I’ve tried to compare my import to other variable products that I have (which import fine), but I’ve been unable to find the problem.

    Reply
    • Alan

      March 17, 2022

      Hi,

      Please make sure that you have specified the correct product type in the tax:product_type column and the CSV file is UTF-8 encoded. If the issue persists please share your CSV file via support.

      Reply
  3. Sophie

    August 11, 2021

    Hi,

    I’m uploading a CSV file for a variable product. This product has 300 variations but the importer is only bringing in the first 151?

    Other than that the plugin seems brilliant thank you!

    Reply
    • Mark

      August 24, 2021

      Hi,

      Please share your importing CSV file via support.

      Reply
  4. iekaa

    August 3, 2021

    Hi, I have this column Swatches Attributes when I exported the woocommerce product. I need to fill in the products detail so that I can import the csv file. What should I fill in the Swatches Attributes column? Please assist. Thank you.

    Reply
    • Mark

      August 4, 2021

      Hi,

      In the attributes column, you may please add all the attribute values separated by pipe symbol(|) to import them. For a better understanding please go through the below article
      https://www.webtoffee.com/woocommerce-import-products-with-attributes/

      Reply
  5. Vianick

    June 18, 2021

    If a have a T-shirt with color and size attributes, but only size attributes affects the price, how can I create variations for only size attributes and each variation with “any color” for the color attribute?

    Reply
    • Alan

      June 21, 2021

      Hi,

      If you are required to import a variable product T-shirt with size and color attribute then you may please create a parent row first with all the attribute values in it and then followed by separate rows for each variation attribute combination and specify the price for each combination of color and size. Here is the link to a sample variable product CSV file. You can also export a sample variable product from your site using the plugin to know the exact import format and use the exported file as a template.

      Reply
      • Viancik

        June 22, 2021

        Thanks for the reply. I’m afraid you’ll have to explain me bit more the file. I do see CTNS main product and 2 variations, I see we have the color attribute with red and blue options, I see the “size” attribute with no options (first question: why?), and I see “pa_ensize” attribute with small and large options (why pa_ensize and not “size”?). And the two variations I see red color with large pa_ensize, and blue color with small pa_ensize, I don’t see for example red color with small size. I know, I can create the row with the variation, but that’s the main question: How can I create the variation to work with “all colors”. Let’s say I have 20 colors and 6 sizes, I wan’t to know can I only create 6 variations (one for each size) and each variation to work with any color, without having to create 120 variations. THANKS

        Reply
        • Alan

          June 23, 2021

          Hi,

          In the case of variable product import, it is necessary to have separate rows for each variation combination. Eg: If you have a total of 120 variation combinations, then you will have to create 120 separate rows in the CSV file with each variation detail and a separate row for the parent product. Currently, the plugin does not support automatically generating variations without having them in the CSV file.

          Reply
  6. Giuseppe

    June 11, 2021

    Hi,
    I would like to know if it is possible to import a gallery of images with delimiter like “|” or “,”.
    Let me explain: I want to import multiple images, but at the moment of importing I only upload one.
    Could you give me a solution?
    Thanks.

    Reply
    • Alan

      June 17, 2021

      Hi,

      If you are using any third-party plugin to add additional gallery images to the products then it will be stored as metadata in the database. Can you please reach us via support?

      Reply
  7. Helen Stanton

    April 26, 2021

    Is it possible to filter the import? E.g. I have a column for “dead” products so if this reads “yes” I don’t want it to import anything for that item. Is is possible? I can’t amend the csv as it’s directly from the supplier.

    Reply
    • Mark

      April 29, 2021

      Hi,

      By default, there is no option to filter the import. However, we can check the possibility of providing you with a code snippet for the pro version plugin to filter the import. Please reach us via support.

      Reply
  8. Andrei

    April 15, 2021

    Hello. For one of our clients, we are trying to import the products using your plugin.
    We have this error “No parent set for new variation product” and we can’t figure out where is the problem.

    Reply
    • Alan

      April 23, 2021

      Hi,

      The issue you are facing might be due to incomplete data in the CSV file. Please share your importing CSV file via support so that we can check it.

      Reply
  9. Christian Bravo

    April 5, 2021

    HI, I did buy a premium version, and I can’t do what I need, which is quite simple, I have meat products already created, which I must add weekly variations to each one with different weights and price, only weights and price ​​nothing else, I can modify existing products created, it only creates new erratic products. Please help 🙂

    Reply
    • Mark

      April 6, 2021

      Hi,

      You can import new variations to the existing products. Kindly make sure that you specify the parent ID or parent SKU in the file and specify the weight and price value. Also please make sure that the new value of the variations is already present in the attribute value list of the parent product. If you are facing any issues with it then please reach us via support.

      Reply
  10. David Smith

    February 19, 2021

    Hi
    I’ve just downloaded the free version to bulk upload my products and have seen from the documentaion that you able to change the upselling via SKU instead of ID, as when exporting the CSV to fill out, my upsells are ID’s?
    Looking at the plugin how do you do this as I require upsells via SKU or is this option only available within the Pro version?
    Many thanks

    Reply
    • Alan

      March 16, 2021

      Hi,

      Yes, that option is available only in the pro version of the plugin.

      Reply
  11. Kévin Schroeder

    January 8, 2021

    Hello,

    I’d like to add variable descriptions according to my variations. I add for each product variation, a description in the “post_content” column, but the description for each variation does not appear.
    Could you help me solve this problem?

    Thank you

    Reply
    • Mark

      January 25, 2021

      Hi,

      You can import/update the description of product variations by providing the description data in the meta:_variation_description
      column. You may please create a new column with header meta:_variation_description and provide the description data in that column.

      Reply
      • Jiaqi Zhou

        February 24, 2021

        Does this mean to create a column inside the CSV file?

        Reply
        • Mark

          February 24, 2021

          Yes, if the column is not already present in your file then please create a new column with header meta:_variation_description and then provide data in that column.

          Reply
  12. Fredrik Sundlöf

    December 22, 2020

    Hi,
    So I just bought and installed the plugin. This is just what I was looking for! And in your example for variation products you set up a product with 2 colors and 2 sizes. Which is a very simple product. In my case, and most cases, I have 10-15 colors and maybe 10 sizes. So I have to create a row for every single variation i excel? This is way more work then just create them in WooCommerce?
    Why can’t I just set up attribute:Size (XS,S,M,L,XL,XXL,3XL,4XL,5XL) and attribute:color (blue,red,yellow,black,white,orange,green) and it creates these on import?
    I kinda thought this would be the case, I does not save me much time if have to create 100+ rows in excel.

    I might have missed something here 🙂

    Best,
    Fredrik

    Reply
    • Mark

      December 22, 2020

      Hi,

      In order to import variable products including their variations, you will have to create separate rows for each variation. The plugin does not support automatically generating variations from the attribute values.

      Reply
  13. Tobias

    November 20, 2020

    Hi!

    I get the same issue everytime I update variable products. The parent is losing connection to anu specific children. All the data is still in the parent but it doesn’t seem to understand which one is which. It happens everytime I am trying to run an update with variables. I’ve tried to follow your guidelines but I can’t see the problem. Please help me

    Reply
    • Mark

      November 20, 2020

      Hi,

      Please share your importing CSV file so that we can check it. You may please share it with us via support.

      Reply
  14. Dilan Eser

    September 26, 2020

    Hi,
    I am confused about how can i clarify product variation piece. For example, how can i add 3 pieces small, 2 pieces medium and 5 pieces xl t shirt? How can i identify that? Thanks.

    Reply
    • Mark

      December 16, 2020

      Hi,

      You may please specify the stock amount in the stock column of each variation rows and map it. Please create a CSV file with the ID/SKU of the variations and specify the desired stock amount in the stock column. You may please go through the below article
      https://www.webtoffee.com/updating-woocommerce-product-stocks-while-importing-csv-file/

      Reply
  15. Mr Ciaran Meagher

    February 24, 2020

    We have an extensive WooCommerce project that will require this plugin. However, I have a few questions. I have downloaded the sample CSV files, and have a good grasp of how the CSV files should be laid out:

    1. If there is no “sale price” (just the normal price, should the regular_price column display the price, and the sale_price be left blank ?
    2. In one of the sample CSV files (t shirts/blue and red), the attribute:color has Blue | Red – which makes sense, but I don’t understand the attribute_data:color options of 0|1|1 – could you explain this to me?
    3. If I want my products to be imported to multiple categories, eg: Brand > Brand X and also to Category 1 > Sub Category – how do I implement both categories in my spreadsheet/CSV file?

    Reply
    • Alan

      February 25, 2020

      1. Yes, you may please leave the sale_price column blank in order to import only the regular price(normal price)

      2. The attribute_data:color value is displayed in the form of position | visible | variation and it controls the default WooCommerce properties of an attribute.

      position: If you have multiple attributes for a product then you can indicate the position of the attribute on the front end using the values 0 & 1. If the value of the position is 0, it indicates that this attribute’s position is at the top of the variations list.

      visible: Give value as 1 if you want the attribute displayed at front end, 0 if you don’t want it in front end.

      variation: Give value 1 if you want to use the attribute for variations, 0 if you don’t want to use for variation.

      3. If you are required to import multiple categories to a product then you may please use the pipe symbol( | ) in between the categories. Eg:Brand > Brand X|Category 1 > Sub Category

      Reply
  16. Maj

    September 16, 2019

    There’s no such thing as “Parent’s SKU” among the options

    Reply
    • Alan

      September 16, 2019

      Hi,

      Parent SKU is the data stored along with the child variations in the database. There is no any particular field/option in Woocommrce to store Parent SKU data. The data that is actually stored as the parent sku is the SKU data of the variable parent product.
      Kindly make sure that you have either the parent_sku or post_parent(parent ID) data in the CSV file to import variable product

      Reply
  17. Mani

    July 22, 2019

    I need to add variable products, in similar vein to this tutorial, for affiliate products containing external links. I’m struggling to find the quickest method because currently the only way is manually adding custom links to each main product. I don’t think woocommerce allows us to add variables foe external/affiliate products – or am I wrong? Would your plugin support this?

    Reply
    • Alan

      July 22, 2019

      Hi,

      By default, Woocommerce does not support adding variations to the external/affiliate products. Due to this reason, the same cannot be done using the Product import-export plugin.

      Reply
  18. Jon

    February 1, 2019

    Hey, When I import my variable products, the different prices do not work.
    For example. I have 3 variations, 250, 500 and 1000, and have added these values under the regular price column. After importing, the product says 250-100, so the range is good, but no matter what variant i select, the price stays at 250 despite this.

    Reply
    • Alan

      February 4, 2019

      Hi,

      The issue you are facing might be because the variations are not created properly due to which the price is not changing while selecting the variants. Kindly make sure that the variable product data is provided in the correct format as mentioned in the documentation. If you are still facing any issue importing variable product please reach us via support.

      Reply
  19. tiroken

    December 21, 2018

    I got Status Msg “Failed to import product” what i need to check?

    Reply
    • Mark

      December 22, 2018

      Hi,

      The issue you are facing might be due to blank data in the post_title, post_excerpt, and post_content columns in your CSV. Please make sure that any of these columns are having data in it.

      If the issue still persists please reach us via support.

      Reply
  20. joyce1

    June 16, 2018

    hi, can this plugin support my existing plugin WooCommerce Extra Product Options ?
    https://codecanyon.net/item/woocommerce-extra-product-options/7908619

    Reply
    • Mark

      June 18, 2018

      Hi Joyce,

      You can use our Product Import Export plugin to export and import any metadata stored with the products. The plugin supports the WooCommerce Extra Product Options plugin data.

      Reply
  21. zeher

    April 12, 2018

    is the import of variants only working in the commercial version or also in the free version? I tried and could not manage the import of variants.

    Reply
    • Mark

      April 14, 2018

      Hi,

      Variable products can be imported using the premium version only. Basic/Free version supports only simple products.

      Reply
  22. Luis

    February 12, 2018

    Variable product and Parent product can be imported in the same CSV file?

    Reply
    • Mark

      February 12, 2018

      Hi Luis,

      You can import parent product and variation in the same CSV. Ensure that parent product comes before it’s variations in the CSV.

      Reply
  23. danielb1

    December 21, 2017

    Hello. I am confused about the “attribute_data:size”. I read all about it and even did some test uploads but I can’t figure out what each number corresponds to. For example, if I have written “0 | 1 | 3”, what does that mean? What product variation/attribute does each number correspond with, and what effect does the number have on that variation/attribute? Thanks.

    Reply
    • Mark

      December 21, 2017

      Hi,

      attribute_data value is displayed in the form of position | visible | variation.

      position: Defines the position of the attribute in the front-end. For example, if you have 3 attributes and the value of the position is 3, it indicates that this attribute’s position is at the top of the variations drop down list in the front end.
      visible: Give value as 1 if you want the attribute displayed at front end, 0 if you don’t want it in front end.
      variation: Give value 1 if you want to use the attribute for variations, 0 if you don’t want to use for variation.

      These control the default WooCommerce properties of an attribute.

      Reply

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has_recent_activityThis cookie is used to signal to the code repository website if the user has browsed other website resources during the current session.
tk_aiGathers information for our own first-party analytics tool about how our services are used. A collection of internal metrics for user activity and is used to improve user experience.
tk_lrThis cookie is set by the JetPack plugin on sites using WooCommerce. This is a referral cookie used for analyzing referrer behavior for Jetpack.
tk_orThis cookie is set by the JetPack plugin on sites using WooCommerce. This is a referral cookie used for analyzing referrer behavior for Jetpack.
tk_qsGathers information for our own first-party analytics tool about how our services are used. A collection of internal metrics for user activity and is used to improve user experience.
tk_r3dThe cookie is installed by JetPack. Used for the internal metrics for user activities to improve user experience.
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CookieDescription
_fbpThis cookie is set by Facebook to deliver advertisements when they are on Facebook or on a digital platform powered by Facebook advertising after visiting this website.
frThe cookie is set by Facebook to show relevant advertisements to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook Pixel or Facebook social plugin.
VISITOR_INFO1_LIVEA cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface.
YSCYSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages.
yt-remote-connected-devicesYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
yt-remote-device-idYouTube sets this cookie to store the video preferences of the user using embedded YouTube video.
Preferences
Preference cookies are used to store user preferences to provide them with content that is customized accordingly. This includes the language of the website or the location of the visitor.
CookieDescription
_gh_sessThis cookie is used to preserve users' states across page requests.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
CookieDurationDescription
_hjSession_137657130 minutesNo description
_hjSessionUser_13765711 yearNo description
_octo1 yearNo description available.
_zendesk_authenticatedpastNo description
_zendesk_sessionsessionNo description available.
_zendesk_shared_sessionsessionNo description available.
edd_wp_session12 hoursNo description available.
logged_in1 yearNo description available.
m2 yearsNo description available.